There is a lot to play for in the near future IMO16 Nov 2025 14:55
So mixed views on Mars Collaboration , I am very positive about it and I can only agree with the later posters, also IMO it is easy to forget how much engine that THG has under the bonnet, although it is difficult to pin down exactly where full ownership of the products lies, but I am fairy sure that THG will have a part of that
I am of course referencing the MY Protein range that is sold exclusively in Iceland, that was a five year deal with Iceland, that was signed just over three years ago and that has been very successful , the last time I looked there were over 50 items being sold , a few with MY Protein and Muller branding included in that.
So a wide range of hIgh protein products with a successful track record, who wants to partner up? With only two years exclusivity left I think negotiations will be well advanced now, if another partner wants to launch part of the range then production faculties will have to be organized etc.
Time will tell but I think THG is going to be very successful in this space.
Fingers crossed on that one.
Finally I would say , if the other companies are so much better than THG, why have they not been selected to lead the new thrust into the market by Mars, this IMO is getting close to last chance to grab market share and Mars has chosen THG perhaps the others were approached and turned Mars down...
Somehow I don't think so..