Member Info for 2phevs

Here you go LOTM

https://youtu.be/OPKTQZmxl0Q?si=JZwO0x0j_xaOKD-d

The full video also features an exec from SpringServe/Magnite who confirms later on that some press releases come out

Just sent link and WBD launch message to Stephan and 2 ii's asking for immediate disclosure as the campaign must be worth more than the pitiful revenue last year let's see LOTM

LOTM I'm going to have to let you sort this one the video that is 37.20 minutes long at 6.30 minutes the UK sales person for WBD mentions how it was announced the previous day at the same event (The future of TV advertising global London 2024) about US WBD MAX HBO have launched VPP with general motors in their content....so shenan Reed head of marketing at GM was at the Cannes dinner by Mirriad this year and obviously Mirriad is fully integrated with WBD

So if you click on this link LOTM and go through the other 39 videos available about 20 mins each you'll find the announcement it you could then post please no need to listen to the 37.20 one but it's also a great listen

https://www.youtube.com/playlist?list=PL0wzsKy6Z_uaObSJvCAIiRnDJebjqc0r7

If I may add LOTM on the financial side

This from the TU

As previously noted, substantial progress has been made on cost-saving initiatives. The cash cost base for the last quarter of FY2024 was approximately £750k per month, and the expected cost base for FY2025 is approximately £8m for the year. Cash at the year-end stood at just under £4.8m, reflecting disciplined financial management.

There has been at least 6 staff reductions 3 in creative and 3 in software during the past few weeks along with the 200k+ saving from new auditor who is the Auditor for Octopus Energy and other listed companies so Mirriad should be decently below the 750 cost base THIS qtr now PWC off the cost base

If I may add LOTM

This from TU update in simple terms not Adspeak

By further integrating into the advertising ecosystem, we have proven demand for Mirriad's format as the key to unlocking scalable revenue and securing the engagement of content and adtech partners through technical integrations and content clearance. As a result, we are entering the new year with a strong pipeline of opportunities with advertisers and agencies

The above means....the unique automated measurement capabilities Mirriad has now integrated into the advertising ecosystem has after testing with 2 six gross figure campaigns one forced and one passive with Walmart proved how Mirriads VPP unlocks scalable incremental revenue to content providers and Adtech partners

Which has led to the SECURING of content providers and Adtech partners Which has resulted in technical integrations and content clearance

Yeah LOTM just got a lot to sort out this week now

I know it's a big ask but if you click on the clapping hands and blue likes it should give you a list...could you post that info minus any Mirriad employees and I'll check it out if any are linked to Freewheel Comcast nbcuniversal or Universal Ads

Will you post who reacts with SB'S BENlabs post please LOTM maybe on Wednesday to give time for a full list

And another courtesy of Eric this one has over a million followers this was the 1st post using the format 7 months ago

https://www.linkedin.com/posts/donnellychris_good-leadership-shouldnt-be-a-mystery-activity-7199755818357903361-6eDf?utm_source=share&utm_medium=member_android

Interestingly all of this group are based in London and 4 of the 5 Mirriad employees that reacted for the first time on Justin's post are from the London area LOTM hopefully a test that's been successful to be announced with MSFT for global rollout

Here's another one LOTM 125k followers 1st used the format with his own name 7 months ago really ramped up its use in recent weeks and seems to of changed to a few seconds of video (might have something to do with the video within frame part of patent

https://www.linkedin.com/posts/simonkoerner_selfawareness-emotionalintelligence-personalgrowth-activity-7195341087429799937-M41x?utm_source=share&utm_medium=member_android

Again courtesy of following Justin these large following linkediners seem to be following each other

This James Rooke really knows what going on with Universal Ads there's a bit half way through mentioning AI creative collaborations they're finalising where self serve Ads can be created in minutes....another good listen LOTM

https://www.beet.tv/2025/01/comcast-advertising-aims-to-make-tv-ad-buying-as-simple-as-social.html

Going to be out of action for a bit LOTM very close family bereavement this evening will look in now and again but won't be researching/posting as much

Does seem like an old logo I've seen in the past LOTM but can't be sure sorry

Would you mind posting the link I'm not very well versed with that board LOTM

Justin's 1st use of the format was 8 months ago and Eric's 7 months ago they both have continued to use the format since LOTM

Just found another linkedin poster using the same DOOH OOH boards buildings walls with a message on courtesy of following Justin today (so maybe they converse) this guy has nearly 1 million followers LOTM and Eric started using the new format exactly the same time as Justin...perhaps linkedin approached them with the format that's got Mirriad written all over it

https://www.linkedin.com/posts/eric-partaker-5560b92_theres-nothing-wrong-with-cutting-ties-with-activity-7200104570746781696-C2li?utm_source=share&utm_medium=member_android

Following Eric no as well LOTM

Mirriad BOD JF now liking Universal Ads post LOTM as well as the president of Comcasts post yesterday....still a coincidence!!!!

https://www.linkedin.com/posts/universal-ads_ces-ugcPost-7283195910929432578-xb82?utm_source=share&utm_medium=member_android

BTW LOTM if this is now ready to go as a self serve tool in the MSFT Marketplace (as mentioned by PM in the MSFT webinar lat June) then those 3 software engineers (probably around a fifth of Mirriads software workforce) may of completed their project ....seems logical to me LOTM

Yeah LOTM going by the continuous use of this new format on that account it seems to of been a success and here to stay

No Justin isn't an ex BOD that was about the SB thing LOTM

Got to say again LOTM great spot

So 8 months ago (about the time of the MSFT webinar) Justin was posting these basic framed messages here's the last one before they changed to a new OOH and few other formats one's even a post it note on a well known statue

https://www.linkedin.com/feed/update/urn:li:activity:7184612814932643841?utm_source=share&utm_medium=member_android

Here's the 1st one in the new digital banner format IT'S SO MUCH BETTER and the repost/comments results speak for themselves

https://www.linkedin.com/posts/jwmba_integrity-is-getting-harder-to-find-24-ways-activity-7184890979542335488-rzSM?utm_source=share&utm_medium=member_android

This is the 1st DOOH example from 8 months ago but you'll notice his name isn't on the bottom

https://www.linkedin.com/posts/jwmba_its-not-selfish-to-distance-yourself-from-activity-7187788570999382016-GgPM?utm_source=share&utm_medium=member_android

Then a few days later came his 1st OOH carrying his name at the bottom

https://www.linkedin.com/posts/jwmba_18-ways-having-a-good-manager-is-a-blessing-activity-7190324532916678656-MZ17?utm_source=share&utm_medium=member_android

Definitely following this guy from now on got great values he's also been in stealth mode with a start up for 12 months

Perhaps Mirriad ready to announce after testing now Mirriad employees reacting with his posts LOTM????