Member Info for 2phevs

Well timed again today Flightman

Looks like the cozy transfer has been negotiated can't be much left

Forwarded this on to MTH LOTM more global content makers moving into Latino audiences Banijay and Endemol Mirriad worked with both of these companies

https://www.linkedin.com/posts/banijay_newsflash-endemolshineboomdog-afabrica-activity-7287529894987616259-XeqH?utm_source=share&utm_medium=member_android

Cozy transfer of ownership completed?? Or some unofficial insider had its hands slapped??

13.13 was when it kicked off yesterday that's what made me think it was you at first LOTM

Got it LOTM

Haven't tried that one are you trying to tease them personally I'm not bothered about testing the market at these levels LOTM

It looks like there's also a careful buyer in the background as well LOTM let's see if there's a shift of ownership going on here or a short term trader moving at least we've done some massive research here LOTM

Yep LOTM he revealed that Roku are fully integrated with Mirriad and they are part of the Universal Ads collaboration did you see my earlier post here about GMs MediaONE project?

They try anything bobat great thing going on here is someone has and is taking out all weak holders before news drops so the SP won't be held back by sellers as they'll all be gone all the way to last placing where a few sell orders maybe from last placing retail subscribers but that wasn't a big take up anyway

The Contoso Demostration also included Chrysalis (Investments??) LOTM

Remember this post by me on Xmas day LOTM seems D E Shaw were the top performing hedge fund last year $11+ billion in gains in 2024 so lots of money to spend

Here's my posts regarding them mmmm

Seems like Mirriad have done a large metadata MSFT Azure Contoso Demostration 5 days ago

5 days ago — d04-customer-mirriad-apim.data.azure-api.net. 172.166.201.27, portalservices.msmsoftware.com. 172.166.202.101, contoso-demo-35d80b4bc6f3eac902aossoap.axcloud

The Contoso BI Demo dataset is used to demonstrate DW/BI functionalities across the entire Microsoft Office product family. This dataset includes C-level, sales/marketing, IT, and common finance scenarios for the retail industry and support map integration. In addition, this dataset offers large volumes of transactions from OLTP and well-structured aggregations from OLAP, along with reference and dimension data. volumes of transactions from OLTP and well-structured aggregations from OLAP, along with reference and dimension data.

On further research of the demo it extends to include deshaw.com

contoso-demo-35d80b4bc6f3eac902aossoap.axcloud.dynamics.com. 172.166.203.112 ... access-test.deshaw.com. 172.169.6.147, apim-chrysalis-uat-centralus-001

As of September 1, 2024, the D. E. Shaw group had more than $60 billion in investment and committed capital. Our investment activities fall into two broad categories:

https://www.deshaw.com/what-we-do

Hopefully a rocketing new year LOTM

Here's D E Shaw performance last year against peers

https://www.linkedin.com/posts/nishantkumar07_lch-a-fund-of-hedge-funds-started-in-1969-activity-7287024561764597762-1GbA?utm_source=share&utm_medium=member_android

They've got to announce something it's just to bloomin obvious bobat

Trying to get some before the 10.50-11.00 mid morning auction be interesting to se if it goes NT during it leading to a delayed UT Flightman

Yeah the idiots sold a load of shares yesterday without actually having them bobat123 their going to be in real trouble if the Yanks kick in at around 1pm buying 20+ mill like the did yesterday

If the (official IMO there's an unofficial one in the US we'll see this afternoon) insiders want to buy Flightman it's going to take a few days to put all the news that's been kept underwraps over the past few months together imo

Here we go LOTM Shenan Reed CMO General Motors yes the one at Mirriads inaugural Inclusion dinner at Cannes has posted about her 1st year at GM

Here's one extract

One of the highlights of this last year has been working with my amazing team in Detroit (remember MTH'S post from GMs Detroit presentation a few months ago) and across the globe to build MediaONE (never heard that one before). This growing community of media talent-both within GM and our incredible partners (Mirriads one now)-is designed to be a powerhouse of innovation and collaboration. It's a testament of what's possible when creativity and strategy come together in service of a shared vision.

Sounds like Mirriads locked into this MediaONE project LOTM

Here's the post look at all the comments and who's making them

https://www.linkedin.com/posts/shenanreed_iworkforgm-generalmotors-mediaone-activity-7287951381418700801-g53m?utm_source=share&utm_medium=member_android

Is the worm finally turning.... if this suggested WSJ article drops then Mirriads unique tagging of the brand/product insert full funnel measurement capabilities will go top of the list because it proves to the advertiser that it's shown where it should be shown and they can see what store/website visits and actual purchases it caused.

So this rumour was all over CES and interest in Mirriad has really picked in Mirriad and VPP since coincidence???

I say neither, and the market is agreeing with me. At CES, some pretty powerful and scaled-up streaming networks with names you’ve heard of told TSM, “It’s pretty much all PMP after direct-sold,” meaning they are monitoring and managing their inventory on a buyer-specific basis even with programmatic demand partners. And this is a good thing because what we can’t allow is to have this scarce and precious resource, high-quality streaming CTV inventory, to get mugged by the digital scoundrels who could care less about a brand’s durable performance over time and instead throw sand in your face with moronic KPIs like viewability and CTR for a medium that has virtually 100% of the former and 0% of the latter. Insert facepalm emoji here.

https://thestreamingwars.tv/the-streaming-madman/a-cold-wind-blowing/

Nice spot LOTM Canela ramping up too would be a great announcement to state that th "strong pipeline" Stephan mentioned in the TU is actually finally being converted

Really gaining traction VPP

Perhaps most intriguingly, AI-powered virtual product placement is gaining traction, allowing brands to digitally insert products into entertainment content after filming is complete. This technology offers unprecedented flexibility but also raises questions about authenticity and viewer experience.

The State of AI and Entertainment

https://www.linkedin.com/pulse/state-ai-entertainment-getcoai-gpbkc?utm_source=share&utm_medium=member_android&utm_campaign=share_via

Will be fun to see the MM'S scrabbling to cover sells without stock today when they settle tomorrow but watch when US kicks off again at 1pm