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I will because I understand subtly inserted brand on a shelf like the TX Whiskey PP I posted yesterday it fits into the regulations doesn't put viewers off and part of the show which most shows going forward will be funded this way but you don't get the change in recent regulations that state this

Example for even you Prime delivery box on I'm a celebrity last night 1st time ever an integration in that show it's happening and nothings going to stop it Medusa

Just Canela and there are hundreds globally have revenues of over 50 mill along with all the recent branded shows I think your trusting an outdated retired 10 years out the business view things have changed they even measure purchases from ads now again have your fun and enjoy it

Did you read the Canela update I posted this morning Medusa this just blows apart the venom you've been spitting for last 12 months

In addition, the company has incorporated new options such as Product Placement, which allows brands to be integrated into content in a more natural way. Islava points out that, thanks to the fact that Canela Media owns the rights to its platform and its content, “they can position brands at the right times, within the programs that the audience is watching, whether it is a reality show, a sports program or a newscast.” “This gives us a competitive advantage over other competitors that do not have this flexibility,” he added.

Hopefully ii's have stepped away from oversight and are ready to hoover up deadwood selling let's see

Agreed buydip but that's the best programmatic is about to happen I've ever seen or heard from Mirriad we are actually in Q4 and hurdles is a lot less than handing tools over at the Channel Tunnel which is how the CFO described it to me at the AGM in June just about anyone can overcome a hurdle IMO

And the going concern venom that a large amount of small companies have to disclose is spouted have your fun Medusa

Thanks for reminding me Ace but when you've been waiting on programmatic to start next year or next half year then told delayed with no time frame this is a big transparent step forward for me again bought on by the close oversight of the ii's

They aren't shoddy auditors they act for other AIM companies and other indices companies but a lot cheaper £148k apparently very expensive PWC had to step down when the ii's made Mirriad cut more costs by putting audit out to tender

Cost base now circa £650 k a month

6 mill cash = 10 months without any more revenue

5 mill rev between now and next May hopefully with programmatic will give 17 months runway which should suffice going concern for new auditor

Good to actually get some transparency from the company hopefully the start of things to come and maybe the ii's have insisted on this hopefully get some deadwood out the way over the next couple of days

6 million in cash and this is what I've been waiting for

On programmatic, good progress has been made and a Q4 launch is being targeted, though some technical hurdles remain. In any event, a successful launch of programmatic is not likely to generate significant revenue in the current year.

Programmatic finally

Last night was called Performance Now basically focusing on attribution

Attribution figures out the number of ad dollars spent on the number of conversions gained, and is important to determining the success of advertising campaigns. Without accurate attribution, advertisers, partners and app developers wouldn’t know how much has been spent per ad, and how much a successful conversion pays out.

Paramount use iSpot for this and so do Mirriad now

The event series started in March this year hopefully we'll get a video soon about last night's performance/attribution soon like this one from the creative event in March

https://adage.com/article/media/paramount-advertisings-now-series-and-future-creativity/2546481

Definitely seen Group Black connected with Mirriads Diverse Marketplace

https://advertising.amazon.com/en-gb/library/expert-advice/my-best-advice-with-bonin-bough

Haven't kept up to date on this Mirriad partnership so here's the most recent stuff

In addition, the company has incorporated new options such as Product Placement, which allows brands to be integrated into content in a more natural way. Islava points out that, thanks to the fact that Canela Media owns the rights to its platform and its content, “they can position brands at the right times, within the programs that the audience is watching, whether it is a reality show, a sports program or a newscast.” “This gives us a competitive advantage over other competitors that do not have this flexibility,” he added.

https://insiderlatam.com/la-propuesta-de-canela-media-para-conectar-a-las-marcas-con-audiencias-multiculturales/

https://www.prweb.com/releases/canelatv-expands-presence-with-new-fast-channels-on-samsung-tv-plus-in-the-us-and-mexico-302295143.html

MM been busy last night Paramount Performance Now event Freewheel and Charter Communications

https://www.linkedin.com/posts/paramount-ad-sales_ctv-performancenow-ugcPost-7264738484479770624-ecRW?utm_source=share&utm_medium=member_android

https://www.linkedin.com/posts/freewheel_join-katy-loria-as-she-takes-the-stage-along-activity-7264727891660173313-feTa?utm_source=share&utm_medium=member_android

https://www.linkedin.com/posts/jasonbrown718_i-had-the-amazing-opportunity-to-moderate-activity-7264719553325109248-ANKa?utm_source=share&utm_medium=member_android

Also this branded content person from WarnerBros Discovery liked that article mentioning VPP

https://www.linkedin.com/in/hannahrosejacobson?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Director of product placement at Paramount liked that medialink article but from the parent company employee

https://www.linkedin.com/posts/jillianraskin_how-brands-bolster-their-product-placement-activity-7263292321146822656-EAId?utm_source=share&utm_medium=member_android

Same here LOTM

Found this from last month definitely Paramount pivoting on PP for even UK now

Paramount says: “We have added wording which makes clear that any content and subscriptions to Paramount+ may include promotional content, advertising, sponsorship and product placement to some degree, including adverts that are contained within live content.

https://www.broadbandtvnews.com/2024/10/11/paramount-updates-uk-terms-and-conditions-to-include-advertising/

Here's the Tulsa King VPP and PP page The billboards are on the first few pages so keep going through

https://productplacementblog.com/?s=Tulsa+king

Yes apologies LOTM well noticed that company he works for is part of United Talent Agency huge important industry company with not for profit arm

Great find LOTM !!!!!

If you look at their customers WarnerBros Discovery Havas etc they're all the ones not on iSpots list....so expect a integration with them for Mirriad measurement capabilities for the other clients

Great to see NBCUNIVERSAL and Comcast on that iSpot list it was put together by a 3rd party and could be out of date ....iSpots own list only shows a few select ones

Tulsa King S3 BTW staring Sylvester Stallone and he's cleared all this VPP and actual PP these brand integrations are now paying for the production of these shows who's not going to clear these placements as long as they are subtle and contextual