Member Info for 2phevs

That's the one B

Just goes to show how respected Albert is lotm moderating this panel

https://www.linkedin.com/posts/albertthompson_tvot-activity-7265763505960624130-Bcrm?utm_source=share&utm_medium=member_android

Are you going to email the silent lot as well LOTM about getting an announcement out like you did on the measurement one?

Here you go LOTM

Such an amazing and informative time! Thank you LATV The Shaderoom and Mirriad!

Great comment by Publicis subsidiary Zenith employee who looks after Walmart account regarding the content deal

https://www.linkedin.com/feed/update/urn:li:ugcPost:7265533197789052928?commentUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7265533197789052928%2C7265534956846641152%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287265534956846641152%2Curn%3Ali%3AugcPost%3A7265533197789052928%29

Emailed SB NH and ii LOTM about why this hasn't been announced by RNS or Reach on LSEG

So the TSR TSR Teens TSR News TSR Shop and TSR Celebrities is basically all shown on Instagram seems their Celebrity interviews are big names with brand integration this could be a big social media opening for Mirriad

Well done MTH for cracking Canela Media earlier this year at Newfronts then BOMESI at Cannes and now Latination and TSR at ANA Conference last few days

1st thing I see on Google search of theshaderoom is 29.3 MILLION FOLLOWERS ON Instagram!!!!!!

Been looking into Latination LOTM they have 35+ programs that they make themselves in their own studios...they're flagship channel LATV is seen in 81% of US Hispanic households and 47 US DMAs The companys Digital Ad Network reaches over 65% of the total US population and has 180 million+ monthly uniques.

Their shows are on AT&T Verizon Time Warner Direct TV Comcast Digital Channel Cox Spectrum Uverse

MTHs very close contact there has also posted about the new partnership between them Mirriad and The Shade Room ( I'll research them and post soon) here's the link

https://www.linkedin.com/posts/gisella-fu-ripp-b413594_representationstillmatters-multiculturalmarketing-activity-7265533201362698241-_4TW?utm_source=share&utm_medium=member_android

I think this should of been announced via reach maybe by Mirriad

Saw the WBD post MM liked it as well....it would be great if Mirriad are helping by inserting these products somewhere that are shoppable KERV have been on connection list with Mirriad for the past 18 months so hopefully it's good

Mediaocean is basically a competitor of TTD but around a third of the size LOTM IMO Ventura will put pressure on them making the DSP path extremely smooth and efficient that's maybe why Mediaocean has had to make this move because it's suddenly become clear what TTD have been up to (there was rumours a few weeks ago about TTD launching there own system) and because they haven't got the time to build something they've had to acquire rapidly

I take it you mean campaign revenue from the brand in the figures you posted today with Mirriads 20-25% take of the $60-70 mill campaign revenues to breakeven LOTM a small percentage of the $28 billion ONLY product placement/in show/film brand integration US yearly fast growing market

If I could add LOTM Mirriad completely misjudged and maybe a bit unfortunate the market relying on agencies and content providers to sell Mirriad while Mirriad partner with a new SSP Triplelift to make the diverse marketplace programmatic then the CEO of new SSP leaves a few months later leaving Mirriads Diverse programmatic dream set to one side seems to be the year from hell that promised so much.

I relate the current situation as a fruit machine that had £250 mill in it when Mirriad Ipo'd and £50+ million has been put in to release the jackpot by mainly wealthy individuals anonymous through nominee accounts at Rathbones M&G Columbia Threadneedle etc..Mirriads activity suggests the machine is still switched on and if the ii's want a payout then they'll have to put more money in which they did just a few months ago because I believe they could still see the machine paying out (a bit like innovid takeover yesterday) so as long as that programmatic is just some technical hurdles to overcome to start this qtr then they'll still want to play

I think the other mistake was to move sales responsibility to the agencies while MTH MM KM and Emily worked on the diverse marketplace which is the sector that seems to be producing (the ispot campaign was an inclusive one) LOTM

You've got to look at the last picture LOTM...MTH a judge along with 5 other high calibre industry experts she must really be making some waves...one of them was the Global Head of DEI for RICHEMONT up to a few months ago now founded a DEI AI company he's got 140,000 followers on LinkedIn here's his impressive profile he's also in quite a few of the pictures with MTH he's got white hair and black glasses

https://www.linkedin.com/in/dougmelville?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

MTH post on co hosting an event at the ANA conference the past couple of days

https://www.linkedin.com/posts/mthernandez_i-couldnt-have-asked-for-a-better-activity-7265605342082875393-DV1V?utm_source=share&utm_medium=member_android

From what I can find about Ventura LOTM I believe TTD made a strategic decision 3 years ago that more and more people will be having as large as possible super smart TVs around the home to do everything you can do on on your and probably link up with your smartphone. So they've secretly built this new operating system that'll make it easier to do everything it will probably be pre installed on TVs or an easy app to download

Saw that article liked by MM before SB LOTM seen connections by both companies with Mirriad especially mediaocean recently who have just purchased Innovid for double the SP $500 mill they have been loss making for the last 5 years but have just gone into profit for the first time here's a bit about them they insert interactive banners into video Mirriad insert products and brands into video as you know

In 2007, our founders Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and it was time for video to step up. It was time for Innovid.

Two years later, Innovid filed the world’s very first patent to insert interactive objects into video. That’s right. We invented interactive video. And, as you can probably tell, we’re pretty proud of it.

Since then, we’ve helped over 1,000 of the world’s largest brands tell better stories with video.

Now we are transforming the TV experience with dynamic, data-driven creative delivered on all channels (from connected TVs and mobile devices to social channels like Facebook and YouTube), and 3rd party measurement through our media-agnostic platform.

We’re headquartered in New York City, with teams across four continents.

So no wonder SB & MM liked the buyout news LOTM going to try and find out the contact details of the new ii who came in on the last placing Dr Jonathan Milner today

Magnites Springserve looks like it's involved too in TTD Ventura 3 year build kept this very quiet and under Googles radar it seems

https://www.magnite.com/blog/simplifying-the-programmatic-pipeline-magnite-introduces-new-ctv-dsp-integrations-with-the-trade-desk-and-yahoo/

Been going over the programmatic announcements and found this mentioning a test delivered through a "popular DSP" so the 1st end to end successful test nearly 2 years ago was not through a SSP the most popular DSP is The Trade Desk...Now TTD announced yesterday their new platform rolling out next year which has been quietly built over the last 3 years. This was part of Mirriads rns Dec 22

"Mirriad, the leading in-content advertising company, has delivered its first in-content advertisements via an end-to-end programmatic transaction.

Programmatic advertising uses an automated process to purchase digital ad inventory across web, mobile, apps, video and other digital channels. While traditional methods generally entail manual processes, programmatic buying uses automation and machine learning to efficiently buy and sell the inventory instead.

Connecting its platform with the digital media ecosystem is a significant step forward in Mirriad's strategy to include in-content as part of programmatic ad buying. Delivered into programming on a popular global network, via a leading demand side platform, this pioneering test successfully paves the way for future commercial transactions.

This is from TTD Ventura release yesterday like by Mirriad CEO

State of play: Ventura, a nod to the company's headquarters in Ventura, California, will be rolled out to the market in the second half of 2025, Green said. The company has been working to build the system quietly for three years.

Be great if this is what's been going on and about to go live if TTD has kept it secret for 3 years then maybe Mirriad has had to also iSpot is TTD unified ID measurement provider

Please read the article LOTM posted this morning

Yeah cozy said what I've needed to say and going to filter the shallow soul so I don't respond anymore