RE: Up late21 Nov 2024 07:40
That The Trade Desk Ventura post is interesting as the 3 positive company's mentioned in it (Paramount Roku both fully integrated with Mirriad and The Trade Desk) are iSpots biggest clients and Mirriad have just completed their 1st very successful measurement campaign with iSpot....here's a few paragraphs
The Trade Desk has been a great partner and real innovator in the programmatic space, and we are excited to see them bring their approach to the OS marketplace. Both broadcasters and consumers will undoubtedly benefit," said John Halley, president of Paramount Advertising.
Even amid a slower advertising market, The Trade Desk's stock is trading at all-time highs. CTV and video advertising represent nearly 50% of The Trade Desk's business. The rest comes from ads served across various platforms, like mobile, desktop and consoles.
Ventura will be successful if it drives more pricing transparency and stronger measurement for the CTV advertising ecosystem writ large, he said.
Pretty sure something was in the broker note about The Trade Desk as well LOTM