Member Info for D-Geeman

https://redworthfurniture.co.uk/?s=eve+sleep&post_type=product

Their home page is blank https://redworthfurniture.co.uk to me

I think if they manage 'break even' in the UK and Eire it would be akin to a miracle, in this economic climate, and would be greeted as a great achievement worthy of a hike in sp. I'm expecting worse than that and just a matter of how much worse. I'm trying to bear in mind we do have a lot more outlets now, more products, TV advertising again, and the past marketing was said to be giving dividends with better return per buck (as is the classic model of marketing spend according to CC, and she usually tells it as it is).

Then we have the low sp which could be attractive to the likes of DFS who might sniff a profitable company in the making (one with Which? 'Best Buy' awards under its belt).

At no point today were they trading at 1.5p. Makes you wonder how these things happen.

I imagine CC's mood is connected to the trading outlook rather than the sp. If she is stressed she hides it well.

Talk of take-overs and mergers made me search samba again. Simba blew their trumpet quite a bit around a year ago, talking of their profits and huge revenues, but not so much for a while. They seem to get double the web traffic eve gets, and more male searches. Eve get more women.

I wonder if eve could focus more on women (without alienating men). Maybe they are doing that when you look at the gift range line-up.

Could work quite well in a single stable; Simba for men and eve for women. Could be competition for DFS if a takeover is ever openly on the agenda.

Glad you sold at a profit inch. I hope to do the same :)

Just an observation that, as I mentioned on Tuesday, you can see (by holding your mouse over the photo) how popular the mattresses are at Argos. Argos have sold 6 eve Sleep Essential Single Mattress 206/5483 mattresses which are Argos exclusives, and two pillows. They haven't sold any other mattresses – if this system works.

Could be another indicator in addition to TP.

Touk, I think they are teasing you as the market opens at 8am rather than 8.30am. I know you know that but you are typing 8.30am :)

Regarding the move, a London location will attract a bigger pool of highly talented people to work for Avct from around the SE, not just people who live near to Cambridge (that and all the other reasons already mentioned).

'Al loves a Thursday RNS'

So looking at your chart, ..erm calendar, are you saying that people might repeat their behaviour, even act as a herd, given the same stimuli? I take it you are not predicting a RNS but just saying that it is more likely to happen on a Thursday than another day?

And I thought these things only happened on the road to Damascus Tim (on reflection I removed the smiley there as that really would look like, you-know-who..)

Yes, and at 16.18hrs the spread was literally 20%..

11-May-22 16:18:58 1.50 SELL

11-May-22 16:18:58 1.80 BUY

For the second day it's an UT that dictates our sp tonight.
1.61 250 Sell* 1.50 1.80 4.03 UT

First 'buy' of the day was at 1.8p, as was the last 'buy', 1.8p at 16.18hrs. Small comfort.

Off-topic but I once bagged with Ilika (Ilika Plc Share Trades (IKA). I sold completely, far too soon, when they reached 44p. They are >30% down today. Might be worth adding to your watch list if you've never heard of them. If they manage to crack their manufacturing problems and secure contracts, who knows...

'Creature, whose clients include Moonpig, Dunelm, Clearscore, Atom Bank and eve Sleep, will be the network’s lead creative agency, and is the third UK agency to be acquired by the Dutch platform in the last six months, after Brand Potential and digital agency, Positive.

As part of the acquisition deal, Dutch advertising outfit XXS will rebrand as Creature Amsterdam, establishing Creature as a growing global agency. Alongside his current role as CEO of Creature London, Dan Cullen-Shute will become Worldwide CEO overseeing both offices with XXS’s Founder and Director Piet Hein Smit and MD Sanne Tolsma continuing in their roles at Creature Amsterdam.'
https://finance.yahoo.com/news/candid-platform-acquires-creature-london-111500455.html

I meant 'cheep-cheep' of course :)

One of the 'problems' for SNG was that regular standard of care improved greatly as the pandemic preceded. Sng001 worked better than many other things in the early days but then the other, cheaper, things got a lot better. And steroids seemed to inhibit the sng001 too. I'm not even close to being particularly knowledgable on Sng001 or AVA6k but it's as if something came along now and cured cancer for most people at not a very great cost.

How likely is that?

(Sng001 could still have mileage in it. They are still looking at the data.)

Having said that, one thing I did learn was not to count chickens before they hatch, with any share. Yes, our eggs might be wobbling and cracking, we might even hear the odd 'cheap-cheap', but I for one will not be celebrating prematurely or saying that avct is not a risky share.

This popped up yesterday and I found it interesting https://twitter.com/sharepickers/status/1524093128478797825?s=21&t=Ql_t3mevs3GKCeHmF4Tn4A
Hope the link works.

Hi Wyn, I can't see CC (nice alliteration..) throwing the towel in and winding-up.. Everything else is possible. I'd be surprised if current sales figures though the extra channels make up for the economic situation but they could be more than enough to give hope, bearing in mind that eve could have shown a profit had they spent less on marketing last year (so we are told).

If eve went up for sale (implication being at a modest price) I can imagine more than just DFS being interested, once you take some office costs and other savings into account.

(Off-topic but I would love to see '$250 hove into view' for $snow. It's quite a volatile share. I wish I'd traded despite the high costs, when it was $450.. )

Just suppose eve were heading towards 'bust'. Would that be at zero cash in the bank or sp 00.00p?

I'm guessing the latter as plenty of companies have a loan or overdraft or whatever (a raise would be tricky without better figures than eve currently have). If people think a profit is possible, even under a takeover, then the sp is unlikely to reach 00.00p as we'll hold out for a takeover and that will give a level of support, I imagine..

The problem would be if there's no chance of a profit, even after a takeover. Then no one would be interested anyway and we would all be stuffed.

This is the first headline I grabbed, for McColls. They also had pension problems so very different to eve.
'McColl's went into administration with debt of just under 170 million pounds ($210 million)'

This is an old message I have in my archive regarding eve. I might have posted it before:

'In terms of the share price, eve is a small and illiquid stock, with a substantial retail investor following. As such the share price can move substantially on reasonably limited volumes. Equally some of our investors are very short termist and want to trade in and out around newsflow. Some I am afraid may be unwilling to wait for the next news in ...''

I think we've all said or implied, at some point, that eve its on a knife's edge. The economic and the situation in Ukraine have affected consumer confidence and so people see the profit rather further in the distance, if at all.

If the costs were cut (by a takeover) then profit would be firmly on the agenda again. I can't see eve disappearing when it would make money – virtually now – as part of a larger set-up.

The falls today are depressing but still only around £4000 of sales today, and apparently sparked by that UT after-hours trade yesterday.

Financially eve is in a worse position (less cash) but the range of products is considerably larger than a couple of years ago, and they are closer to profit than before. Historically the losses were larger in the past than they are presently. There's a lag on return from marketing spend (returning customers etc) and eve sponsorship on Channel 4 should help soon too.

Ho-hum...

This is todays episode and a shame that AVA6K didn't arrive in time for her, and other things didn't work https://www.bbc.co.uk/sounds/play/p0c5yjv9
Interesting listen anyway.

I imagine that the Sp / market cap could easily drop below cash in the bank if things looked to be terminal. And if things look rosy then the opposite would be true.

Obviously one hopes for the rosy outcome!

Morning wyn. Yes, fair enough. I doubt there'll be anything worthy of a separate surprise RNS regarding DFS. Two years ago they announced a TU at the same time but that was because things were going better than expected. It didn't happen last year. In a sense, a surprise TU may not be a good thing at the moment.

On a different matter for dontgive, I just visited
https://www.argos.co.uk/product/2017242?istCompanyId=a74d8886-5df9-4baa-b776-166b3bf9111c&istFeedId=30f62ea9-9626-4cac-97c8-9ff3921f8558&istItemId=ixltwxiqm&istBid=t&&cmpid=GS001&_$ja=tsid:59157%7Cacid:844-913-7556%7Ccid:16779432608%7Cagid:133077902577%7Ctid:pla-886037585223%7Ccrid:591039237510%7Cnw:u%7Crnd:12020714584629178931%7Cdvc:c%7Cadp:%7Cmt:%7Cloc:9045931&utm_source=Google&utm_medium=cpc&utm_campaign=16779432608&utm_term=2017242&utm_content=shopping&utm_custom1=133077902577&utm_custom2=844-913-7556&GPDP=true&gclid=Cj0KCQjwmuiTBhDoARIsAPiv6L_ZP9dPuuhnBi0lxh-Ro7N8iftqBwOkyYlWYJYtxc19vZg8u8qEwSQaAgDlEALw_wcB&gclsrc=aw.ds

and note that 5 people have bought in 24 hours (if you hold your mouse over the photo)

And on another mattress, Argos do charge delivery 'Delivery from: £6.95'
https://www.argos.co.uk/product/1994146?clickSR=slp:term:eve%20sleep:4:147:1 and I do wonder why people would buy at Argos when eve would deliver for free. It just shows that not everyone does their research.

And at Argos, the Sleep Away says 'Delivery: Out of stock for delivery to..' – though they can have one in-store for me 'Order now, collect from Saturday 14 May' in a few days.

Eve will surely RNS details of the AGM any day now. They've done it on a Thursday and a Monday in recent times so no pattern.
Maybe they will take the opportunity to hint at DFS sales.

DX seem to be the main courier for eve, and not all well with their company (though who knows the effect on deliveries, if any).

'Tue, 10th May 2022 07:00

RNS Number : 8538K
DX (Group) PLC
10 May 2022

AIM: DX.

DX (Group) plc

("DX", the "Company" or the "Group")



Update regarding appointment of an auditor



Since the announcement of the resignation of Grant Thornton UK LLP as auditor to the Company and to other members of the Group in February 2022, the DX Board has been in discussions with a number of potential new auditors. However, to date, the Board has been unable to agree a new appointment.



The Board has now concluded that there is a material risk that the audit of the Company's accounts for the financial period ended 3 July 2021 (the "Audit") will not be completed and the audited annual accounts not published by 7.30am on 5 July 2022, six months after the suspension of the Company's shares from trading on AIM. As shareholders are aware, the suspension occurred as a result of the Company's inability to comply with AIM Rule 19, which required the Company's accounts for that financial period to have been published and sent to shareholders without delay and, in any event, not later than six months after the end of the financial year to which the accounts relate.



If the Company fails to comply with AIM Rule 19 by 7.30am on 5 July 2022, AIM Rule 41 requires London Stock Exchange plc (as the operator of AIM) to cancel admission of the Company's shares to trading on AIM unless a derogation from AIM Rule 41 could be agreed with AIM to allow time for the Audit to be completed and AIM Rule 19 complied with, of which there can be no guarantee at this point in time.



The Board remains in discussions with potential new auditors regarding a possible appointment as a matter of urgency.



The Group's trading performance and financial position since 1 January 2022 have remained in line with the Board's expectations.



Further updates will be made in due course.



This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the company's obligations under Article 17 of MAR.



Enquiries:



DX (Group) plc'