RE: Mirriad & Cheetos in Ghostbusters Frozen21 Jan 2025 09:44
Well BENlabs CEO got involved in today's article it's only been the GM before Flightman here's what he said he mentions..... strategic "relating to the identification of long-term or overall aims and interests and the means of achieving them"
That’s why influencer and product placement company BENlabs (Branded Entertainment Network) is strategically positioning itself in this space specifically, rather than presenting itself as an AI company like many of its competitors. Instead, BENlabs wants to focus on three core products: influencer marketing, product placement, and optimization tools — which makes sense, given the company formed in 2016 through acquisitions that combined influencer agency Plaid Social Labs and product placement agency Norm Marshall & Associates.
“What we’re excited about is that we think [virtual product placements for brands] can essentially create … a dynamic of one plus one equals three,” said CEO Ted Sheffield. “The reality is that 10 years ago traditional TV content and YouTube maybe felt like they were in completely different universes, and those things are coming together. … Obviously people consume content across different mediums, so if you’re trying to reach that audience [across] product placement and influencer marketing it makes a lot of sense.”