RE: Zooplus27 Oct 2021 08:15
They have a platform which can compete. Also fashion has “brand equity” as you know people won’t be seen dead in Primark clothes
What THG has done with beauty has built a platform which is more efficient and faster to market to retail other products. Augmented by data and sector knowledge which makes the experience personalised. This is part of ten difference to Amazon which just has lots of products. Cult, lookfantastic etc are places people go to learn about beauty and products. As well as great service
This why pet food etc could be disrupted as again “premiumisation” leads to a shopper experience where they want more than just product. They want experience, content and community which is what THG have with Cult and Lookfantastic
It would help if you had some basic business acumen tbh