RE: Sweet spot19 Apr 2020 12:30
Hi Girdz
I completely agree that targeted adverts make more sense. My point is that Jabbarer was arguing it is more realistic. I counter that it is not more realistic as it does not happen for the crown at live matches. Ergo, it will feel a ‘bit’ wrong, so less realistic.
One day, I am sure we will all see ads tailored to us individually, particularly when the glasses I know are under development at one of the major players are perfected and widely available for less than £100. Those spectacles/glasses will bring augmented reality into the mix, which will mean everyone wearing them will see their own, adjusted, reality, with adverts in the street and at matches. Aimed solely at the wearer.
We are apparently only 5-10 years away from that according to my friend involved in that project.
Until then, this BIDS-style advertising cannot make a game more realistic.
All this said, it’s hardly the leading bullet point proposed by Jabberar so its a bit telling that this is the point he wants to drive home/defend against mine; it suggests a weak case on his part.
Funding, or it’s likely imminent need, is the vastly more important issue right now.
Any debate or RNS that points to this no longer being necessary is what we all want to see.
I, for one, can’t see BIDS getting cash from the CBILS fund set up by the government. As they are effectively still a start up, it would be wrong.
I’ve 5 profitable businesses that meet the criteria and I’m being told I have to prove repayment is probable in the cash flow forecast, which must be based on past proven income streams.
My gut feeling is that some banker might overlook that need for BIDS; but if they do, I think it will bite them personally in the ‘arris later if BIDS defaults. It will only take one other creditor/shareholder to question why that bank lend money under the scheme and there will likely be an investigation; similar to the ones at RBS et al for their actions following the credit crunch.
I would not lend if I was the banker.
And I don’t think BIDS should get any CBILS funds as it will deprive other, more deserving businesses of those funds.
Intrepid.