Member Info for 2phevs

Did you look at Canelas growth fronts media kit for 2025 LOTM it mentions VPP 4 times and has a new Mirriad sizzle reel link with new examples of VPP and VPP video on a TV within video content it's doesn't mention confidential on it so here's the link to the sizzle reel

https://mirriad.ent.box.com/s/3e7jzs0itoufq13p3kla4nuutea7nls5

Agreed on the decade bit Nocturnal and I have pointed this out continually over the past 18 months to the CEO directly and copied in ii's recently... I do believe they've had bad luck with Tencent 2020-2023 who have been blacklisted today by the Pentagon for military ties to Chinese Government...a lot of effort was put into China which had to be backtracked completely

This from today's RNS

we took decisive action to address challenges in the US that we couldn't directly control, including the management change at our SSP partner, delays in inventory buildup due to prolonged content clearance, and shifting advertiser budgets toward performance media.

We sought to mitigate these challenges by adapting our strategies and made strong progress in most areas we addressed, particularly in rapidly establishing a partner network to reboot the integration of our programmatic solution, positioning us to deliver a scalable approach to in-content advertising.

Shows that continued bad luck haunted them last year straight after the Chna pull out in 23 completed which they state they have learned from and put together new programmatic world leading Adtech partners (hopefully Freewheel Comcast owned SSP) and all the fully integrated supply partners mentioned in the Universal Ads announcement yesterday go live sometime this qtr

I also think they've been caught short by the cord cutting on linear but that's no real excuse because of the small amount of revenue compared to the 10 of billions still spent by brands on linear advertising personally I think the changes in the market with the huge layoffs of key contacts hurt Mirriad because they had lots of brands behind them and they thought it would just happen and it seems they have acknowledged that and learnt from it

The Ai system has been improved massively in collaboration with MSFT as we have been told multiple times by official releases and notes by Allenby so I have to believe this to be true....the head of project delivery in the US has a close relationship with Adobe which I presume gives Mirriad a similar if not better collaboration than it's competitors like the one who raised $23 mill the other day who uses Adobe too not just something you can do at home especially regarding global brand safety and IP including all the hoops Mirriad had to go through to get TPN Goldshield status

I have been guilty of falling foul to the over hype of the advertising industry on LinkedIn and have paired back considerably on posts with LinkedIn content but it did give me prior insight to US Majors Triplelift BENlabs and other info before it was officially announced

Hopefully 2025 sees Mirriad learn from all the past mistakes and really make this year at some point become breakeven as they guided

All down to these 2 things Merciaman imo

Mirriads unique pixel tagging measurement capabilities giving full funnel instant (48 hours) results for brands from VPP placement in frame any basic sales person should be able to sell that package from today's RNS

During the year we introduced our new pixel-based measurement solution, which significantly enhances our ability to unlock advertiser investment by providing measurable ROI on a transactional basis.

And world leading AdTech partners in testing with Mirriads programmatic VPP These huge companies that are testing with Mirriad from todays RNS

programmatic solution with world leading adtech partners, currently in testing. This solution will align multiple stakeholders to deliver an innovative and streamlined approach to in-content advertising, setting a new industry standard.

It's been a long wait LOTM but it looks like 2025 could be the year for Mirriad

During the year we introduced our new pixel-based measurement solution, which significantly enhances our ability to unlock advertiser investment by providing measurable ROI on a transactional basis. We are also on the cusp of launching our programmatic solution with world leading adtech partners, currently in testing. This solution will align multiple stakeholders to deliver an innovative and streamlined approach to in-content advertising, setting a new industry standard.

Progress with content-supply partners is picking up again with growing evidence of market demand, with the company being in partnership discussions with two additional Majors and beginning to unlock more content from existing partners across multiple distribution platforms, resulting in greater in-content opportunities for brands to launch scalable VPP campaigns in 2025, the key to successful deal conversions.

Last but not least, we are confident that our exciting new partnership with leading branded entertainment company BENlabs will unlock new opportunities on both the content-supply side and with agencies and advertisers through a joint go-to-market and product proposition, including influencer content.

This is the profile for GM of Benlabs LOTM she's recently been connecting with MTH posts

https://www.linkedin.com/in/erin-schmidt-product-placement?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

I'm going to follow her after today's news

Hope you get the 2 other Majors fitting in with the Universal Ads news yesterday LOTM it fits in with testing and PM mentioning self serve in the Microsoft webinar a few months ago every single company mentioned in the launch apart from the 2 Majors mentioned today are fully integrated with Mirriad

Benlabs owned by Bill Gates

https://www.londonstockexchange.com/news-article/MIRI/integrated-advertising-solution-with-benlabs/16839903

Programmatic mentioned definitely collaborated together on Paramounts Landman with Pernod Ricard whisky brands perfect team really actual PP and VPP working together

We are also on the cusp of launching our programmatic solution with world leading adtech partners, currently in testing. This solution will align multiple stakeholders to deliver an innovative and streamlined approach to in-content advertising, setting a new industry standard.

Progress with content-supply partners is picking up again with growing evidence of market demand, with the company being in partnership discussions with two additional Majors and beginning to unlock more content from existing partners across multiple distribution platforms, resulting in greater in-content opportunities for brands to launch scalable VPP campaigns in 2025, the key to successful deal conversions

All of Mirriads partners plus the other 2 that the RNS mentions

https://markets.ft.com/data/announce/detail?dockey=600-202501060805BIZWIRE_USPRX____20250106_BW855450-1

Launching this quarter if this is what Mirriads programmatic is for then it's going to be massive

I did call Benlabs a few weeks ago owned by Bill Gates

AI-enabled CTVs also create a fertile ground for targeted, immersive advertising on home screens and in-stream video ads—helping brands connect with consumers. We forecast that combined TV and CTV ad spending will increase by nearly $2 billion between 2024 and 2028.

Our take: Strategies like virtual product placement and region-specific targeting can be placed within CTV interfaces like Vision AI.

https://www.emarketer.com/content/ai-driven-tvs--samsung-lg-lead-charge-ces-2025

Started following everything I can on CES now LOTM let's see

"From groundbreaking measurement capabilities to our NEWEST offerings REDEFINING the future of advertising"

Ooooooo wonder what the newest offerings are

Figured that one out a few weeks ago LOTM

https://www.linkedin.com/posts/mirriad_ces2025-adtech-streaminginnovation-activity-7282059077889724417-xvbX?utm_source=share&utm_medium=member_android

Includes all of Mirriads US Content Clients and FOX (you'll know what that means LOTM) and obviously Freewheels sister company NBCUNIVERSAL (who Mirriad have said publicly they're in negotiations with)

https://www.cnbc.com/2025/01/06/comcast-universal-ads-platform.html

Also only my 1st linkedin link today by a guy that has secretly been put this together for months

https://www.linkedin.com/posts/jamesborow_i-am-excited-to-finally-share-what-ive-been-activity-7282031478929084416-jWA5?utm_source=share&utm_medium=member_android

Found this released on 13th December exact same date as the Shopify VPP blog LOTM hope this is all linked to a Roku shoppable VPP Shopify Mirriad solution LOTM

Setting Up Shop

Shopify’s ecommerce ad product, Shop Campaigns, will be available to all Shopify merchants, not just those who pay for the enterprise Shopify Plus product, Adweek reports.

That might not sound like huge news, but it’s a notable step in Shopify’s gradual adoption of advertising.

Shop Campaigns launched last year as Shop Cash Offers and is the first example of Shopify taking ad budgets directly. Another tool, called Shopify Audiences, offers a way for ad budgets spent through Meta, Google, TikTok, et al., to target Shopify audience segments.

There’s an important distinction here. Shop Campaigns run on Shopify’s own app, called Shop – but they also run on Google and Meta.

Once Shopify had a taste of that ad revenue, it didn’t take too long to ungate the product. That said, the Shopify Audiences integrations are still exclusive to Plus subscribers.

“We have merchants who are upgrading to Shopify Plus because of Audiences … which naturally creates and allows us to capture value there,” Andrius Baranauskas, Shopify’s director of product, told AdExchanger earlier this year.

At some point, though, the desire for ad revenue will outweigh the value of potential subscription sign-ups. So expect Shopify to continue unlocking new ad demand and supply for its network

https://www.adexchanger.com/daily-news-roundup/friday-13122024/

The head of Ad innovation at Mirriad fully integrated partner Roku just posted this Shopify article from a few days ago all fitting together now LOTM

"NOBIDY HAS FOUND A WAY TO BEAM PRODUCTS DIRECTLY INTO YOUR LIVING ROOM (YET)"

Mirriad can

https://www.shopify.com/blog/shoppable-tv

The plot thickens LOTM

https://www.ispot.tv/hub/ispot-and-roku-deepen-partnership-to-enhance-streaming-tv-ad-measurement-with-precision-and-accuracy/

Thanks LOTM have you been tracking MM activity

Got it LOTM 1 particularly nice hey.. good source of info that webpage have a good weekend

I think you'll find it's north of $100 mill LOTM and Mirriad is the World Leader in this field

In a Series A funding round, startups typically give up 15–25% of their company to investors. This is similar to the amount of equity given up in the seed round, but the higher valuation at this stage can help reduce the impact of dilution

https://www.capchase.com/blog/startup-equity-dilution

HA Unless it's the tiny Rembrand about to take out Mirriad with all that money they've just got!!!! Who knows LOTM