RE: News blackout20 Mar 2025 09:08
I'll give an impartial review Flightman...but what's so important for Mirriad is it's inclusion in the Upfronts in May as a programmatic bidding option as well as direct deals
When discussing "ad format programmatic launch," it's essential to understand the interplay between ad formats and programmatic advertising. Here's a breakdown:
Programmatic Advertising Basics:
Automation:
Programmatic advertising uses automated technology to buy and sell digital advertising space. This eliminates much of the manual work involved in traditional ad buying.
Real-Time Bidding (RTB):
A core component of programmatic, RTB allows for the auctioning of ad impressions in real time.
Data-Driven:
Programmatic relies heavily on data to target specific audiences, optimize campaigns, and measure results.
Ad Formats in Programmatic:
Programmatic advertising supports a wide variety of ad formats, including:
Display Ads:
These are traditional banner ads that can appear in various sizes and formats.
Video Ads:
Includes in-stream video ads (pre-roll, mid-roll, post-roll), out-stream video ads, and connected TV (CTV) ads.
Native Ads:
Ads that blend seamlessly with the surrounding content of a website or app.
Audio Ads:
Ads that play within audio content, such as podcasts or streaming music.
Digital Out-of-Home (DOOH) Ads:
Programmatic is becoming increasingly used to serve ads to digital displays in public places
Basically takes manual work out of the system for Brands and publishers....there was a recent example given by a senior guy at Universal Ads where he said (and this happens) a brand has got $20 mill ad spend left over on a friday afternoon and they want to place it before it's lost or they get told off for not using it so they just dump it Programmaticly with a DSP like The Teade Desk or Meta
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