Member Info for horsetrader2

Think you have called it pretty much. spot on Bobby.

Although there is no guarantee of future profits being made.

It’s obvious Higginson reads this board and it will be interesting to hear his response to concerns in the next company update.

Obviously Huddled have not managed to reach the long touted tipping point into profitability, or they would have shouted it from the rooftops prior to accepting a paltry £1.5 million to dilute the shares. If that’s not the case, then why no update prior to accepting ?

If they were doing well, they wouldn’t have needed to raise anything.

I’m not convinced that speed of delivery is going to make such a huge difference to their performance, and Higginson is obviously convinced otherwise.

To me ,it appears akin to a bank loan , and Higginson has managed to convince the banker that all will be great and that the new tie up will be transformational .

If I was his bank manager, he would get a firm NO , as his recent business history doesn’t read very well

Looking again at the last RNS, it was stated that there will be no change in warehouse costs ( Which I find odd )

The recent departure of a couple of board members maybe suggests that all is not a bed of roses in camp Huddled.

Regarding Immotion, all seems to be going well and no doubt the new owners are happy with the recurring income stream. There were a few murmers at the time questioning who actually ended up as the new owners (I.e were any of them part of the concert party ?), but Higginson stated that this wasn’t the case.

All in all, it’s getting pretty frustrating with yet more talk of Jam tomorrow .

Can’t disagree with that.

Bobby

If I remember correctly , anyone who invested in Immotion at the very beginning would have lost heavily.

For me , I made a reasonable bit after some hefty top ups when it was under a penny a share , but my profit was down to some vigorous trading rather than the companies success.

All feeling a bit Groundhog Day at the moment and there has been zero benefit in being a long term holder .

Bobby

I am a holder from Immotion days, which also presented lots of frustrations , a lot of which were as a result of Covid restrictions.

They coped extremely well to survive in the circumstances, so I was grateful for that.

I got very lucky at the end when I tendered all of my shares via Interactive and eventually shifted over 90 per cent at the offer price due to other Interactive investors not reading their e mails and doing nothing .

I almost fell off my chair laughing , when after a fair amount of time had passed , the company they had been searching to buy, ended up as being one that they already owned.

Something tempted me into the concept of DD, so I reinvested about half of my pot from Immotion, but have always had a lurking sense of unease about this share for some reason I cant explain.

I am certain that Higginson works his absolute socks off, and is constantly thinking about how to make the business work, however am yet to be convinced that he is good at making money for his investors.

I do like the concept of Huddled and still have around 1.5 mill shares invested so genuinely hope they succeed.

Bearing in mind that they initially suggested profitability was coming at the end of last year, it does get very wearing hearing excuses going forwards.

Would it be fair to say that your forecasts have been wildly over optimistic ?

Your analysis has always been very thorough, but it’s a good demonstration of how over optimistic bias doesn’t always reflect in reality going forward.

Not a criticism, just a comment !

It appears that Higginson has lost the room for the time being.

i remain to be convinced.

boop beauty growth of 30 per cent in the quarter was better than none , but bearing in mind that they put a lot of time and money into adverts, then i would consider it to have been disappointing.

i notice that there are some products on dd that simply don't shift and they will end up having to give them away .

(i.e bring the heat with santa maria sliced red jalapeños in vinegar – now in a giant 2.8kg bulk tin)

all seems a bit of a scattergun approach at the moment and the can towards profitability keeps getting kicked down the road.

what exactly they are going to spend the new money on is anyone's guess.

for sure, there is currently going to be a warehouse full of disgruntled staff ( who will soon be jobless), and the chances of **** ups on orders will go up exponentially over the short term.

doesn't look like investors are too impressed either, as the share price has gone nowhere.

Interesting update and thanks for responding to a few of the investor concerns.

It’s a bit of a leap of faith and a lot of it makes sense.

However , the mention of helping the company moving into profitability does raise the same old question as to why they are not there already?

Sold a lot today, but still retain a lot, and the goalposts now move to the end of this year imo.

Wishing them the best of luck and as usual , I can’t fault Higginson for his enthusiasm.

Agreed Stalin.

It’s turning into Immotion part 2 (incidentally Immotion appears to be doing quite well now )

Next on DD, lifts and racking for sale. What a waste of money that was !

I dare say they have signed a long term rental agreement which will continue to be a cost to the business .

Nothing to say that the THG warehouse can’t burn down as well :)

Mixed emotions on this one .

Higginson has repeatedly ;y said that they won’t need to be raising funds , and Lo and behold it goes and happens . (And it can’t have been a decision taken overnight.)

The share trading for at least the last two months has suggested this was a done deal some time ago.

What kind of update was that ?

Very wish washy , and devoid of anything meaningful with regards to figures or profitability which suggests that all is not great.

Why, if they were going to accept the offer, wouldn’t they have put out a full trading update ?

Obviously the new investors would have had access to all of this info , so the fact that existing investors were not properly updated comes across extremely badly.

On a plus side, it might be good long term, although I’m not convinced the speed of delivery is as huge an issue as they make out.

Automatic picking will save on staff costs, and I wonder what will happen to existing staff, and Will Huddled lose control and get an increase in customer complaints.

Just my initial thoughts, with I am sure some more to come .

As an investor, this morning, currently I am feeling uncomfortable with my holding .

It would be nice to get a trading update in the not too distant future.

I am assuming that they have nothing to shout to the world about yet.

When it eventually comes, I would rather they didn't use the words sustainable, holidays or headwinds in it .

All sounds terribly exciting if you enjoy the repetition of the phrases sustainable and reduction of CO 2 emissions.

Can’t say that this modern day” save the world” evangelism cuts the mustard for me as an investor, but I suppose that’s the mantra of the moment..

Let’s face it, unless Huddled stop selling anything in plastic containers or wrappers and deliver by donkeys ,it’s all nothing but media friendly sound bytes.

Most importantly, the “business is doing great” comment ,which was less than 1second of the 5 mins that I listened to was the bit I found the most interesting.

I’m not sure how much the adverts are costing, but the fact that they managed over 2400 orders yesterday was impressive.

If they could replicate those sales every day (although they won’t be doing that yet ), then quarterly sales numbers would go from 136000 last quarter, to 216000 .

Assuming a very conservative AOV of £35, then it would take turnover to over £7..5 million per quarter.

Lots to like .

They wont be happy until the last bit of industry in the first world has vanished.

The Chinese must find this new religion of the western world hilarious.

I wonder what impact on energy prices the huge data centres have had ?

news.com.au/finance/economy/australian-economy/rio-tinto-tomago-aluminium-smelter-in-nsw-reportedly-close-to-collapse/news-story/c831b54380fb2c8196440972d0fb0ad2

Thank you Mr. H.

Got to keep your wife happy ., so a valid excuse.

A very interesting video demonstrating the complexities of modern marketing and the skill sets needed to make head or tale of it and make it work.

I think everyone on here would agree that the marketing campaignand rapid increase in customer numbers is commendable.

Morning.

Can’t help but briefly answer your post.

The cynic in me unfortunately has to agree.

Anyway, where is the weekly update ?

I have been keeping a close eye on Boops fragrance offerings and think they are onto a winner .

They appear to be flying out the door.

Great for AOV, and very easy to pick orders.

Looking forward to the next update which I wish would be done the same time every week.

Interesting to see how Boop has rapidly increased the number of fragrances they sell from around half a dozen, to over thirty.

They obviously know they have found a decent market for these products.

The perfect items for quick packing, turnover and profits.

Someone is having a bit of a clear out this afternnnon.