RE: Funny read for a Sunday Morning1 Aug 2021 15:39
What seems to be more or less shaping up to be the new (current) norm. is probably about on the money for all concerned.
By this I mean the 31/45 day exclusive window for theatres (it maximises, or close to, the money for all parties). There are very very very few movies making (in percentage terms of their end take) any serious amount of money after that period.
Some will still likely go day and date, some will go straight to whatever form of small screen release.
I don't see any of this as a massive shift in the businesses.
Disney and others have their own businesses to run and with a worldwide pandemic we have had last c. 18 months it is only right the had eyes open and pursued various alternatives to them.
A business that stands still, especially when things around them are changing often find themselves left behind.
Studios have stated certain measures they have looked at/tried are down to the uncertainty of times we have been going through.
Many have new agreements in place going forward either from next set of releases or next year with theatres.
Three month exclusivity is gone for good I would be pretty sure (so long as it's a 31/45 window for the movies that warrant it then I am pretty relaxed and happy with that).
We have an instant gratification society now and things are ever changing.
Cinema, as any business needs to keep on their game and adapt.
Hence we have 270 screens, IMAX, ever improving sound systems, 3D, 4DX, laser projectors, there are and will be further advances.
As has been made clear in company reports business has taken this event as an opportunity to cut the fat (often seen in business that have had it too easy for a while), they have said effectively they are coming out of this period a better run business.
Removing sites that are a drain on the business, looking at wastage in all cost centres, adding bigger better sites that will generate better returns in investment.
There may well be less cinema sites in the future, but what is left is likely to be better quality for customer and business owner giving a better customer experience and a better level of profits to operator.
Blackbridge I suggested selling your shares as best move for yourself as it seemed you were saying you now felt you had made a bad investment and didn't see good recovery.
In those instances it is always better to take say a 37% loss than a 38 or higher percentage loss.
If your view is still the business will recover and give you good return on investment then off course selling now is not best option for you.