Media Idustry News Top of the tree CYNOPSIS Article22 Apr 2025 06:39
So Shopify is involved in VPP (as 2 of Mirriads employees in December where mentioned in their website article got to be tied to the Carat Innovation Summit mention of shoppable moments)
Here's the paragraph
Shopify defines VPP as a “digital advertising strategy that uses AI to contextually place brand integrations (in the form of product, signage, 3D modeling, and more) directly into video content
And this is what Mirriad the leader in VPP no one else can do all of this
What makes VPP so impactful is the power of AI. Starting with context analysis, AI performs scene segmentation (lighting, camera angles and other visual cues to better understand the context of a scene. Furthermore, with object and action recognition, algorithms identify actions objects and actions within a scene to not only understand a situation, but the emotional tone of said situation.
Additionally, AI will perform camera angle analysis, analyzing angle and perspective, composition and framing, as well as movement and dynamics to enrich emotional awareness. AI will also complete emotional tone analysis, taking in voice tone, gait, facial expressions and micro-expressions to possess a more complete emotional picture.
Once completed, AI takes all the data collected to craft an overall emotional assessment using Machine Learning (ML) modeling to connect the dots between cues and emotion.
OH AND NOW THEY FINALLY TELL US PUBLICY THAT MIRRIAD IS DOING VPP FOR PRIME VIDEO AND ITV (these are additional to who we know already)
According to AI-powered product placement firm Mirriad, some of the key benefits in implementing VPP are seamless integration into existing content, making advertiser access fast, scalable and flexible. It allows content creators the freedom to create a narrative, and blend intuitive and non-disruptive advertisements into their story. We see Mirriad’s work on Prime Video and ITV.
Mirriad are very close to the 3 other companies mentioned in the article KERV shoppable TV NBCUniversal and uniqFEED so please tell us Stephan Beringer what is really going on
Here's the very balanced article
https://www.cynopsis.com/cyncity/ai-and-ad-insertion-how-machine-learning-is-changing-product-placement-and-brand-integration/
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