Member Info for D-Geeman

'23 Feb 2022 — Shares in the mattress brand Eve Sleep jumped 54.29% to 2.7p after it announced The partnership is expected to go live on the DFS website'

'On 24 February 2022, Russia invaded Ukraine'

It’s a shame that these dates didn’t come the other way around. I’d have taken that as a sign DFS read the news and could guess that eve might become ‘available’. As it is, just coincidently close.

Well, old management member has taken his view:
sale.

4,659,240

0.95p

Not that he would know more than us regarding knight saviour but he would have an idea about chances of a bank loan or successful raise.

They must have put a lot of thought into the RNS so I imagine they told us what they want us to know and no more.

If they are haemorrhaging cash then raising £1m won't help much, for very long. If they were able to stem costs (a lot) then maybe they could make the £1m last longer, or borrow. I would guess that they need several £m's to survive two(?) tough years. Not great is it.

Maybe they can cut costs and convince the bank that sp should be 15p if they can get to that important profit.

Cheers for your opinions Mountain. I've been in since.. 2018 / 19.
If there's no buyer ' EVE will go for debt'. Do you think anyone would lend them more money? Maybe if the war is over and people can see an end to the c-of-l crisis. Mood can and does change quickly.

https://www.sharesmagazine.co.uk/news/shares/eve-sleep-shares-suspended-on-simba-merger-pillow-talk

The process ended in failure and lasted around 5 weeks, so no news for a while these days unless something gets hammered out in haste.

'bought a few more'; good luck Dontgive. Blue today so it could be a wise move, especially if there's a bidding war for eve.

'Expert' on Radio 4 news saying Putin will be replaced 3-6 months from now.

So maybe we have time.

'You seem to want to see the worst' only in your ramping GP7

Dontgive, if this is what they meant – 'They can continue on presently if needed ' – it didn't come across very well. I wish that were the case.

If that's what they meant, a clarification would indeed be welcome but I won't be expecting such a clarification myself. I hope you're right and I'm wrong.

and the call was well before the cost of living crisis.

They were not (yet) breaking even in UK before the credit crisis, before increased cost of raw material, increased cost of energy and fuel for delivery..

Now the UK sales have dropped. How would that translate to any sort of profit by leaving France?

Yes, they could be presumably profitable if taken over and all the staff, the office, go. Hopefully a competitor will make a move.

Or an investor with bags of patience till things improve.

Soton, if there were a pair of potential buyers bidding against each other, the price would quickly rise. Whether a pair (or more) of possible buyers are likely to appear is hard to predict. I can see advantages in coming forward early but business is not emotional so they will try to get eve for the lowest price. One buyer would raise the price more modestly as it'd be better than the alternative.

It isn't as if eve is a football club where someone would want to buy a (currently loss-making) company just for the pleasure of owning the team.

Greg, you seem to throw the description 'idiots' around quite freely.. Against anyone who takes a view that doesn't coincide with your own view.

When were eve ever trading profitably in the UK? It was predicted for breakeven in the UK this year, but the prediction changed this week, very much to the downside.

If eve had £3m in the bank I would be very pleasantly surprised.

'30m of revenue per annum'; that was BEFORE the drop in sales due to the cost of living crisis.

So what happens (if not administration) if no one comes to eve's assistance?

Hopefully someone will come and invest or pay a decent amount for the majority of shares. I am 75% down. Your ramping is not helpful to most people, though may make them 'feel' better through the day. You don't seem to be a person with a generous spirit so you must have other motives.

Dontgive, Simba are doing 55% off for new customers (and old ones too I'd imagine). I just think it's all a bit of a charade.

Website traffic up in May is good for negotiations now and makes us look attractive. How long would it take to get to that presence from scratch.
Brook and Wilde are suffering:
https://www.similarweb.com/website/brookandwilde.com/vs/evesleep.co.uk/

France https://www.similarweb.com/website/evesleep.fr/#overview
Ireland https://www.similarweb.com/website/evesleep.ie/#overview
number of visits both down here though.

https://www.similarweb.com/website/evesleep.co.uk/#overview so up on April (which makes slipping two ranks bearable).

184K visits
https://www.similarweb.com/website/evesleep.co.uk/#overview so ahead of Nectar and Dormeo if you scroll down

I hadn't realised Simba are in Canada too. Makes eve in France look modest.

This was all written before the crisis, very much a cheerleading style of article, and reflections on dealing with John Lewis are at-odds with CC's description. Simba were interested in eve a few years ago.

https://www.newswire.ca/news-releases/born-in-the-uk-made-in-canada-simba-canada-s-sales-roar-as-canadian-property-market-booms-and-consumers-wake-up-to-the-health-benefits-of-sleep-854781102.html

‘He’s not the Messiah. He’s a very naughty boy.’

Dontgive, apparently only if the person/ entity bought shares in the last year do they have to pay at least the highest price they paid in the last year. Someone new (so not DGU or me!) could offer / buy for next to nothing, if shareholders agree.

I was just writing this. A bit rambling but my thoughts:

Like everyone here I'm trying to see a way forward.

Let's assume things are as gloomy as *the worst scenario*. What happens if no Knight saviour and no sign of a turn-up in economic fortune for a while?

But (if we believe CC) eve were going to break even and then to profit; it was tantalisingly close.. Eve still have products that people generally like and are satisfied with. They are online (the way forward) and should be cheaper than the high street which appeals to most.

Eve aren't as busy as they were (the problem of course) so they probably genuinely require a few less staff to keep customers happy (as dontgive said, but slightly differently). Perhaps no new products developed by the in-house people for a while; current range is ok for now. Staff could be freelance consultants instead. Go to 'tick-over' mode in France, use social media and affiliates rather than paid for advertising. A few new licensed products in the hope of finding another Morphee.

That's still not going to be quite enough to save the show by the sounds of it. When the bank balance gets to zero what chance of a bank loan then, to a slim-lined and efficient eve? Or a raise just to stop them going into administration.

Might either happen?

Any other ideas? Avoiding administration seems to be the absolute priority. If we go into admin we lose everything pretty quickly. If we get a loan and then still go bust down the line, are we any worse off? It would buy some time.

What if Putin had a heart attack tonight?! The war is suddenly over; quite a lift to all stocks including eve. Or some other mattress outfit(s) go under before us. We don't know our bank balance let alone the others; they say they make profits but...
and what if the private owners spent the cash and are down to their last 50p. They could be seeing their bank managers in the morning, let alone in two months.

Speak tomorrow no doubt.

Can = CFAN with auto correct