RE: Finally found the proof that programmatic IS LIVE27 Mar 2025 09:10
Bentley43 have you downloaded the report???
It impartially states via Carat by WarnerBros Discovery executive with a Mirriad representative there that MIRRIAD IS INSERTING PROGRAMMATIC LY which you've just said that's what we've been waiting for???
Here's the full text of the report Bentley43 if you care to read it this time
In a dynamic session exploring the intersection oftechnology, advertising, and entertainment, industry leadersfromMirriad, Warner Bros. Discover, and the Carat teamhighlighted how the media landscape is evolving beyondtraditional boundaries.Speakers emphasized thattoday's digital ecosystem hastransformed how we consume media, with social platformsbecoming primary sources for news and entertainment.Therise of user-generated content on platforms like TikTok andInstagram has created expectations for authenticity andtransparency from brands. This shift in content consumptionunderscores the importance of building connections whereaudiences already are, using beloved IP and talent to createsomething special that wouldn't exist without the brand.In the first building block,Mirriad showcased its innovativevirtual product placement (VPP) technology, which uses AIto seamlessly integrate brands into existing video content.This technology scans and analyzes content to identifyoptimal moments for product placement, ensuring that theintegrated products appear natural and contextuallyrelevant within the scenes, thereby enhancing the viewerexperience without traditional ad disruptions. A process thathas historically taken 8+ months to now being insertedprogrammatically and seamlessly.Warner Bros/Discovery, in partnership withMirriad’scapabilities, took this one step further, and presented its Max streaming platform, which now offers shoppableexperiences integrated with the programming. Using AI, theycan identify and categorize specific moments within showsto create contextually relevant opportunities for brands toconnect meaningfully with audiences. This approachleverages both AI technology and human creativity toensure the creation of meaningful and engaging contentthat resonates with viewers.But the key content theme that emerged in the discussionwas "newstalgia"— it’s the concept of leveraging beloved IPto create multigenerational moments that feel both familiarand fresh. This approach taps into consumers' desire forcomfort while introducing iconic content to new audiences.The right combination of the technology, commercecapabilities, and content alignment is the key to success.Successful innovation requires inclusion and thoughtfulpartnerships.Rather than interrupting content, brands mustfind ways to enhance the viewer experience throughcontextual relevance, such as the hotel in "White Lotus"selling out immediately after airing.As competition for attention intensifies, the sessionconcluded that brands must move beyond traditionaladvertising to remain relevant. Creating seamlessintegrations that respect audience expectations
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