RE: MM LinkedIn post27 Jun 2023 11:32
THG and Iceland Jointly developed the products according to the press release, Iceland manufacture and distribute in their territories.
MM has posted before about expansion outside of those territories being in THG’s remit.
The deal is more than just the name being put someone else’s product, who knows what that means financially but THG have control over who can manufacture the products and where they are sold, not Iceland as far as i can make out, they have a 5 year exclusive as we know.
From the launch press release,
Myprotein, the world’s largest online sports nutrition brand, has signed a landmark licensing agreement with Iceland Foods which will see a new range of Myprotein frozen prepared meals and desserts stocked in 1,000+ Iceland stores from early 2023. The five-year partnership covers Iceland stores in the UK, international franchises and online, and marks the first time Myprotein has agreed to license out the brand.
The partnership will see Myprotein and Iceland jointly develop a new Myprotein product range, including fully prepared meals, pizzas, wraps, ingredients, desserts & ice cream. All high in protein and nutritionally balanced.