Member Info for 2phevs

Has SB actually posted about VPP today LOTM I'm getting an article but can't access it on LinkedIn

About bloom8n time Mirriad Cynopsis articles are extremely important for the media industry

https://www.linkedin.com/posts/mirriad_ai-and-ad-insertion-how-machine-learning-activity-7321241458127040514-l2tB?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

And this is j7st Mirriads backstop

https://www.linkedin.com/posts/group-black_join-us-at-possible-were-thrilled-activity-7321249909410574336-0wHS?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

It's truly frustrating LOTM but Magnite and UniversalAds recent revelations explain the secretcy of this adtech market both have revealed platforms that have taken years secretly to build and are still in semi testing...

I wouldn't be surprised if Mirriad have been knocking on the door pushing for release dates and maybe the US Majors have been stating to Mirriad and the global brands to just hold on and wait and in the mean time they've come up with the TDMA and a monster deal last year to put enough revenue Mirriads way but didn't anticipate the clearance delay....I don't think that's going to happen again after learning from it and if Mirriad and the brands are told to hold on for longer then a few private marketplace deals PMD's will be sorted at the Upfronts LOTM

Remember what SB said in September's webinar "global brands are offering to join in my conference calls with the US Majors to make things happen"

Totally agree Bentley43 I do this research to reassure myself that I should stay all in here...I did see some warning signs last September so got out and made a nice bit on ONDO but when the measurement capabilities info dropped and I could see BENlabs staff reacting heavily with Mirriad at the time that was a turning point for me and touchwood I've seen no warning signs since and only positive pointers but DYOR Bentley43

Interesting like on Magnites Sean B post

RTL Ad Alliance mmmm

https://www.linkedin.com/in/alexandrecallay?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Also the CRO at Kerv same company mentioned in Cynopsis Mirriad article he's defo reacted with Mirriad a lot over the last 18 months

https://www.linkedin.com/in/jaywolff?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

You'll notice Magnites article states how long it's taken them to do this publicly you can probably double that privately LOTM

Another MIRRIAD BOD has liked it too LOTM going to keep an eye on who reacts with this today

Yep that's the guy mentioned in Mirriad's Magnite RNS in 2022 Sean B and it's an article expanding on what I posted yesterday about Magnite LOTM

I read it that he's completed his programmatic mission he also reacted yesterday with WarnerBros Discovery post and an Amagi one both Mirriad partners also with GumGum who's CMO Kerel Cooper has been reacting with MTH recently so my logic is job done for Mirriad it's only taken 3 years

This is him Flightman

https://www.linkedin.com/in/stewartdalton?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

I know the FCA is useless however Flightman the rules are not to post material confidential information in public and not to trade upon such information I'm sure your aware of this

I don't think that would be a good idea especially if I got some material information a bit over stepping the line in my book Bentley43 but you could have a go if you want to

All I can say to that Bentley43 is yesterday Mirriads Product Manager since Mar22 who as he states in his job description was "heavily supporting programmatic delivery on SSAI platforms" has put himself up on LinkedIn as "opentowork" hopefully meaning he and his team have delivered programmatic after 3 expensive years

He has also yesterday liked a post about how not being missed when your not in the room because your strength is not being irreplaceable it's making the whole team stronger even when they're not in the room....along with other very positive wording about building strong teams....this gives me a bit of insight into his leaving Mirriad with job done mindset Bentley43 and yes it'd just my logic

Here's the post he liked yesterday after stating he's finished at Mirriad if anybody is interested

https://www.linkedin.com/posts/anshul-chhabra-46ba9b113_not-every-engineer-who-has-4-5-years-of-activity-7320793128620158976-9DhT?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

I can only say LOTM that the company stated this 3 months ago in the TU

We are also on the cusp of launching our programmatic solution with world leading adtech partners, currently in testing.......now if you type global CTV AdTech companies into Gemini it comes up with Magnite and NBCU....Magnite is officially announced by Mirriad and Mirriad has announced its in negotiations with 2 other US Majors which one has to be NBCU....because they've announced negotiations at least 3 times they can hide behind the confidentiality aspect of the negotiations under AIM rules....those negotiations could well include integration into NBCU sister company Freewheel that powers Universal Ads.... so hopefully that gives a scenario that matches the Jan 25 cryptic TU programmatic testing with world leading adtech PARTNERS (partners being used in that statement must mean they're working together).... the TU mentions that declining US Linear TV is the bedrock of Mirriads business until it's programmatic solution is in the market.....and this is why the wording of the same TU features this bit that implies the TDMA was a focus while the US Major Network partners speeded up inventory and programmatic launches....a type of backstop as such LOTM which seems to be doing better than expected on the face of it this year with all the announcements

Again just my logic LOTM

Not just Hispanic or Black LOTM but the TDMA includes these as well and they're growing big time

https://www.nielsen.com/insights/2025/breakthrough-roi-investing-asian-american-audiences-media/

All in here but have around 20+ on a watch list when I hopefully top slice here at 1.20 I really liked ITM's RNS yesterday I follow a couple of senior execs there seems a lot brewing under they're bonnet oh well I'm going to listen to a rendition of WHY ARE WE WAITING!!!!

Look back at Mirriads RNS's regarding SpringServe in late 2021 (Magnite acquired SpringServe in 2021) the look back at Magnite RNS's in 2022 Bentley43 that should explain everything

There is also a couple of articles about Magnites partnership on Magnites website (which they would of removed if they weren't working with them) if you can't find anything Bentley43 just let me know and I'll dig them up

Hopefully Mirriads been waiting for this to be announced SpringServe part of Magnite are the only other programmatic partner officially announced back in 2022 (ties in with SD's job role LOTM) other than Triplelift (and we know what happened there) so we wait again all the initial partners are Mirriad integrated including Disney a few years back but we don't know if that relationship still exists it was through Starz Indian Network

Anyway here's the news from SpringServe/Magnite just released 30 mins ago

NEW YORK – April 23, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its award-winning SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery.

https://www.magnite.com/press/next-generation-of-springserve/?&utm_source=linkedin&utm_medium=social&utm_campaign=springservenextgen&utm_content=staticimage&utm_term=learnmore

Sorry wrong profile LOTM

https://www.linkedin.com/in/stewartdalton?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Well Well LOTM my wish a hour ago of a cull of developers seems to be actived with the top one looking for work....job done it looks like

His responsibilities since Feb 2022 (that didn't get updated recently like the guys in America) were aligning systems with SSP'S & DSP'S (Magnite Freewheel The Trade Desk) along with programmatic delivery on SSAI platforms (Amagi) also identifying and building new products

I literally checked him a few hours ago then since my cull of developers/engineers post he's put himself up for "opentowork" on his profile

Like I said earlier JOB FINALLY DONE in my logic and now it's save money and build revenue with the product that has cost £50+ million of shareholders funds

Here's SD's profile if you haven't checked him before LOTM

https://www.linkedin.com/posts/tatiana-lifar-872655109_opentowork-activity-7300534759401680897-ii8f?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Mirriads time of reckoning is now LOTM and BENlabs know it

Brands are subtly embracing Hollywood and Filmmakers want to work with them

https://www.indiewire.com/news/business/brands-embracing-hollywood-filmmakers-want-work-1235115049/

Katy and Erin both know it too

https://www.linkedin.com/posts/katy-wolf-2017_brands-are-subtly-embracing-hollywood-and-activity-7319070393057652736-lzC8?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY