Happy Day24 Jan 2023 17:28
Iāve been buying SAGA for 3 years based on my research as a recovery play.
If you bought 3 months ago Congratulations!
Youāve doubled your money.
SAGA is now my largest holding and Iām still under water but profits are in sight.
This management team are turning this business around. Itās taking longer than I thought but weāve had some extreme unforeseen circumstances.
A Pandemic , Ukraine War and raging inflation creating a cost of living crisis.
As I mentioned on a previous post we purchased Health Insurance and Travel Insurance from SAGA and their products are the best we could find.
Check it out.
Motor Insurance is still a dog fight but they are maintaining a strict pricing policy and margins arenāt falling as much as Direct Line.
Travel is rebounding across the board.
IAG , EASY, TUI, ROLLS etc are all on the up and I believe this will continue.
Cruiseās are selling out at Regent , Seaborne, Silversea and itās largely āGrey Topsā myself included and SAGA have a data base of 10,000,000 over 50ās
The SAGA magazine is very informative and the reader base is rising. As a shareholder subscribe.
The new Online initiative just launched could become a huge business in its own right. Remember Facebook started on a University campus and was aimed at students.
SAGA ās is aimed at over 50ās and they already have the 10,000,000 database.
I could go on as I get genuinely excited at the potential this business has.
However itās all about Execution,Cash Generation, paying down the debt and continuing to be innovative.
The hard work of the last three years is slowly coming to fruition.
Best Wishes to all.