RE: Aviva Next Move28 May 2021 12:13
All at Sea, I believe Aviva sees its skill to be operating in markets it dominates (is that a skill?). To that end, it is a dominant player in the UK and Ireland, and is becoming so in Canada. That's across multiple lines of business. It's a model that relies on its capital relative to the size of the market. Much like you can't ignore Tesco's in the groceries market, you can't ignore Aviva in the general insurance, pensions, investments management etc.
Using one's bulk to dominate a market is fairly easy once you're that big, the skill is to maximise the profits.
The flip side is Aviva is withdrawing from its peripheral markets (Italy, Turkey, Poland, Singapore etc). Why? Probably because to maintain such a position there, or to grow it, disproportionately sucks up resources (capital and people). If it pays off, you're quids in. If not, you've chucked a load of time and money at something and not really got anywhere. Remember Tesco's efforts to crack the US market with Fresh N Easy....that cost it $2bn in the end to exit.
Aviva has set out it's plan and I would say it is likely to succeed. The measure of that success though may be underwhelming as it is likely to be a steady as she goes type thing rather than shooting the lights out!
Guitarsolo