Member Info for 2phevs

Here's the growthfronts Mirriads webpage that states a couple of examples (look under measurement section) GBGGH

https://aimmgrowthfronts.com/dotm-submissions/mirriad/

Mirriad lost out on 1 closed deal with a large brand last year that was in the $20-40 mill range which Mirriad would of received between 20-30% of if it had of got clearance in time....Mirriad did a six figure deal last year on a unique new measurement package....on growthfronts it impartially states "Added value measurement included at $300K (forced exposure study), and $500K (pixel-based measurement)".

I would suggest mid six figure deals which Mirriad recieves 20-30% from are hopefully very regular this year....and large 8 figure deals could be quarterly hopefully starting this year GBGGH

Well worth a look at LOTM'S Business case on advfn MIRI last post on thread

It's been put out by CMOFirst and CBS but this is the most important one so far

https://www.linkedin.com/posts/martech360_content-crossculturalstorytelling-groupblack-activity-7312823420503703552-BNht?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Wouldn't that be "easy button" LOTM.....

Brand recognition via VPP and contextual shoppable moment taking customer straight to Brands storefront on Shopify "easy" as that

More from James Borrow from Universal Ads 10 mins ago LOTM mentions "Brands built on Shopify" as an example

But Universal Ads is less about attracting the mass of businesses and local services that make up the majority of Google and Meta accounts. Rather, it’s going for the digitally native brands that already spend millions or even tens of millions of dollars per year on marketing and have serious cash flow, but don’t necessarily have a lot of brand recognition.

These types of brands – say, for example, an ecommerce business built on Shopify

https://www.adexchanger.com/digital-tv/how-comcast-is-convincing-digital-native-brands-to-spend-on-tv/

Mirriad EMEA's Louis Wakefield must be rubbing his hands together when he sees this deal between Mirriads partners Publicis and JOYN.....EXCLUSIVE AD FORMATS

I wonder if that was why MTH was a judge on Teen Miss America the other month LOTM

https://www.linkedin.com/posts/publicis-media-germany_femaleempowerment-diversity-vivaladifference-activity-7312799026918162433-gc0h?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Very good thesis LOTM so maybe yesterday's un heard of volume came from those in the know at WPP, NBCUniversal and Group Black that can take a piece of Mirriad now the information is public.....imagine what's going to happen when NBCUniversal announced along with programmatic and Mirriad identified contextual shoppable moments...just for starters LOTM

Sorry Rge_master typo next couple of days not years

Rge_master get yourself down to this if you're in the area 2 of Mirriads most important partners talking about the future of advertising today and the next couple of years you might want to validate seriously topping up

https://www.linkedin.com/posts/magnite_aweurope25-activity-7312745603355021314-DxVj?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

nbcuniversal's deal with group black 9 months ago

nbcuniversal expands partnership with group black; creates dedicated culture-driven content collection on peac0ck

this new collaboration builds upon nbcuniversal and group black’s existing partnership, which originated from pea****’s black excellence 365 program in 2023. through this initiative, nbcuniversal curated a collection of black-led and diverse content marketed and sold by group black, fostering year-round advertising opportunities and investments in the black-owned ecosystem. more than 30 brands signed on in the first year, which saw an average reach lift of +19% on top of nbcuniversal’s direct deals.

yeah could be lotm it's got to be something bigger than just group black could be linked to universal ads (nbcuniversal's sister company)

BTW the NAB Show starts April 5-9 in Las Vegas

Announcement April 6th at the start of the NEW TAX YEAR after all the recent tax mitigation rollovers and Bed & ISA tiny margin trades????

My logic says yes

Not one post on LinkedIn in about Group Black in fact nothing for the past few weeks since growthfronts which was kept at just their Diverse Marketplace sector yet behind the scenes a report was released from a summit not announced by staff at Carat stating Mirriad after 8 months now doing programmatic inserts with shoppable moments........

This from Mirriads Nomad Allenby Capital lat May

Mirriad has also successfully migrated to Microsoft to provide an open architecture,enabling third-party tool integration and ecosystem interoperability. The collaborationhas also increased Mirriad’s AI capabilities using Microsoft’s tools and services.Mirriadalso plans to make its platform available via Microsoft Marketplace. A new collaborationis also in development with Amazon aimed at accelerating the monetisation of the programmatic in-content solution across the wider market.

Me and LOTM were at last years AGM I had a list of 13 questions that got answered and I persisted with what's going on with Amazon....the CEO stated that Amazon had shut down it's own virtual product placement department....that's confirmed impartially by the fact Amazon's head of that department joined Ryff just before Mirriads AGM last June (BTW they've been trying to copy Mirriad for a few years with a different type of VPP which is not embedded because that's patented by Mirriad their solution is the same as the one Amazon gave up on last year that just can't guarantee 100%accuracy every time.

So this was posted an hour ago by a Global Marketing Leader at Amazon

https://www.linkedin.com/posts/gabyfe_aws-showcases-innovation-in-media-and-entertainment-activity-7312705669218897920-2AFt?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

And this is Amazon's webpage about the show demonstrating shoppable and virtual product placement (like the WarnerBros Discovery mentioned a few days ago by the Carat Innovation Summit report)

Here's the Amazon webpage

Discover new monetization opportunities: Combining AWS services and solutions with AWS Partner technologies, customers can maximize their data to unlock greater insights. Using a customer-centric AI assistant, advertisers and media planners can streamline ad campaign management. Live contextual and ad break demonstrations, and new forms of ad units (such as Shoppable Video and Virtual Product Placement) will be highlighted.

https://aws.amazon.com/blogs/media/aws-showcases-innovation-in-media-and-entertainment-with-cloud-and-generative-ai-at-nab-2025/

THE CYNICAL SIDE OF ME SAYS ALL THAT UNWARRANTED VOLUME YESTERDAY WAS SMOKESCREENED BY THE RELEASE OF UN MATERIAL NEWS THAT ALLOWED HUGE VOLUME TO BE TRANSFERRED OF OWNERSHIP BEFORE THE BIG RELEASE OF NEWS SHORTLY JUST A LOGICAL CYNICAL THEORY

15 mins ago and this will now spread

Great to see Mirriads Maria Teresa Hernandez quoted as well

By leveraging our technology and platform, we’re not only strengthening the reach and relevance of Group Black’s content but also enabling brands to engage more meaningfully with a wide range of audiences in ways that deliver real business results,” said Maria Teresa Hernandez, Head of Brand Partnerships & Supplier Diversity, Mirriad.”

https://www.einpresswire.com/article/798745537/mirriad-partners-with-group-black-to-power-virtual-product-placement-across-culturally-connected-content

Theory LOTM perhaps SB has told employees NO announcements on linked or posts only official newswires directly from company until all backlog of news released

So as we don't let the cat out of the bag while all the news is choreographicly released

This is all I can find so far on LinkedIn LOTM

https://ukinvestormagazine.co.uk/aim-movers-mirriad-advertising-partnership-and-bioventix-forecast-cut/

A bit more detail

https://www.linkedin.com/posts/hybridan_smallcap-activity-7312422538993668096-MJ5o?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

ZAK

https://www.linkedin.com/posts/zak-mir-a3a4092_zak-mir-takes-a-charting-look-at-ftse-100-activity-7312417400644128768-h5Py?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Sorry Samsmart typo 20 days notice

FYI Samsmart I had Narf on my watch lists but after finding out (luckily not the hard way) transition listed shares can delist without a vote and just give w0 days notice so I stay away from those type if you gone on LSEG webpage and look at the FCA Listing Category of the listed company it states it there GL

Forgot to add this news for Mirriad to be added to now they're programmatic LOTM

Amagi Mirriads partner announces programmatic deal with $40bill The Trade Desk

https://www.linkedin.com/posts/jonnevitt_amagis-exclusive-ctv-inventory-is-now-available-activity-7312466066381701120-lsUv?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Here's Amagi webpage that features Mirriad as a partner to right of circle vector....go to company on menu tab then partner program and there is Mirriad

https://www.amagi.com

Ready for the next ownership transfer Jungle (I'm not on L2) be great if some more get taken out

I think LOTM is trying to explain why the 90% drop in just 6 months after a £6 mill raise last May Bloomy when it really shouldn't of dropped at all because the company has made massive technical/partner progress since then.....IMO Mirriad are in an amazing position now with programmatic live and unique measurement capabilities that will insert an invisible pixel tag on their frame insertion featuring the brand and will seamlessly tell the brand if increased website visits retail visits and purchases