Member Info for 2phevs

Here's the latest list from IAB Newfronts LOTM

Not 100% on this LOTM but to highlight Germany perhaps just Germany was 12% and others were and are more possibly an internal pll up like SB on NH or a strategic partner that has being doing DD pulled SB up on the wording who knows LOTM

I tell you what BPSR what do you think programmatic will actually open up for Mirriad??

Then you can answer your own question if you understand what they've been trying to achieve over the last 40 months

At last a Mirriad BOD Member has actually celebrated a Mirriad post only taken 18 months for me to see that....

https://www.linkedin.com/posts/mirriad_mirriad-partners-with-group-black-to-enhance-activity-7315372195998806016-KYvg?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Meant to say other than the CEO or CFO

She's number 10 on the list

perhaps this is finally it

We've all seen the impartial Carat Innovation Summit report page 28 where a senior Mirriad employee who was pictured sat next to a Senior

WarnerBros Discovery employee and 2 directors from global agency Dentsu owned Carat stating "after 8+ months Mirriad together with WarnerBros Discovery are PROGRAMMATICLY inserting brands into content and also highlighting shoppable moments"

I don't know why they ha e released the programmatic news yet maybe they're doting the i's and crossing the t's Joeblogg with a few more Newfronts and Upfronts programmatic bidders

Used to follow this who reated a lot with MTH middle to end of last year LOTM but he posts a lot so my feed was full of his posts and unfollowed him....he's the CEO of ReachTV saw him live on cnbc last year his company controls basically all hotel and airport TVs ReachTV has agreements with NFL NBCUniversal and loads more IP and content owners

Here's his profile LOTM

https://www.linkedin.com/in/lynnwood-a-bibbens-7287248?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

If I may add LOTM I think think these others from the Newfronts could be relevant as well

Remezcla 1.50 Wed 7th May (majority owned by MyCode

Additional A+E GM "Future of Digital Innovation" 10.15am Wed 7th

LatiNation etc etc here's the official IAB Newfronts list LOTM so we don't cross over

Linkedin on the 5th May at IAB Newfronts talking about video advertising could be very interesting LOTM

https://okt.to/lEuJBy

It's probably means it's been officially sanctioned by SB not like the revelation that came out of the Carat Innovation Summit Report that Mirriad are programmaticly doing VPP for WarnerBros Discovery after 8+ months of sorting it out LOTM

Here's MTH'S post about it... it's about time around 20 Group Black employees positively reacted with the Group Black post a week ago... but nothing until now from Mirriad great to see

https://www.linkedin.com/posts/mthernandez_mirriad-partners-with-group-black-to-enhance-activity-7315439394637680640-c4Zo?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Raj P went in June last year LM went over and culled around 25 % of workforce I noticed a few more streamling of workflows in a latter VFX job advert that detailed teams with automated numbering of frames chosen etc etc probably part of the programmatic solution they've been testing with WarnerBros Discovery (as revealed here 2 weeks ago) and unknown yet other global Ad Partners plus US Networks as mentioned in the January TU LOTM

Sorry LOTM forgot the Uniqfeed one so exactly the same as TGI Sport example perhaps they need Mirriad in some way for the automated demographics changing of advertisers like they've done with Mirriads architecture in AWS E2

https://www.linkedin.com/posts/uniqfeed-ag_virtualadvertising-sportstech-activity-7310329360928944129-UXlK?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Sorry LOTM busy Monday nothing much to find over the weekend

Here's a post I found from Uniqfeed competitor TGI Sport

https://www.linkedin.com/posts/tgiworldwide_sportbusiness-sporttechnology-virtualadvertising-activity-7311340723939803136-votV?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

However got hold of this today from the Amazon stand at NAB 2025 Las Vegas

Watch the YouTube video it's exactly the same as a Uniqfeed one done a few weeks ago and liked directly by a quite a few Mirriad employees if you check the list

Here's the TGI Sport Amazon demo also check out the workflow it's very similar to Mirriad types with Amazon but they've never done live sport

https://aws.amazon.com/media/nab25-demos/hyper-personalized-virtual-ads-for-live-sports/

Here's the Uniqfeed one from a few days before this release is remarkable similar to the 1st link on this message

What's really interesting is TGI Sport have been gobbling up any competitors that they have IP issues with like Supponor (€100 mill July 2024) last year and that's after TGI Sport won an IP case against them....if they want to go into AI contextual scene scanning with contextual and demographical products inserted automatically they're going to have to talk to Mirriad 1st perhaps that's why Mirriad and Uniqfeed are so close

Here's the TGI Sport Supponor deal pretty sure I posted this last year but didn't see the Amazon tie up

https://www.sportico.com/business/finance/2024/tgi-sport-supponor-sale-price-sports-ad-tech-1234787371/

Dear Flightman so sorry to hear about your health keep fighting on fingers crossed for you

All I can say LOTM is NBCUniversal and don't bother with LL just filter it..

Just check if it's boasted on AVCT about a huge short it took out there secretly while daily FUD speading ....see ya next week

Companies house Medjed I'll see you all Monday for the new tax year

This is great for Mirriad after doing virtual banners for General Motors EV Cars recently 94% increase in sales obviously I'm not saying that's all down to Mirriad but it helps with the overall acceptance of Mirriads platform

https://www.linkedin.com/posts/shenanreed_gm-posts-17-q1-sales-growth-on-strength-share-7313196386005512192-NV6p?utm_source=share&utm_medium=member_android

BTW for newbies this global head of GM Marketing was at Mirriads Inaugural Inclusion Dinner in Cannes last summer as a guest of Mirriads

Hopefully LOTM they'd daren't put anything on LinkedIn because of who will react with it letting more cats out the bag

Sorry Joeblogg just looked back over the green boxes and noticed another charlatan I filtered a few months ago having a false post I thought all the green boxes today was LL

GL to youJoeB

What joeblogg why do you need to send proof?

Mirriad (MIRI) a provider of AI-powered virtual product placement, and RTL Ad Alliance have renewed their services agreement for a period of three years from 1 January 2025 to continue bringing innovative in-content advertising solutions to brands. The Agreement renewal further continues Mirriad’s integration across the RTL Group by also reaching into selected prime-time-formats such as “The Bachelor”.

Comment: Name-dropping “The Bachelor” in one’s RNS has got to be a winner, even if most of us have not seen it. But it could still be enough to allow shares of MIRI to continue their recent recovery.

https://www.share-talk.com/rns-hotlist-with-zak-mir-ctai-obi-lifs-boom-g4m-miri-eme-rpi/

GL both of you

Yes LOTM and if you don't have to shoot a whole new advert for a 30 second slot in that other countries language and culture but just get the virtually inserted product changed to the local global brand equivalent the brand will save millions upon millions