Why i love the three year fix16 Nov 2021 06:27
I’m a big fan - The product was launched in April 2019
• Nine months to 31st Jan 2020 – 320k sold (65% of direct new business)
• Twelve months to 31st Jan 21 – 610k sold (63% of direct new business). 38% of total sales
• Six month to 31st July 21 – 374k sold (58% of direct new business) 45% of total sales.
The first policies end in April 22. Based on 1.3m active policies with nine months until first maturity total sales will be 1.8m that’s phenomenal. Consider also
- The direct new business % is declining from 65% to 58% but that’s expected as Saga are fishing in an ever diminishing pot.
- The key metric is total sales so 45% of all sales are fixed three year products. That is amazing to add to 1.3m already locked in.
- What happens when the 1.8m policies begin to mature? They are all good customers, no claims, so probably a small discount for loyalty. Will they leave? Of course they won’t they will stay in droves.
- The product in my opinion beautifully sidesteps the new FCA rules re annual premiums not being price walked. It seems quite niche and no others have followed suit.
We had a long debate about claims price inflation my view was in the current environment of declining premiums – Saga was gaining more from the fix than it was losing from increased claims price.
To be fair claims inflation is a risk and is included in the accounting policies
“Premiums are allocated to each of the three years based on the expected relative claims costs each year. Deferred revenue is unearned premium”
“As at 31st July 2021 £9.6m (H1 2020 £7.6m) of income had been deferred in relation to three year fixed price products £3.4m of which related to income written in the six months to 31st July 2021”.
The metrics on the unearned premium will be adjusted for underwriting and claims inflation but does really insulate the company.
In summary booming cruise bookings, stellar insurance with locked in and loyal customers bodes really well and I’m holding for much better and happier times.