Member Info for 2phevs

Sorry LOTM been out

Looked at it basically says elections made it a tough year (seems they've been a bit blindsided by the effect it has on thier nrw focus market) but has made her focus on the DMA which with this huge unique exclusive Latin/Black content collaboration is just the start for a big push in 2025 and she thanks Mirriads system for bringing this together

CEO confirmed at AGM a few months ago "still working with Magnite Amagi and Harmonic"

Here's a 3 min video about it

https://www.linkedin.com/posts/andy-plesser_lg-ad-solutions-today-announced-the-renewal-activity-7272324618684710913-Fo9j?utm_source=share&utm_medium=member_android

LG Mirriad collaboration 2021

When we wanted to promote our prime products in our LG Signature range to audiences in premium content, we chose Mirriad,” says Jong Hoon Kim, Head of Brand and Media at LG Electronics. “They executed our campaigns in a contextually relevant way and at scale. This will revolutionize advertising.”

Contextual relevance rules when it comes to Mirriad’s in-content advertising solution

https://www.linkedin.com/pulse/contextual-relevance-rules-when-comes-mirriads-in-content-advertising-?utm_source=share&utm_medium=member_android&utm_campaign=share_via

I really hope this is another secret project Mirriad have been working on as 1 of these new ad formats

Perhaps he's going to do an interview with them LOTM

Found this 20 minute youtube from iSpot and a client it mentions results from pixel tagging in 24-48 hours WOW rather than Kantars kpi lagging info

That's pretty astounding for brands and Mirriad can get the pixel on their insert not sure whether actual product placement can do this because the content would have to be scanned for the spot then inserted might as well just use Mirriad anyway good watch to understand how the pixel tagging works LOTM

https://youtu.be/LaxJfQRspc4?feature=shared

A bit more from Canela yesterday

A prominent example of Canela Media's commitment to innovation was the first digital business roundtable held in the cities of Bogotá and Medellín. This event arose in response to the need to transform the future of digital media, diversify media strategies to align them with the growing consumption of CTV by audiences and explore new trends in the field of streaming with a view to 2025.

The sessions brought together more than 80 people from brands and strategic partners, consolidating themselves as key spaces to promote innovative solutions adapted to market demands. During the events, new developments such as Virtual Product Placement, contextual segmentation powered by AI and 360 branded content strategies were presented. In addition, differential content and new original productions were highlighted.

https://amp-revistapym-com-co.cdn.ampproject.org/c/s/amp.revistapym.com.co/articulos/mercadeo/81421/canela-media-innovacion-de-contenidos-y-tecnologia-en-el-mercado

"Distribute content to 3rd parties where necessary YouTube Mirriad VOD Distribution partners"

Nice company to mentioned in and does this sound like a company in distress????

ADOBE mentioned and a company I posted about a few months ago that manages global rights distribution GRACENOTE

1.5 mill mcap 5mill+ cash in bank now

Here's the job posting

Check out this job at Canela Media: https://www.linkedin.com/jobs/view/4088514062

There has definitely been a cull in the creative arm of Mirriad over the last couple of months at least 15 leaving all the key brand partner and supply partner staff in the US customer care support and key systems staff in India with most staying in the UK apart from a IT equipment office guy and a 5 month Infrastructure guy that's gone Danny Ratcliff in NY seems to be responsible for the technical delivery of the full hopefully programmatic deals he has been reacting a lot recently with Adobe technical staff and a few staffs profiles have recently shown new experience in Adobe After Effects so hopefully the creative is now automated

MTH has been pulling this inclusive collaboration together tenaciously all year starting with Canela (i believe the LATAM vague RNS this time last year) BOMESI the inclusive dinner in Cannes with the interview CEO of Aberts employer then the Diverse Media Alliance and now this my guess is an unannounced DEI focused SSP is ready to be announced as the programmatic partner I think it could well be Direct Digitals Colossus who MTH has been connecting and reacting with since Cannes

So yes and yes

Sorry LOTM Here's the yahoo finance page about LatiNation info

https://finance.yahoo.com/news/latv-latino-alternative-television-1-205000237.html

And yahoo finance covered the Mirriad and TSR collaboration with LatiNation too

https://finance.yahoo.com/news/power-partnerships-latination-media-shade-131000745.html

Yeah too busy to post about the amazing 170 million monthly interactions this new joint content gets in front of and TSR gets 1.9 billion monthly impressions from 40 million subscribers while latest figures I can find is "LATV is a Minority-Owned multiplatform network, programming and creating primarily English language content with a Hispanic focus for a diverse, influential 18-49-year-old audience. According to Comscore, they have accumulated an ad network with a potential reach of almost 200 million, which equates to around 70% of the total Hispanic population.

Goodness knows how many monthly impressions they get LatiNation

Hopefully he's extremely hands on (after ii direct intervention) making sure the 1st programmatic deals are going smoothly LOTM

These media experts like the "A key feature of this strategic alliance is the incorporation of Mirriad’s virtual product placement technology"

https://www.fipp.com/news/latination-media-and-the-shade-room-forge-exclusive-partnership-to-amplify-multicultural-content/#

This is about this impartial media expert

https://www.fipp.com/about/

US BASED INDEPENDANT/IMPARTIAL Broadcast Media Business Journalist and Analyst commented

"LatiNation has teamed up with THE DEFINITIVE voice in Black culture and entertainment to co produce and distribute custom content brought together by pioneer Mirriad"

https://www.adamrjacobson.com/latination-media-teams-with-the-shade-room-for-custom-content-creation/

https://www.linkedin.com/posts/adamrjacobson1_latination-media-teams-with-the-shade-room-activity-7271921018577858564-738n?utm_source=share&utm_medium=member_android

2 other newswires just picked up the release from LatiNation and TSR (not Mirriad or linkedin)

https://www.galvnews.com/the-power-in-partnerships-latination-media-and-the-shade-room-unite-for-custom-content/article_6da39475-a488-50fc-8c9c-8f4a4100acd3.html

https://www.cynopsis.com/cynopsis-12-09-24-times-running-out-for-tiktok/

LOS ANGELES and NEW YORK, Dec. 09, 2024 (GLOBE NEWSWIRE) -- LatiNation Media, the leading media network for 18+ Latino audiences, and The Shade Room, the definitive voice in Black culture and entertainment, have announced an exclusive partnership to co-produce and distribute custom content. Brought together by virtual product placement pioneer Mirriad, the collaboration aims to create groundbreaking content that authentically connects with multicultural audiences.

The partnership will focus on co-producing lifestyle, travel, sports, and entertainment content designed to resonate deeply with 18+ multicultural and multi-identity audiences. By combining The Shade Room’s unparalleled digital influence and LatiNation Media’s expertise in Latino representation, this collaboration will deliver content that reflects the diversity and vibrancy of the communities they serve.

Mirriad’s technology will enable seamless integration of brands into the content, offering advertisers a non-disruptive way to connect with engaged audiences. This groundbreaking use of virtual product placement aligns with the mission of The Diverse Media Alliance: to drive equity, inclusion, and innovation in the media and advertising ecosystem.

The partnership will be unveiled in greater detail at the 2025 IAB Newfronts.

Doesn't sound like a company that's in trouble more like a great combination this that is co produced for lots of rights free content covering SPORTS entertainment lifestyle and travel LOTM

A bit from MTH

Both companies boast large, socially, and digitally engaged fans. They also have one of the most active and engaged digital user bases, featuring over 170m monthly engagements. LatiNation Media is distributed across 47 broadcast television markets in addition to AVOD and its app, LatiNation+. The Shade Room reaches over 40 million subscribers across platforms.

THAT'S SOME BIG NUMBERS

Here's the press release from LA today

https://www.globenewswire.com/news-release/2024/12/09/2993743/0/en/The-Power-in-Partnerships-LatiNation-Media-and-The-Shade-Room-Unite-for-Custom-Content-Creation-with-Mirriad-Powering-Sales-and-Virtual-Product-Placement-Opportunities-Leading-into.html

That John Nitti has been on the connection/reaction list a lot with Mirriad employees recently LOTM that blog post really cements Mirriads unique measurable passive subtle contextual placement capabilities above others

Yes and Yes LOTM at least they've got lots of important followers/admirers unlike other recent pretenders

True LOTM but it's not the behavior of a company in distress proactively automating decision making in my logic

Here's their credentials 45000 customers

https://www.cloudm.io/company/

Here's the testimonial that came available a few hours ago

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CTO, Mirriad

Here's the webpage it's on that also features Netflix as a client

https://www.cloudm.io/solution/email-signature-management-for-google-workspace/

Sounds like programmatic is clicking in great if 1st client was bloomin Netflix

Here's an FT article on the new marketplace launch the "precise contextual" aspect along with Kervs instant regulatory flagging is perfect for programmatic VPP it get rid of a lot of potential objections

https://markets.ft.com/data/announce/detail?dockey=600-202412050800BIZWIRE_USPRX____20241205_BW317534-1

Well it all links up LOTM VEVO been on the "coming soon" MTH diverse targeted platforms for most of this year VEVO teamed up with ispot a couple of years ago and Kerv earlier this year and you know some of the huge contacts MTH has in the music industry

A nice start would be fully end to end shoppable programmatic music videos in time for Xmas

Came across this article after MM connected with it and 2 other Freewheel posts yesterday LOTM

I really hope this is one of the technical hurdles that has been sorted because if this is part of Mirriads programmatic capabilites then it's huge

Kerv basically scan every frame and when activated by a viewer it lists all the products in a scene and makes them shoppable they also can give contextual suggestions to brands along with regulatory contextual flags for unsuitable branding in scenes all at instant speed and huge scale

Here's a link to what they do and check out MM'S reactions yesterday Kerv are fully integrated with Paramount and WBD..... nbcuniversal as well

https://kerv.ai/

I did a bit of digging on Mirriad Kerv and MM history and here's an article from when Mirriad partnered with Amagi last year links up nicely to a seriousl programmatic platform being put together

https://kerv.ai/amagi-integrates-mirriad-ai-tech-for-dynamic-virtual-product-placement/

Hey LOTM that Crotty chap who commented on Stephans iSpot measurement post has just been made Executive Director Amazon Prime Video LATCANZ

https://www.linkedin.com/posts/brianmcrotty_in-addition-to-my-ongoing-executive-role-activity-7270390261862604800-PO_G?utm_source=share&utm_medium=member_android

I just don't get how a guy that has the respect of all these industry high flyers hasn't made Mirriad rocket yet