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"Groundbreaking" ties in with Mirriads end of year "Groundbreaking Campaignsss" post also seems it's going to be a bit more than just the basic programmatic bidding aspect it's going to be dynamic delivery addressable targeting and real-time measurement.... that's what the brands want LOTM

In this paragraph from this webpage

Unique Point of Difference:

What sets Mirriad apart is our ability to unlock new real estate within premium video, placing brands directly into content rather than competing within cluttered ad breaks. Our groundbreaking programmatic VPP is on the horizon and will leverage dynamic ad delivery, addressable targeting, and real-time reporting. Mirriad delivers tailored, high-performing campaigns that drive measurable results, including up to a 35% increase in actual purchase (Kantar).

https://aimmgrowthfronts.com/dotm-submissions/mirriad/

Agreed LOTM but if they can raise £23 mill series A for a few manual inserts in TikTok short videos then why on earth is Mirriad at £1.5 mill mcap with £4.6 mill in the bank with no debt whatsoever!!!! unbelievable anyway let's see what comes from MTH at CES LA next week and hopefully some programmatic news

What do you think about the Rembrand news LOTM I've sent it to SB NH and ii's pointing out the influencer sector

If you read the webpage it states "programmatic on the horizon" not sure when the page was updated because it was the 1st time I'd checked on it since September but there's a few of Mirriad recent partners on the programmatic tab Canela TSR latv italk 88 and others so I would imagine they are screaming for Mirriads programmatic capabilites even it's just the automated bidding for brands part

So like the recent Canela job

Canela send the content to Mirriad who then AI scan it for VPP opportunities and send frames for programmatic bidding

Rembrand only been going 2 years who just do manual VPP (and not particularly good quality IMO) in TikTok influencer posts so not infringing on Mirriads patents this funding must value the company at $100 mill+ !!!!!!! Come on Stephan step up the influencer (like it says Mirriad is involved in this sector) targeting and bring some shareholder value for goodness sake

https://www.axios.com/pro/media-deals/2025/01/02/rembrand-virtual-product-placement

Q is part of PepsiCo LOTM not sure if I've seen Citi Bank before and there's loads more that they haven't put on there

Internal promotion today

Campaign Delivery Manager at scale scale scale TPN policies KPIs for measurable results ensuring seamless delivery

https://www.linkedin.com/posts/harshada-sehgal-05246184_im-happy-to-share-that-im-starting-a-new-activity-7280207059994705920-ZzPh?utm_source=share&utm_medium=member_android

Looks like the Media Kit from the growthfronts webpage has been updated LOTM case studies shows the iSpot campaign was with Walmart

If you read the measurement paragraph on the webpage it states one campaign of $500k and one of $300k

Interestingly it states at the bottom of the webpage that Mirriads sponsors for growthfronts are Publicis GM OMG and AARP

https://aimmgrowthfronts.com/dotm-submissions/mirriad/

Hmmm this from Shopifys President and reposted BT their Global Brand Partnerships exec

"We live streamed the entire to fans worldwide and enabled pre orders for his new album and clothing line to go live while the show was happening and it was all powered by Shopify Technology"

Sounds very much like parts of the Charlotte Muzzi article you found LOTM if they are streaming they'll have to use Mirriad to insert products into the stream especially if it's linked to a catalogue as per the 8-12 slides of the patent I posted the other day

Here's the post and video you need to go on Harleys post LOTM

https://www.linkedin.com/posts/jessicafwilliams_in-june-shopify-powered-aap-rockys-first-ever-activity-7237909726397657089-biU5?utm_source=share&utm_medium=member_android

Yeah LOTM mentioned uniqfeed to SB in March with the Sports recommendation to him but he explained about the serious hardware they have to install at every venue to make their virtual advertising work funnyly the CEO and CFO started following me in August maybe a sports collaboration underway and SB said he knew Roger personally back in March

I tracked around 30+ culled at Mirriad since June with only 3 new jobs including one last week I reckon it's more like 20+ in India 10 in NYC AND 20+ in UK at year end so some serious cost cutting gone on with London office gone and audit cost more than halved seems the UK GM Latif Mirza has taken over the reins in India

Happy New Year to you too

WBD Bookie the other day Peroni and Pernods Malibu Rum and Beefeater Gin very subtly inserted got to be VPP can't find any pubilicly announced brand tie ups for this show so as long as contextual scenes identified VPP utilised by three known Mirriad partners

Pictures 1,8&9

https://productplacementblog.com/?s=Bookie

Won't hear much from MTH until CES she's a pamel judge on Miss America teens in Orlando 31st Dec to 5th Jan LOTM

https://www.instagram.com/p/DEGXdIIuv9L/?img_index=2

If SB sees it he just needs to send me a take down request LOTM all the best I'm in the kitchen a lot for the next few days

On further research of the demo it extends to include deshaw.com

contoso-demo-35d80b4bc6f3eac902aossoap.axcloud.dynamics.com. 172.166.203.112 ... access-test.deshaw.com. 172.169.6.147, apim-chrysalis-uat-centralus-001

As of September 1, 2024, the D. E. Shaw group had more than $60 billion in investment and committed capital. Our investment activities fall into two broad categories:

https://www.deshaw.com/what-we-do

Hopefully a rocketing new year LOTM

Perhaps there has been some actual GROUNDBREAKING campaignsssss going on that we are not aware of here's a break down of the abbreviations us in the MSFT Contoso Demo info

When to use OLAP vs. OLTP. Online analytical processing (OLAP) and online transaction processing (OLTP) are two different data processing systems designed for different purposes. OLAP is optimized for complex data analysis and reporting, while OLTP is optimized for transactional processing and real-time updates.

Data warehouse (DW)

A centralized repository that stores, organizes, and manages large amounts of data from various sources. DW provides the infrastructure for BI's analytical tasks, offering efficient querying and reporting capabilities.

Business intelligence (BI)

Analyzes and visualizes data. BI involves the collection, methodology, and analysis of data.

Seems like Mirriad have done a large metadata MSFT Azure Contoso Demostration 5 days ago

5 days ago — d04-customer-mirriad-apim.data.azure-api.net. 172.166.201.27, portalservices.msmsoftware.com. 172.166.202.101, contoso-demo-35d80b4bc6f3eac902aossoap.axcloud

The Contoso BI Demo dataset is used to demonstrate DW/BI functionalities across the entire Microsoft Office product family. This dataset includes C-level, sales/marketing, IT, and common finance scenarios for the retail industry and support map integration. In addition, this dataset offers large volumes of transactions from OLTP and well-structured aggregations from OLAP, along with reference and dimension data. volumes of transactions from OLTP and well-structured aggregations from OLAP, along with reference and dimension data.

Merry Xmas LOTM and Happy New Year CES LA 7-9 Jan seems like MTH going

Seems like they still need Mirriad even against open AI Sora and Adobe Firefly

The morning began with Stevens Jacquot , Innovation Lab Showroom Manager for the TF1 Group, who introduced our Iscomians to the main tools used for visual production, highlighting technologies such as AI-assisted image creation such as:

Open AI Sora , which allows you to decrypt faces in real time on a given video

Adobe Firefly , which allows you to generate a video from images and text prompts

Mirriad , which allows the insertion and modification of advertising placements directly in videos, in a fluid and contextual manner, without requiring additional filming

Beink Creator , a drawing tool that allows the finalization of a visual element from human inputs

This was released 3 days ago

https://www.iscom.fr/actualite-paris/au-coeur-des-locaux-parisiens-de-tf1-avec-liscom

Mirriad post

https://www.linkedin.com/posts/mirriad_as-we-wrap-up-an-exceptional-year-of-groundbreaking-activity-7276963938590736384-Oili?utm_source=share&utm_medium=member_android

Is your lucky number 13 LOTM???