MM Ice cream post in Linked in12 Jul 2023 18:04
I have been thinking about it , and i think it is mega news, it reads to me that Iceland has waived their 5 year exclusive on ice cream and that has big implications given Yoreks great information earlier, this is the bit of the post.
'Following the frozen meals success, today is the U.K. launch of Myprotein’s healthier and protein rich ice creams products. The initial range is just 3 flavours, each very low in both sugar and fat, while importantly high in protein. Compared to the global leader in low calorie ice cream, the Myprotein range has 3 x more protein, 70% less sugar, and less fat and carbs.
We launch in Iceland today, before expanding to other major U.K. grocers and internationally later this year. In September, we are also launching a range of protein rich ice cream bars as healthier alternatives to the Mars-style products.’
So we could be seeing Ice cream in one or more of the big chains, the factory must be on overtime getting stock prepared for this launch and when it does that will be big news in the grocery world i am sure.
I hope i have read it correctly..
GL