RE: Boop Beauty Moved17 Apr 2026 07:29
I agree with most of your thoughts.
Creating this kind of business isn’t something I would ever want to go through or be capable of, so I do appreciate the work ethos of all involved.
Martin H , historically gets a bit carried away with his numerous ideas , often touting them to be the holy grail of future success and then failing.
In this instance, it was the move to THG and the joys of 24 hour delivery, and we need to see some figures to quantify if it’s all worked out as hoped for.
To be fair, the share price is at its lowest, because they have not so far shown that the business can make any money and be a success .
Saying that, at the current price, I would consider it a decent bet at the odds.
After a couple of years, I am showing over 50 per cent loss on my investments here, but have topped up my holding recently and now hold a few million.
It’s the only share in my portfolio that has not shown a substantial increase in the last couple of years and becoming quite a frustrating journey, and I strongly believe that if they can’t reach profitability in the next six months or so, then they never will.
Ultimately, Higginson has far more on the table to lose if it doesn’t work out.
As for communication re directors and current trading , they don’t always help themselves and I usually interpret silence as they have nothing good to say.