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Just a couple of things that bother me.

Happy to hear alternative views.

Since the cash loss has remained static from the last quarter, bearing in mind that they reduced their stock holding by over 20 per cent ,and sales went through the roof, then their cash position should have theoretically changed for the better as they would have obviously already paid for this stock up front,. This has not happened.

Now they need to buy stock more to replace it (which means more yet more cost)

Great increase in sales figures have not translated into profits.

With the business all being in one warehouse now, how come those cost saving synergies not shown themselves yet ?

Without a full breakdown of all the figures it’s impossible to see if this business model has a chance of working or not.

For example, how much have they ploughed into the new warehousing ?

My concern is that they will burn through their cash pile without being able to produce sustainable profits.

At sometime, they might consider to pausing their spending aimed to grow sales and customers, and bank some profits to booster the cash in hand.

I think £27 million sales is easily achievable.

However, the question remains as to if they can they turn it into a profitable business ?

Without a deeper delve into current costs and spending , we can only guess..

There was no mention as to if Nutricircle made any profit In the quarter which I found odd .

I would have expected a price raise, not a drop this morning.

Alas, the Aim market seems like a busted flush nowadays.

Saying that, I think there will be some tabloid articles in the next few days which will create some temporary interest.

I can’t disagree with any of that, although they do need to turn this turnover into profit at some time, otherwise it’s a lot of effort to not make any money.

I do appreciate , that customer acquisition does come at a cost though.

Seems like the market is not impressed .

Fantastic sales growth figures in all divisions.

Assuming they manage to collect the £400k for let’s explore and it has not been spent by Wicked Vision, then cash in hand has remained stable at £2 million.

Lack of any profit is a bit of a concern, but gaining all those extra customers without ploughing through more money is a big plus.

Obviously the new warehouse is going to be very useful going forward, although I suspect it’s possibly behind schedule.

It will be interesting to see how the market reacts to this update.

It’s not often that I am potentially able to offload my entire holdings of these in one go at absolutely no discount to the price for a larger amount.

Today I can.

Without exception when this has happened before, the price has risen quite nicely pretty soon afterwards.

Agreed

I’m completely with you on most of your thoughts, although I do like to throw in a healthy dose of pessimism so as not to get carried away with over optimism.

Thanks for your interesting analysis.

Hoping they can achieve decent margins and show some profit for the quarter .

I think it’s going to be a bit of an uphill struggle going forwards if the looming update shows a continuing burn through cash and is of the “jam tomorrow “ type.

Concerted effort this morning to offload shares by someone .

Considering there has been no news at all, you could be forgiven for asking is there a leak regarding company news ?

If that’s the case, it doesn’t bode well for the looming update !, and you would have to ask, who is leaking news or privy to information prior to the markets being informed ?

Perhaps it’s all just a coincidence .

Trading update expected to be this week.

Rather quiet trading so far.

It’s going to be interesting to see how they have performed and if they can turn a profit.

I wonder if David Marks departure had anything to do with the Let’s Explore issues ?

Morning and the same to you.

Thanks for that information.

I suppose we shall possibly get some more detail next week.

I had noticed that, albeit in the page numbers which went from nearly 60 down to 44.

Could be also be in prep for the new warehousing to make things easier ,for the move , or hopefully that they were so busy, that demand exceeded their supplies.

Why on earth has this not been announced ?

I’m shocked .

Wicked vision has been put into administration.

Considering they were in partnership with Let’s explore and Vodiac it has a massive potential impact on Huddled group.

find-and-update.company-information.service.gov.uk/company/03735117/filing-history/MzQ0NzEyMTc5M2FkaXF6a2N4/document?format=pdf&download=0

Would expect one in the next couple of weeks.

Hoping that the fact they were very busy has translated into profits.

Not sure why they felt the need for 20 per cent discount on Boxing Day.

It’s going to be a very important indicator regarding their ability to make profits going forwards.

🎅 Discount Dragon Update: Santa’s Lending a Helping Hand! 🚜🎁

We’ve officially roped in the Big Man himself to help with deliveries! 🎄 Due to an overwhelming surge in orders (thank you for your amazing support!) we’re slightly behind our usual delivery estimates. But please don’t panic—our team is working tirelessly to get your orders out ASAP. 💪

The festive season brings its challenges, and it’s the same story every year—a massive backlog for us and courier companies alike. We kindly ask for your patience and understanding during this busy period. 🙏

A special shoutout to our incredible customer service team who are always here to assist. Politeness goes a long way—manners cost nothing, and we always respond better when customers are kind. ❤️

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DD post on FB

We’re truly sorry to hear about your experience and appreciate you bringing this to our attention. During the festive season, coupled with the Black Friday and Cyber Monday sales, we’ve been inundated with orders, which has unfortunately led to delays in our usual dispatch times. Additionally, Royal Mail and couriers across the board have been experiencing significant backlogs, adding to the challenges.

We do specify up to 5 business working days for delivery, and it’s important to note that these are estimates, not guarantees. During busy periods like this, delivery times can vary. Even Amazon extends their delivery times during the Christmas rush, so we ask for your patience and understanding as we work through this surge. Rest assured, we are working hard to get your order to you as soon as possible.

The response you received was certainly not tailored to your query, and for that, we sincerely apologise. Customer satisfaction is absolutely essential to us, and we’ll ensure this is addressed with our support team to avoid similar occurrences in the future.

Yes, it’s great to see them addressing complaints.

Adam does a great sarcastic reply at times , and I guess there are certain customers that are just not worth having .

It’s the same every year.

Pre Christmas lots of AIM stocks drift down due to small time investors selling for some pocket money and a lack of buying interest as punters preserve their cash for the festive season.

Immotion and Vodiac used to get a nice boost of funds from the sales of headsets at this time of year and the Jan update historically tended to surprise to the upside.

This year won’t be any different.

Let’s explore Oceans seems to have sold out on the Let’s Explore site, Vodiac has sold out on QVC, and there are three separate parts of the retail business that we know are all still growing.

Marketing spend on DD has been throttled due to warehouse capacity issues, and the number of pages of DD stock has shrunk from 62 to 54 pages which suggests to me that they are aiming at a profitable quarter prior to loading up with new stock.

Im pretty sure that Nutricircle sales will have risen sharply , and the same for Boop (Although growing the stock available will swallow the profits for now )

Warehouse and staff synergies will also cut costs substantially .

I’ll make it my Christmas banker bet that there will be a great Jan update and the share price will be higher in Jan than it is now .

Thanks

And yes, I was talking about the additional warehousing .

I doubt there will be much interest in this share until the next update.