Spotify24 Apr 2020 10:10
Hi Guys, I think we need to be realistic about this. Comparing us to Spotify is comparing apples with oranges. I understand the analogy and do see the potential, but there are massive differences between Spotify / Melody VR. Let me just label a few so we can have a grown up discussion about it.
1) Spotify is freemium, MelodyVR is premium (hence why they can pick up so many users).
2) Almost everyone will have a device that can play or integrate with Spotify.
3) Spotify can be used on public transport, in the gym, going out for runs, in cars while driving, in the house while doing housework and sitting on the grass drinking beer etc etc. You need a VR headset to access the MelodyVR content. Although MelodyVR have produced a low cost headset.... you still need to view the content rather than just listen.
The above is just a few quick simple reasons we will never have anywhere near the user base of Spotify. Where MelodyVR will pick up their massive users is when they starts streaming live festivals / events. People that can't make the festivals will want to experience the same set as their friends / other people.
Everyones currently getting excited about very small amounts of users on social media. Th engagement is terrible on all channels. Likes and followers are nice but it's all down to the downloads and user figures. MelodyVR already have some big names on the platforms that they have already engaged with them and their social channels.. some of these are really big names and we have had little effect. WTF are they not saying 'hey Kelly Clarkson, Imagine Dragons etc.. now is a good time for you guys to give us a little tweet back to our content'..simple simple stuff thats already there that can be generating users and revenue... It's almost as if the catalogue is a second thought...