RE: WBD & GM has just launched VPP in the US so decent qtr1 rev14 Jan 2025 15:46
2phevs,
Please remember what I said the other week, the last thing we want to do is lose a deal or cause issues by getting them to disclose something ahead of when they want to make it public. Because it will do us no favours in the long run.
So lets look at the dates....
Katie Coteman, Warner Bros. Discovery, UK & Ireland said that on 7th January, the same day Mirriad gave its trading update, in which it said "We are also on the cusp of launching our programmatic solution with world leading adtech partners, currently in testing"
GM could be testing it at scale ?
They need to get it right & they need it tested & adjusted if need be (assuming Mirriad is involved in this WBD - GM VPP process) we can't be waiting weeks on someone coming along to test it we need it tested etc ASAP.
LOTM