RE: Chat GPT11 Feb 2026 12:45
Doesn't make a lot of sense to me frankly. If Chat GPT is going to be turned into a sales/comparison tool, it will only take about a nano second for it to be reprogrammed to push the products of any seller willing to pay OpenAI, and OpenAI will willingly take their money. So at best all this does is shift existing comparison engines from one platform to another. It is not going to make one iota of difference. There is no more reason for a consumer to 'trust' ChatGPT to tell them the best deal than they would 'trust' any other engine. And insurance isn't a commodity - cover levels differ, and the reliability of the cover.
Doubtless the AI hypers will keep hyping, but sounds like rubbish to me.
AI is never going to provide unbiased AI product recommendations or advice to consumers because commercial interests will ensure that never ever happens. AI is not going to do away with caveat emptor.