Member Info for 2phevs

I noticed Rembrand was also quoted as doing stuff on LinkedIn as well as other social maybe with Mirriads MSFT collaboration they're doing banner inserts on LinkedIn the poster has nearly 500k followers on LinkedIn which is a lot he's a prolific poster of good moral B2B messages in a OOH format recently there are a total of 5 different Mirriad employee likes out of a total of 10

Can't just be they all suddenly found him and the sign looks very like Mirriads type of work I saw this for the 1st time on another post by him the other day where PM a another Mirriad employee reacted to it...didn't post just thought they liked the message I'm going to look over his account at it's history and check out the OOH personalised inserts nice find LOTM and well spotted on the name at the bottom

EX BOD BTW

Thing about those last couple of Canela jobs mentioning Mirriad LOTM is this imo... if you look in Canela's media kit on growthfronts they do other ad formats but yet they only mention sending content to YouTube Mirriad and VOD Distribution (probably amazon apple and other sellers of video on demand) so my logic says Mirriad is high on the pecking order LOTM

Seems all that have gone over the past few months have left on good terms with LM PM SD and others all liking and stating good employees with thank you replies so all good....also been checking on Glassdoor reviews only 2 in the last 12 months both positive

3 more gone LOTM all to do with software testing and automation ....hopefully Mirriad finally finished all the hard software API testing etc etc let me know if you want a link to them

Canela Media going for it that's the second of these jobs in so many months mentioning "Distribute content to YouTube, Mirriad, VOD Distribution Partners"

Check out this job at Canela Media: https://www.linkedin.com/jobs/view/4117852481

It's BENlabs partnership LOTM

Sorry LOTM it was JF"s post from 3 days ago and if you select the green and white clapping hands on the reactions to her post that's the celebrates one you'll see James Rooke in there

About Universal Ads LOTM very informative mentions Mirriads message over the last year "net new" and why all these companies have come together....it seems to simplify things and take chunks of ad dollars back from Meta Google and Amazon

I think the best speaker was James Rooke president of Comcast Advertising I'm not going to post his profile but if you go on 1 of Mirriads current BOD JF linkedin profile and look who celebrates her post (only 6 did that) you'll see he's 1 of the 6 coincidence....not Universal Ads here we come

Here's the link you need to select the entertainment one at the top of the page LOTM

https://www.ces.tech/videos/2025/january/tv-s-new-easy-button-simplifying-for-the-next-era-in-media/

Here's a 36 minute panel discussion about

News of BENlabs and Mirriad being picked in media market just re read the release and didn't notice what the GM of BENlabs stated about todays viewers"wherever the are"

These global streamers are spreading to every corner of the planet

https://ow.ly/oSRM50UBLyJ

Seems like Mirriad have the head start on that front with BENlabs opting to partner with Mirriad LOTM other competitors don't have that actual PP relationship and all the smoothing over the production studios that BENlabs has 40 years of experience doing...the other thing is it works both ways like if a European production company that airs shows through Netflix or Amazon and others has a popular German or UK brand that it wants to swap for a different whisky brand in the US airing BENlabs has a UK office that could liase with Pernod Ricard say and the production studio and Mirriad could VPP the different brand (but same global beverage company importantly under the same PP agreement) for the US or LATAM airing

Here's a scenario/thesis for maximum use of what was mentioned in the BENlabs Reach LSEG announcement yesterday

So BENlabs work with producers writers showrunners legals for months with Global Steaming Companies on actual product placement in the US version with global brands US version....Mirriad then change the global brands with VPP to suit another continents version of that brand...like P&G's Tide in the US being converted by seamless automation into P&G's Ariel in Europe in the same TV show at exactly the same time shown by the global streamer would save a fortune in logistics and organisation and massive reshoots using different Continents brands

Here's the wording from yesterday's announcement LOTM makes pure logical sense to me and the production studios would be more than happy to not have to deal with the shoot issues

Flexibility: BENlabs' on-set expertise combined with Mirriad's virtual integrations creates seamless opportunities for brands to scale globally

- Integrated Campaigns: The dual-pathway solution strengthens campaign impact by combining traditional and virtual placements for maximum effectiveness.

What do you reckon LOTM

Think Mirriad about to get a high level exec in the US this person has been reacting with most of Mirriad posts last few months

Hopefully someone with a serious programmatic background to coincide with launch of what was mentioned in yesterday's TU LOTM

check them out LOTM done some high level placements in this sector

https://www.linkedin.com/in/jenniferdecastro1?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

MTH liked a post from Dentsu's Carat presentation with senior Dentsu staff there probably a meeting going on there could be Dentsu that are 1 of the 2 global agencies that deeper relationship this year mentioned in the TU yesterday especially as they're client Pernod Ricard worked with Mirriad and BENlabs last year

Trend 1: Video Products Lead New Wave of Curated Direct Deals

Virtual product placement in editorial video content, pioneered by companies like Mirriad and Ryff, has shown promising results with brand recall rates 25% higher than traditional pre-roll ads

https://www.admonsters.com/2025s-top-5-media-publisher-trends-the-new-era-of-product-minded-publishers/

So yep LOTM looking much better for 2025 maybe more news after you've finished buying what you can

Here's the wait for it.........linkedin in post about BENlabs

https://www.linkedin.com/posts/mirriad_adtech-innovation-digitaladvertising-activity-7282427481704316929-lhxc?utm_source=share&utm_medium=member_android

Thinking about it a single measurement across actual and virtual product placement with a comprehensive view of performance and ROI across multiple platforms is pretty impressive and the fact that Bill Gates owned 40 year old with 40 years of experience with producers showrunners etc..nearly $100mill yearly revenue actual product placement company decided to partner with Mirriad is good news imo

Here's the official prnewswire of today's announcement

Our collaboration with Mirriad represents an exciting step forward in BENlabs’ mission to redefine how brands connect with audiences through entertainment. By combining BENlabs’ expertise in strategic integrations with Mirriad’s virtual product placement technology, we’re poised to deliver even more seamless, impactful brand moments that resonate with today’s viewers – wherever they are” said Erin Schmidt, GM for Product Placement at BENlabs.

https://www.einnews.com/pr_news/774668081/mirriad-benlabs-forge-first-ever-dual-pathway-in-content-ad-solution-merging-virtual-traditional-product-placement

ISpot video with Roku new formats with iSpot measurement "COMING SOON" click on 1.10 left to view LOTM

https://www.linkedin.com/posts/ispottv_whats-next-for-ctv-advertising-roku-and-activity-7282410681646071809-EZf5?utm_source=share&utm_medium=member_android

I wouldn't call Tencent and Alibaba obscure media Santa unfortunately Mirriad went all in on them between 2019-2022 finally exiting in 2023

Also their 2 main programmatic partners are SpringServe/Magnite and MSFT's Xander both fully integrated SSP partners of Mirriad