Member Info for 2phevs

Motion Bounty I think LOTM

The only thing I can find with big new integrations regarding sales and marketing is Shopifys new tie up with MSFT Business Central never know LOTM perhaps that SB PM webinar with those MSFT executives with PM stating Mirriad would like to have a self serve platform on MSFT Marketplace be great if MSFT have utilised a self serve brand in video sales and marketing function into Shopify....does make sense as their clients have to go to third parties normally rather than like Amazon where it can be done all in their Amazon shop would be good for Shopify clients to do it inside their own Shopify store front LOTM

If the article is correct LOTM it means Shopify looked into inserting brands into video for their clients and found Mirriad has a specific patent on that which they actually do!!!

Had an auto reply from largest ii and SB not available until 20th LOTM :(

Sent this off to ii's and SB NH see if anything comes back the guy who posted the "news this week" article seems pretty on the ball and has 20,000 followers on LinkedIn which is very unusual to see over 5k ???? Let's see LOTM

This article quotes Mirriads Marketing Manager Priscilla V

https://www.shopify.com/uk/blog/virtual-product-placement

And this linkedin post states "this week's news

Shopify leverages virtual product placement to seamlessly insert branded products into videos and images using AI

https://www.linkedin.com/posts/johnreadman_in-this-weeks-digital-news-google-activity-7274419257130508288-8ZQD?utm_source=share&utm_medium=member_android

MTH podcast published yesterday LOTM

https://www.ivoox.com/ep-182-maria-teresa-hernandez-head-of-audios-mp3_rf_136915596_amp_1.html

Can't help mentioning this connection showing on MTH'S latest event post (not going to post the profile LOTM) I know you'll like this one and it fits with recent stuff we've found

Global Experience Creative Producer at Nike

GL whatever happens LOTM

In MTH we both believe not bothering posting the link LOTM but she's in very good company at the table and looking after the Paramount account in particular

2025: Innovation as a pillar

As we look ahead to 2025, the coming year will bring new developments across the board that will help us stay ahead of the curve, such as the launch of the “Canela Rewards” Program , which will reward users for viewing content, sharing, participating in surveys, and more. This program will offer brands a variety of ways to integrate, allowing them to effectively connect with highly engaged audiences and maximize their interaction on the platform.

Also coming next year is a new installment of the popular “Secretos” reality TV franchise : “Secretos de Parejas , ” which promises to take the excitement and drama to a new level, bringing together well-known Latin celebrity couples on an unforgettable vacation to the island of Bali, Indonesia, offering viewers intimate and exclusive access to their lives.

The way in which brands interact with their audiences will also be redefined with the debut of “ virtual product placement ” , which, through AI, will allow products and brands to be integrated into previously produced content.

No wonder sales were down Canela was supposed to be Q3 2024 why didn't they just explain investors can understand a 6 month delay

If you read the article the exclusive deal with Paramount ie Pluto means loads more brands introduced into the VPP mix and now makes sense the job posting the other day

At least Canela are transparent

https://insiderlatam.com/canela-media-crecimiento-innovacion-y-futuro/?dplrid=44657369676E667265656C616E63652E616E6472656140676D61696C2E636F6D

Ha funny you mention maybe Triplelift still bubbling in the background

https://www.linkedin.com/posts/ispottv_were-thrilled-to-announce-that-we-are-teaming-activity-7273009378520186880-5Pzt?utm_source=share&utm_medium=member_android

Ha LOTM guess what VEVO who are mentioned on the article are listed on Mirriads coming soon Diverse Marketplace and Mirriad integrated with VEVO just before IPO so you never know

Here's the Mirriad VEVO article

https://www.hypebot.com/hypebot/2014/05/vevo-to-insert-ads-in-music-videos-via-deal-with-mirriad.html

Yeah LOTM definitely no connection to CEO of Triplelift leaving because of me haha it was more about naming AMC and Paramount last year and i told him the wording in the RNS was to specific which lead to the naming which I didn't do with WBD even though I'd worked it out

What also gives me confidence is that they put the bones together of that sort of size of deal which would of required some sort of programmatic/automation system for it to happen so if they had a pipeline of 4 of those sorts of deals next year even one or 2 to clear would set Mirriad up for a bright future

I'm going to keep sending suggestions and info to SB NH and ii's in fact someone mentioned an accountancy tip very recently that I'll send to NH and cc in the ii's

Stephan asked me to do the same at the beginning of this year which I duely did and look how that turned out perhaps the Triplelift CEO leaving missing out on that 8 figure deal on a timing issue US Elections blindsiding them and direct intervention from the biggest ii's under the instructions of their wealthy clients has seriously sharpened the focus of the company perhaps it's time to cut them some of my investigative slack

Stephan asked me to leave it a few weeks before posting info found so I'll go back to that LOTM do feel a lot better since the actual iSpot TDMA and Canela job news suggesting long term plans and strategies in place with serious cost cutting/internal automation been completed

24-48 hours measurement results meets any demands by advertisers for A/B testing which is in high demand at the moment these capabilities really put rapidly measurable VPP up there with any other ad formats

BTW LOTM Albert commented on the white paper

https://www.linkedin.com/feed/update/urn:li:activity:7272655602638536704?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7272655602638536704%2C7272673346285142016%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287272673346285142016%2Curn%3Ali%3Aactivity%3A7272655602638536704%29

Also been hitting me after watching the iSpot youtube yesterday that 24-48 m

Oh well LOTM

Just found this I think it links to something earlier this year Albert and his Agency are mentioned as well as all the other Agencies have contributed

Mirriads Toyota Campaign along with 2 others are showcased as examples you can download the white paper just by giving some basic info

https://www.linkedin.com/posts/instreamatic_white-paper-ai-in-creative-production-activity-7272655602638536704-Y4JX?utm_source=share&utm_medium=member_android

Anyway lots going on in London

https://www.linkedin.com/posts/coalition-for-innovative-media-measurement_thats-a-wrap-on-cimm-london-special-thanks-activity-7271975263683465217-OVRP?utm_source=share&utm_medium=member_android

https://www.linkedin.com/posts/andy-plesser_london-calling-excited-about-our-big-week-activity-7269702997759213568-zKg3?utm_source=share&utm_medium=member_android

MM blocked me now must be reading posts here JB Chairman did know my profile name here when I met him at the AGM

Maybe that reply I posted yesterday to you LOTM about MM reacting with the LG Magnite post got SB to act could do with you monitoring MM

Anyway

MM liked the CRO of Magnites post about LG LOTM he's the guy who was quoted in the Mirriad Magnite RNS

Here's his post

https://www.linkedin.com/posts/sean-b-3a16999_lg-ad-solutions-renews-global-partnership-activity-7272262538615042049-eh7e?utm_source=share&utm_medium=member_android