RE: BOOHOO Group4 Feb 2022 12:34
All the online retailers are suffering the same, their shares have been falling for months. So this isn't an issue specific to boohoo. It's easy to assume there's a problem with the company at times such as this, but it's a sector problem, not a company problem. All sectors go through periods of boom and bust. After years of growth/boom the cycle reverses and you get weeks/months or years of decline. At some point the bottom is reached and buyers begin to heavily outweigh sellers, shorts close because they see little further downside, and the cycle switches back to one of renewed optimism and the shares once again begin to uptrend. The tide always turns - when that'll be is anyone's guess, but the lower the price goes, the more buyers will begin to flood in and take advantage. By 2030 (or before) boohoo could very easily be £5+ a share - online is the way forward, it's the future and we're always going to need clothes! The sector is out of favor ATM but it's only a matter of time before that changes and the next prolonged period of growth and boom begins. Those buying at a time when the sector is down will be rewarded handsomely in the years to come, but it's going to take patience. Boo, Ted, ASOS will all bounce back strongly in the years to come.