RE: Just an opinion...................10 May 2019 00:32
It is the studios not advertising that is the jewel in the crown
Amazon, Disney, Apple, Warner Bros, Liberty, Comcast, et al
will ignite the content wars
Netflix cannot make Line of Duty, Bodyguard, Poldark, Love Island, Downton Abbey
Vanity Fair, The Chase, Prime Suspect, The Bay, Victoria and hundreds of other shows
worldwide not mentioning Coronation Street, Emmerdale et al
As Bill Clinton said " It is the Economy stupid" with ITV it is" the Studios stupid "
Forget about ITV as a TV advertising business think more of it as a major entertainment
content/ talent business with 40.000 hours of quality shows and countless hours
of archive content.