Member Info for 2phevs

Yeah it's a follow up to the podcast she did the other day you can see her determination and tenacity

Found this from earlier this year by becoming a member of IBC must what Mirriad is doing for Amazon as mentioned in the Allenby note

Lone thinks that streaming companies “are leaning into new ad experiences such as shoppable video and non-intrusive ad formats. Shoppable experiences increase customer engagement, and create net-new revenue streams for the streaming company. Non-intrusive ads placed on overlays, squeezebacks, or other in-content real estate create new ad units and maintain continuity of viewing for the consumer. Virtual product placement is another advancement in non-disruptive ad experiences, also creating a net-new revenue opportunity.”

Here's the AMZN profile of the commentor

https://www.linkedin.com/in/stephlone?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

You have to become a member to read the article LOTM it was from IBC 365 let me know if you want the registration link to the article

If some of the new ad insertion companies or some of the big game/sports in-game ad companies (both have had lots of US PE Funding recently) wanted to get into CTV quickly Mirriads integrations would be very tempting IMO LOTM but if MTH and the rest of the team can't sell these amazing results from Mirriads new measurement capabilities then they can't give away water to desert inhabitants

The historical brand and content providers integrations have got to worth a few mill let alone the patents LOTM

Any SB reactions today LOTM seeing as his reply said he was back today?

Unfortunately I'm empty LOTM but at least I don't have to sell any

Some shares maybe owned by companies?? LOTM

Maybe LTH's crystalising end of year losses 500k could be a £150k loss for some LTH's to use for tax mitigation who knows still no TR1s anywhere LOTM

This is the headline of the patent I posted this morning

Processing and apparatus for advertising component placement utilizing an online catalog

This is the number

US9294822B2

United States

If you put the number in Google search should open up for you the catalogue pictures are pages 8-12

Found references to online video catalogue that relates to online computers gaming etc in one of Mirriads patents LOTM look at pages 8-12 on the Google patent link

https://patents.google.com/patent/US9294822B2/en

Post from DR LOTM he's really reacting with some senior guys at Adobe current this can be used for any trolls that come here after news hots to say this can all be done by gen AI like that TBTT said they could easily do it themselves yeah right

https://www.linkedin.com/posts/dannyratcliff_ai-3d-cgi-activity-7275474035533066240-H_h7?utm_source=share&utm_medium=member_android

This is probably j7st one of many new followers that have connected with MTH very recently

Snr Manager Spirits Field Marketing LVMH

I won't bother posting the profile you know how to check it LOTM

Definitely something strange going on LOTM seems this new promotion of VPP has just popped up yesterday along the lines of motion beauty and Shopify this launches 6 AI articles 1 about Dentsu new platform and 1 about VPP the other 4 are about AI Generated content

https://aimodelagency.com/the-rise-of-stylish-virtual-fashion-influencers/

There was definitely no mention of MTH in the original article so looks like MTH wants some recognition for what might be happening she was heavily involved in that inclusion dinner at Cannes that had the Dentsu executive their who posted about SB and MTH "friends" afterwards SB officially back tomorrow so never know might get a response to my email about Shopify your probably more likely to if you've sent in a request LOTM

BTW LOTM total surprise

This from Dentsu last month sort of envisages what can be done they are a Shopify plus pro partner too

Connected TV: Streaming services like Roku integrating with Walmart Connect that enables brands to serve shoppable ads during TV shows and movies.

Dynamic Display Ads: These ads use real-time data to tailor product recommendations and pricing to individual users, increasing the likelihood of conversions. By leveraging advanced targeting and personalization techniques, brands can deliver highly relevant and engaging ad experiences

Virtual Experiences: Immersive virtual worlds like Roblox offer opportunities for brands to create shoppable experiences within games and virtual environments. By immersing customers in a branded experience, brands can foster deeper connections and drive brand loyalty.

Dentsu just announced this 3 days ago would be great if Mirriads connection with the Global Counsel of Dentsu a few months ago is tied into this launch

https://www.dentsu.com/news-releases/dentsu-influence

Mind blowing what you could put together here imagine if all streaming platforms had a preferred VPP brands chosen and administered by household users for each user to get totally ad breaks free content then the streaming Shopify store page comes up at the end of the content with the brands shown with an option to order!!!!

That would be truly shoppable totally measurable advertising with total brand safety because it was chosen by the consumer and with Shopify MSFT Azure Business 365 it catalogues every product by tax regime worldwide for global brands to reach global consumers anywhere with global streaming platforms (which seams the US Streamers want to go) with Mirriad being the link between the brand and streamer Shopify storefront to get catalogue products contextually and passively inserted into content

Amazing how so many global brands use Shopify LOTM

Including Mirriads publicly announced brand partners P&G PepsiCo L'Oréal and many more on the showreels

https://www.heycarson.com/blog/who-uses-shopify-biggest-companies-on-the-platform/

Mmmmm in more ways than one

Here's a post about shoppable ads from Roku recently

https://www.linkedin.com/posts/peterryanhamilton_a-couple-of-my-favorite-excerpts-the-activity-7265485006876078080-y8Gi?utm_source=share&utm_medium=member_android

LOTM can you open this SB post from a month ago it looks like it mentions shoppable ads

https://www.linkedin.com/posts/stephan-beringer_virtualproductplacement-futureofadvertising-activity-7257768727977377792-jgWE

Could also be something to do with this I have posted about Mirriad and Roku in the recent past LOTM and have proof of a close relationship

On the other hand, platforms such as Roku are already armed with user data and payment information and are leveraging this to further reduce purchasing friction. Roku announced a first-of-its-kind partnership with Shopify, that it can enable viewers to buy products directly from their TVs with the simple click of a button, integrating Roku Pay for a smooth transaction and immediate return to their streams

https://www.streamingmedia.com/Articles/Post/Blog/The-(R)evolution-Will-Be-Streamed-Shoppable-TV-in-Our-Living-Rooms-162764.aspx

Shopify are big MSFT Azure users

https://learn.microsoft.com/en-us/azure/data-factory/connector-shopify?tabs=data-factory

if you look back at the MSFT Mirriad RNS from last year LOTM it states this LOTM

The Company's new Application Programming Interface (API) is a first release within the collaboration with Microsoft. The resulting interoperability with Mirriad's Fusion technology, which enables dynamic insertions by media partners, is able to support high volumes of real-time data exchange.

In practical terms, this enhanced connectivity between media partners and the wider adtech ecosystem is designed to increase the potential scale of the programmatic advertising opportunity.

Mirriad integrates Microsoft Azure API Management to drive this new functionality and support Mirriad's ability to further integrate with complementary Azure services, quickly and securely building new scalable solutions.

Mirriad will also work with Microsoft on technical briefings and closely align on product roadmaps to exploit the opportunities of the collaboration.

Now if all of Shopify customers could seamlessly programmaticly bid on and once winning integrate their products and offer on say Roku's home screen the images and offers with Roku Pays integration with Shopify earlier this year to make the transaction happen it fits with the metadata part of the Mirriad MSFT RNS that actually makes sense to me as well

Wish I had of stayed in ondo for a few more weeks LOTM could of ended up with over 30 mill here we could of clubbed together to try and get over the 5% mark cest la vie