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Dentsu iSpot Mirriad sports connection LOTM

MM reacting to a post from this snr Dentsu employee yesterday I remember her from Cannes she was an attendee at the inclusion dinner so a few months later she does this Beet rRetreat Hamptons 6min interview mentioning Hispanic slot Dentsu also uses ispot for its own in house measurement system

BTW MM & KM connecting regularly with her and if you can remember the Global General Counsel of Dentsu connected with Stephan

Here's the interview

https://www.linkedin.com/posts/cara-lewis-23a36417_media-rights-to-sporting-events-are-growing-activity-7237154905709273088-SDZW?utm_source=share&utm_medium=member_android

Here's her post about the Cannes Mirriad event mentioning MTH & SB picture 3 has the inclusion event

https://www.linkedin.com/posts/cara-lewis-23a36417_cannes-networking-medialeaders-activity-7210238825330032640-lQJ5?utm_source=share&utm_medium=member_android

Just look at the list of some of their customers that Mirriad are already fully integrated with CBS (Paramount) WBD AMC A+E Scripps four of Proctor and Gamble brands Heineken Fiat

Then look at who else are iSpot customers we know one is in negotiations with Mirriad NBCU Fox is a customer too Snickers M&MS lots more car brands they also have direct deals with over 600 brands on top of this impressive customer page no wonder ispot and Mirriad have come up with this new measurement package I'd bet it was for a P&G campaign the 1st one announced last month LOTM

Here's the webpage

https://www.ispot.tv/about/customers

Just finishing some research on Dentsu iSpot and Mirriad link/connection on US Sports I'll post it soon LOTM

https://www.ispot.tv/about/customers

BTW LOTM another reason to filter Medusa is I checked with some platforms that allow shorts and they have only allowed closing positions on Mirriad all this year so there you go very nasty piece of work

There's no point LOTM just filter Medusa it's got one narrative to self sooth it's losses I'd much rather be positive on recouping losses than venom spitting disillusioned bitter holder

I'm going to watch it over the next few days it's got the highest amount of commercial partnerships in history.....there's got to be some VPP in there to recreate the old brand designs there's no way they can deliver old stuff on set LOTM

If you watch the short video in the 1st link you'll see iSpot come up as a Netflix partner and the recently released Senna is full of brand integration could be the Brazilian link with that biggest agency in Brazil LOTM Grotty was the top guy there that commented on SB's post you posted here LOTM Heineken one of the main sponsors on Senna and was only added to Mirriads showreel a few months ago

https://www.linkedin.com/posts/andre-ferraz-72884a1b_netflixads-growth-global-activity-7262588563588841472-RDV_?utm_source=share&utm_medium=member_android

Here's the Netflix Senna link

https://www.linkedin.com/posts/bettinaprata_a-s%C3%A9rie-senna-nos-ensina-muito-mais-do-que-activity-7269768591338520578-sHD7?utm_source=share&utm_medium=member_android

Netflix use iSpot and Senna brand partners

We were both at the agm avocet very funny HA VPP of one of us there in another dimension

I don't believe Troajan is he/she posts all proactive information on the relative BB and watches volume trades on cnbc am I right Troajan

Ha no I always put LOTM somewhere in a post he's the only one here who has a little bit of respect for me avocet

Definitely seen the brand on one showreel once I posted it here a few months ago

1st netflix mentioned ACTUALLY doing VPP now Coke ACTUALLY doing VPP LOTM

Not me

Cont LOTM from those Motion Bounty guys in LA

Innovate without losing the emotional connection its brand is known for.

Keep up with the expectations of tech-savvy consumers who value seamless, non-intrusive advertising.

The Coca-Cola product placement reveals why this technique is effective in storytelling:

1. Flexibility in Distribution

Traditional product placements are static and can’t be changed once filmed. Virtual product placement gives Coca-Cola the ability to adjust or update ads after production. For instance, seasonal campaigns like “Share a Coke” can be featured without needing reshoots.

2. Cost Efficiency

Filming product placements can be expensive and logistically challenging. With virtual product placement, Coca-Cola skips the complexities of physical props, saving both time and money.

3. Audience Relevance

Streaming platforms often have vast, diverse audiences. Coca-Cola can tailor virtual placements to reflect cultural nuances or target demographics. For example, viewers watching a sports drama may see Coca-Cola placements aligned with athletic events, while fans of a romance series might encounter Coca-Cola during heartfelt moments.

4. Integration with Analytics

Streaming services provide detailed viewer data, allowing Coca-Cola to analyze how its virtual product placements perform. Did a Coca-Cola can in the background lead to more searches for “Coke near me”? These insights help fine-tune future strategies

Lessons from Coca-Cola’s Strategy

Story-Driven Placements: Focus on natural integration into the content.

Diverse Representation: Adapt placements to fit the culture and context.

Consistency in Branding: Use placements to amplify broader marketing campaigns.

Modern Trends: Virtual Product Placement

The rise of streaming platforms and digital entertainment has brought a game-changing evolution to advertising: virtual product placement. Unlike traditional methods, where products are physically placed on set, this technique allows brands to digitally insert their products into content during post-production. And as always, Coca-Cola is ahead of the curve, finding new ways to adapt its iconic brand to this emerging trend.

How Virtual Product Placement Works

Virtual product placement uses advanced technology to seamlessly embed brand elements into a scene. For instance, imagine watching a TV show on your favorite streaming service. The character walks through a bustling city, and a Coca-Cola billboard is prominently displayed in the background. However, that billboard wasn’t there during filming—it was digitally added later.

This allows brands like Coca-Cola to customize placements based on the audience or region. Viewers in New York might see a localized Coca-Cola ad promoting a specific campaign, while audiences in Tokyo see something entirely different.

What Makes Virtual Product Placement the Future?

The world of entertainment is rapidly shifting toward on-demand, globally distributed content. Virtual product placement offers unparalleled adaptability in this space. For Coca-Cola, it’s a way to:

Maintain its visibility in a world where traditional ads are being skipped.

Innovate with

Here's the financials of the Interims as well LOTM

Revenue grew by 42% to £1.7 million for the six-month period ended 30 September 2024 (H1 2023: £1.2 million)

· £0.9 million from recurring Software and Services 27% growth over 2023 (H1 2023: £0.7 million).

· EBITDA loss of £2.4 million (H1 2023: loss £1 million).

· Cash as at 30 September 2024 of £1.8 million (30 Sept 2023: £0.4 million)

Just gone over the Interims of a company I recently did very well in they raised 4.2 mill in May they've got 1.8 mill left in September and they've stated that they'll be ebita positive by middle of next year without having to raise further funding it's got 7 mill in debt and interest of 12% on that it had a mcap of 14 mill in Sept it's mcap now is 34 mill all based on projections this is the going concern section admittedly it's not full year audit but the auditors would have sight of directors forecasts and going concern sections are pretty standard wording across all financial statements I might post some of avct here

4. Going Concern

In accordance with the QCA Corporate Governance and UK adopted IAS, the Directors have assessed going concern over a period extending more than twelve months from the approval of the interim financial statements i.e., up to 31 December 2025. As part of this assessment, the Directors have analysed the prospects of the Group by reference to its current financial position, recent trading trends and momentum, forecasts and financial projections, strategy, economic model and the principal risks and mitigating factors.

The Group's cash flow forecasts, including the proceeds of £4.2 million from the Placing and Open Offer that was completed in May 2024, show that the Group will be able to operate through to the end of 31 December 2025 and show that the Group has sufficient cash to meet its liabilities as they fall due.

Based on the above indications, the Directors believe that it is appropriate to the prepare the Interim financial statements on a going concern basis.

LOTM look at the list of brands that Dr Jake deals with via the university

https://www.linkedin.com/posts/dr-jake-beniflah-6826396_csu-to-shift-the-endgame-for-student-success-activity-7263333932635426816-qQ4Z?utm_source=share&utm_medium=member_android

So brand integration is not the way forward?????

Now this is happening and with Mirriads tagging capabilities and fully integrated with Roku along with the GM of Mirriad US recently working on compliance with Walmart seems like another route to market that won't need and ad breaks or CLEARANCE everyone on here apart from LOTM has no vision or optimism and can't see Mirriad adapting to all these opportunities

https://www.trendhunter.com/trends/jingle-bell-love

Just filter it LOTM it clearly just wants to self sooth over its losses here and AVCT I've looked into the short situation here and no platforms were opening such positions in Mirriad even with full leverage so there's no point trying to debate with an outright lier

Anyway been over the Albert releases again and this is the path I think Mirriads fate will go he mentions about the fitting in to brand commercials and story telling....now NO MATTER what anyone states on here and the other BB NO ONE can deny that brand integrations in films and shows is getting stronger and stronger and these brands support the shows production costs so are not going away NO MATTER what showrunners actors directors whine about and agreements are put in place to showcase these brands

Now if you take Albert's thinking into Mirriads abilities they could easily do direct programmatic deals with pre approved for PP integrated brands to search for additional scenes to place more of the approved brands products in which the brands in the show/film could bid for this alone could easily bring an additional 1% of the $20bill US PP market and these direct programmatic deals already exist...no one can argue this market avenue away

Then there's the sustainability aspect of getting automobiles on set or a background branded vending machine or a set of particular beer pumps the list is very long and again the argument for VPP to solve these emission logistics and time costs is unargueable.

Then there's Mirriads multicultural highly respected angle where brands and production companies have regulatory commitments and it has been confirmed that Mirriads solutions can count towards those points this approach really gained momentum last year with multiple agreements being made so much so even the founder of THE CENTRE OF MULTICULTURAL SCIENCE Dr Jake Beniflah connected with MTH over the weekend who has a book called THE BIG SHIFT do a search on him if anyone leans clout to Mirriads multicultural strategy it's him here's his profile

https://www.linkedin.com/in/dr-jake-beniflah-6826396?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

LL Filtered again LOTM after engaging when you caught it out

All I know is after direct contact with the person responsible for the biggest ii's is they're all over this which is confirmed by around 10 very recent non core departures at Mirriad mainly in India a couple of far and wide engineers and one in London and NY could be another 400k saving along with the recent few hundred grand saving on audit

Before any green boxes pop up about the Audit company you better of researched them

ii's all over this is a good thing for smaller shareholders IMO