RE: Daily additions28 Jan 2020 10:08
And while I'm at it, since I'm not worried about what I post having reduced my holding, I always wondered where the 3 level discounts came from. I now see that is the way the discount card companies operate - Tastecard, Gourmet Society, Table Now. They all do the 25%, 50% and 2 for 1. They also don't offer discounts on Friday, Saturdays, December or any other busy time - ie Bank Holidays, Valentines, etc.
This is not the way Yield Management operates. If you look at Eatigo and Discoeats they offer the full levels of discounts - 10%, 15%, 20%, 25%, 30%, 35%, 40% and 50% but do not offer 2 for 1 deals. They offer discounts 7 days a week, 365 days a year subject to opening hours because the restaurants are quite happy to offer seats at the busier times provided the level of discount is reduced - and also as the restaurants can set the level of discount themselves within the given parameters.
Big Dish do not know which model they are operating. They seem to have the worst of both at the moment - they do not have the card membership cash and they cannot get all the extra weekend bookings as a lot of their restaurants just say "No seats available" Fridays and Saturdays as they haven't got the reduced discounts to offer.
I think that the telesales team are doing a great job so far considering they have to sign restaurants to a platform that makes the restaurant pay the booking fee and not the customer but also insists on the same restaurants giving whopping big discounts. There isn't any great incentive to attract the restaurant the way Big Dish operates.