RE: DISH:-31 Dec 2018 17:07
The Q4 strategy according to the 7th September RNS was:
"Highlights:
· Launches today with a select number of restaurants in Bath
· Targets 70 independent restaurants in Bath and Bristol in the fourth quarter of 2018
· Migration of Table Pouncer to BigDish platform
o 126,122 diners seated via Table Pouncer in 2017
o Table Pouncer was acquired by BigDish on August 2nd 2018
· Fourth quarter sets the stage for aggressive rollout across the UK in 2019, targeting up to 6,000 restaurants.
A select number of restaurants in Bath were chosen for the beta launch of BigDish in the UK. The beta stage will be for an initial one month period. The goals of this first month are to ensure that the technology and booking process operates seamlessly, to test various marketing channels with a view to understanding the economics to achieve scale, and to gain insights into customer data via the BigDish proprietary business intelligence platform.
At the end of this one month period, BigDish will seek to increase the number of restaurants in Bath and expand to neighbouring Bristol. The goal for the fourth quarter in Bath and Bristol is to grow to 70, predominantly independent, restaurants. The Company will target larger restaurant chains at a latter date. The Company has hired a territory manager who will seek to grow the business in south west England.
During October, the Bournemouth restaurants currently on TablePouncer will be migrated to the BigDish platform. In 2017, TablePouncer received 45,117 bookings in Bournemouth and seated 126,122 diners, a market leading position and an increase on the previous year."
However the beta phase on the Big Dish platform in Bath in still ongoing now even though that was only meant to take one month. An additional 70 restaurants have been added but they are still on Table Pouncer and have not as yet been migrated over to Big Dish. These 70 restaurants were going to be in Bristol and Bath but they are now in London with a few in each of Bristol, Brighton and Southampton. That doesn't really worry me as London is a great place to start anyway. And the Bournemouth restaurants are all still on Table Pouncer as well.
The September update then continued:
"Based on reaching the fourth quarter objectives in the UK, the Company then plans to embark on an aggressive roll out across the UK, targeting up to 6,000 restaurants."
So the question is as they haven't yet migrated anything from Table Pouncer to Big Dish is this going to delay the "aggressive roll out across the UK". If so the shareprice will stay in the doldrums until they get this sorted.