Member Info for 2phevs

BENlabs in talks with 2 other US Majors and 2 large Agencies for campaigns and programmatic on the cusp all in TU also it came out yesterday via a video showing a WBD exec talking about General Motors launched VPP campaign with Warner Bros. Discovery MAX etc Aklee

Recently announced in TU partnership with Bill Gates owned B

Always found Halifax good and direct contact with internal brokers very professional Bond investments Fidelity not so good though

Your money come in LOTM??

And P&G with measurement pixel built into the frame then this type of story telling VPP will sell like like hot pancakes as it seamlessly fits into the content LOTM

https://www.linkedin.com/posts/activity-7285408728701362178-7slC?utm_source=share&utm_medium=member_android

Looks like Mirriads work with storytelling now if this is Mirriad and

James Rooke at the Future TV Advertising Global London last month LOTM hinting at Universal Ads the way he's explained the current marketplace makes Comcasts solution inevitable and it'll need VPP as one of the formats

20 mins long well worth listening to LOTM

https://youtu.be/5EJBC2Dq9sU?si=9mqlkjYafpK_K8FK

Bill Gates owned BENlabs post about unmatched scalability partnership with Mirriad

https://www.linkedin.com/posts/benlabs_brandintegration-innovation-digitaladvertising-activity-7285327268984365056-C-d8?utm_source=share&utm_medium=member_android

Watch 18/44 LOTM at 17 mins snr exec C4

This (from the Future of TV Advertising Global London last month) explains how the US elections last qtr effected the US Ad market so bad (some kind of anomaly as such LOTM) no wonder the qtr was so bad it also mentions smaller brands like Universal Ads LOTM

https://www.linkedin.com/posts/andy-plesser_tvadvertising-ctv-streamingvideo-activity-7283130248915763204-wP7g?utm_source=share&utm_medium=member_android

Thank goodness that's out the way and it reflects the confident part of the TU

Couple of bits of info

New Mirriad partner Autumn 24 InsightTV new job mentioning VPP so must be active now

https://www.linkedin.com/jobs/view/4122325977

KM reacting with Universal Ads

https://www.linkedin.com/posts/mikefisher740_over-the-summer-i-joined-comcast-to-help-ugcPost-7285001565826908161-HJjB?utm_source=share&utm_medium=member_android

MTH CES2025 post

https://www.linkedin.com/posts/mthernandez_ces2025-innovation-virtualproductplacement-activity-7285065420791795713-KinD?utm_source=share&utm_medium=member_android

10 % of US market powered by Shopify

If you've got CNBC LOTM might be worth watching CEO from Shopify about to come on something about a TikToker shaping they're business so could be relevant with BENlabs being in the influencer sector

Very frustrating LOTM like the BENlabs I posted weeks before the announcement

Yeah LOTM BMW and Ulta Beauty execs the latest reactions on Mirriads BENlabs post the other day I'd love to see SB'S list

I know LOTM but if it's announced loosely at a very public event it's not exactly been kept quiet in the industry

I have seen a wayfair connection in the last few months with MTH and Kerv connection with KM past couple of days and obviously shoppable with Shopify so could be linked to that article LOTM we need some bloomin disclosure though

Well Well an ad exec with no linkedin account wow LOTM tried every connotation

Yeah will do LOTM also sent disclosure request to Osborne Clarke cc ii's SB NH

In 2025 regarding these new add formats and clearly didn't want to expand it also shows one of Mirriads competitors who is basically taken down because she doesn't currently do business with the main panel whereas Mirriad does and is integrated with Harmonic but not done any business yet so no wonder Mirriad moved on from then

But defo LOTM mentions the WBD US launch of VPP with General Motors