Positives/Negatives19 Sep 2024 10:43
Here is a list of my negatives and positives, and why S4 will look up as we roll forward to 2025.
Negatives:
- Tech Services division in the doldrums - recovery not happening in 2024
- Shrinking margins in that division - from near 30% to 6% EBITDA margins in H1
- Tech clients still not spending on marketing. Meta's sepnding down 16% in H1, even though revenues are up 24% (quoted by Scott on the call)
- Still missing revenue targets albeit for reasons that is different to rivals. An over-reliance on tech clients and having a largish tech services division.
Positives:
- New non-tech whopper, GM. Spend to increase from 2025 onwards, with a small ramp in H2 24. Also an opportunity to diversify away from reliance on tech clients
- Cost cuts (layoffs) in Tech services division - lower monks count and setting us up better for 2025 when the upturn materialises.
- Net debt dropping more in H2 and as no more payments due on acquisitions, will build more
- Interest on the Euro debt facility (Euribor linked) will drop from H2 onwards as ECB continues to cut interest rates. Already down 50bps from the 2 cuts in H2. Not due till 2028.
- Fed cut gives the confidence needed by US corporates to recommence marketing spend budgets later this year for 2025
Happy to hear others' thoughts too, but the last on the list for me could be the biggest driver for S4 as we moves towards 2025. I have no idea where we'll land in the coming days - knowing silly LSE, I suspect we could drift into the 30s, but all to play for in 2025. The wait endures, unfortunately so...