RE: The Ad Industry’s A.I. Reckoning24 Jun 2025 20:33
For full context, read the NYT article here. With a quote from Ter Haar and the 12 AI Ad agents orchestration put together by Monks.
I get that the market is queasy about the prospects for Agencies when Ad/Content creation has been democratised at scale by AI and hence marking down the SP to these levels and valuing us at distressed levels at less than 2X Adj EBITDA levels PLUS we're dealing with a shiite depth market (my favourite gripe). My good friend Jcj07 thinks we're in a terminal decline after reading too many of these headlines over the past 12 months, but I'd argue that we're not, but we're still in the show me the money bucket.
We may still be treading water, SP wise, till the business direction of travel becomes clear as we roll into Q3. Rates cut restarts should start to materialise in the US in July as I think that Trump has pretty much strong-armed the fed into cutting next month. Rate cuts across the pond is all of what really matters to us from a business improvement viewpoint.