Member Info for 2phevs

Just found this on my daily VPP Google search big globally A+E Networks are....scroll down to virtual product placement and you'll see it's Mirriad examples used

https://adsales.aegm.com/digital-ad-products

Hey LOTM or any others have a read of this case study for cybersecurity and let me know what you think I've got a some timeline info for you

https://www.jupiterone.com/case-study/american-financial-services-company-achieves-actionability-across-vulnerabilities-and-assets-with-jupiterone

Any TikTok'ers here could you open this and follow with updates 1st time I've seen MTH TikTok on my many daily Google searches on Mirriad and staff

https://www.tiktok.com/@minorityrprtpod/photo/7477564810062777642

Getting very cosy with the GM of Bill Gates owned BENlabs LOTM

Can't remember having an UT on a Friday ever let alone a delayed 8% above the ask LOTM

Yeah LOTM still lots to sort out to do with a neglected property unfortunately

Anyway here's a post direct from Paramount Advertising featuring Karen from Paramount who had dinner recently at MTH'S home (Karen in the green jacket)

https://www.linkedin.com/posts/paramount-ads_blackhistorymonth-activity-7303807628697055232-EEAf?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Sorry forgot this one off Growthfronts the CEO of this $500 mill company personally mentions MTH

https://www.linkedin.com/posts/activity-7302683099694284803-Y3Jr?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

This is his growthfronts post dropping some big names

https://www.linkedin.com/posts/activity-7301271488685301762--TWb?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Here's a very recent Forbes article on the guy

https://www.linkedin.com/posts/gracecruzagostino_%F0%9D%90%93%F0%9D%90%A1%F0%9D%90%9E-%F0%9D%90%85%F0%9D%90%AE%F0%9D%90%AD%F0%9D%90%AE%F0%9D%90%AB%F0%9D%90%9E-%F0%9D%90%A8%F0%9D%90%9F-%F0%9D%90%8B%F0%9D%90%9A%F0%9D%90%AD%F0%9D%90%A2%F0%9D%90%A7%F0%9D%90%A8-%F0%9D%90%8C%F0%9D%90%9E%F0%9D%90%9D%F0%9D%90%A2%F0%9D%90%9A-activity-7303450096375902209-f3le?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Paywall unfortunately but you can get 1 week free trail if you fancy it LOTM

Exponential Growth Expected for Virtual Advertising Services Market With Complete SWOT Analysis by Forecast From 2025 to 2032 | TGI Sport, HEGO, Mirriad, Vizrt, Sponix Tech

Mentions Mirriad (only TV show VPP company on list) and lots of sports virtual advertising companies that require heavy equipment on site

https://www.openpr.com/news/3899024/exponential-growth-expected-for-virtual-advertising-services

Wish I could get this German Amazon Prime series on my CTV Mirriads Sandra has liked it and it mentions intergrated brands particularly Samsung Electronics that we know have recently been VPP'd by Mirriad on some other German content recently LOTM

https://www.linkedin.com/posts/david-leonard-stade_mission-unknown-atlantik-platz-2-der-prime-activity-7302648724449562624-Srr_?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

There's so many posts on this event so I'm going to keep it to known Mirriad partners but MTH mentions in her post about it more NEW partnerships made.......

https://www.linkedin.com/posts/erikamarrero_so-proud-of-entravision-us-media-participation-activity-7303151286000975873-OLI0?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Programmatic article from the event

https://www.linkedin.com/posts/mediavillageorg_an-ad-marketplace-embracing-programmatic-activity-7303138056901984256-jyrp?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/latination_aimm-activity-7302838391174221824-DsZb?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/jim-keller-17a9725_huge-thanks-to-gilbert-d%C3%A1vila-lisette-arsuaga-activity-7302413674172895232-Zw3b?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/colossus-ssp_aimmgrowthfronts-seeall-programmaticadvertising-activity-7302394705160347648-w0Cc?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/mundialmedia_my-first-time-on-the-aimm-stage-thank-activity-7302386321644212225-68Zw?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

NBCUniversal (Mirriad in current negotiations with see Allenby note and various Mirriad announcements)

https://www.linkedin.com/posts/evelynadames_ana-aimm-growthfronts-activity-7301640821152366592-Qxfm?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/canela-media_aimmgrowthfronts-canelamedia-clubcanela-activity-7300558331163672577-YWBl?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/my-code-media_aimmgrowthfronts-mycode-remezcla-activity-7300263953891315712-NzGx?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/bomesi_bomesi-collective-will-be-headed-to-aimms-activity-7298822235618693122-XUNI?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

And MTH'S post mentions growing ROLE in programmatic

https://www.linkedin.com/posts/mthernandez_growthfronts-aimm-virtualproductplacement-activity-7302510542001221632-70Rq?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

MTH got a special mention for this from a 212NYC Board Member here's the post

https://www.linkedin.com/posts/monique-braham-evans_blackhistorymonth-mentalhealthmatters-wearenotokay-activity-7301402572844646400-PsT2?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/josh-rosenberg_blackhistorymonth-diversityandinclusion-mentalhealthmatters-activity-7300996151883816960-GShj?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/iamdrmel_blackhistorymonth-diversityandinclusion-212nyc-activity-7300911118162493441-i726?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/warrenkgraham_last-night-was-memorable-and-magical-i-have-activity-7300569694636236800-oqYT?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/activity-7298816753101361153-uWql?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

And here again the MTH Carat post that also mentions this event you'll see MTH pictured in other senior industry execs posts above again enhancing the progress of acceptance being made

Https://www.linkedin.com/posts/carat_thats-a-wrap-on-our-2025-carat-innovation-activity-7301000327451811841-tMW5?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

This Insta is quite important for understanding why Carat is important for Mirriad who 1st showed Pernod Ricard as a client Mid last year

https://www.instagram.com/marketingedgem/p/C9hdXeWMmcR/?locale=fr

https://www.linkedin.com/posts/vurveylabs_caratinnovationsummit-agenticfuture-activity-7300206150589788161-LxtY?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/bryanmmoore_commerceinnovation-shoppablecontent-gamingandcommerce-activity-7300280514177900545-inWF?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/zachleitner_aimarketing-aiinnovation-aiforagencies-activity-7300942308206694401-1xtz?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

https://www.linkedin.com/posts/kervinteractive_the-carat-innovation-summit-brought-together-activity-7301248000692015106-OK3L?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

And finally Mirriads MTH posting about the panel she lead at the Summit with a senior exec from WBD Sat next to her while presenting recent campaigns by Mirriad on WBD incorporating General Motors Cars and P&G products....I really think this shows how far Mirriad has progressed in brand safety trust and acceptance as a format for the mainstream....

https://www.linkedin.com/posts/mthernandez_blackhistorymonth-inclusivemedia-blackstorytelling-activity-7300559066123169792-iP5g?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Here's also a post from a dinner held at MTH'S actual house for 15 executives from the industry including a senior exec from Mirriad partner Paramount to just enhance the previous paragraph mainly for newbies

https://www.linkedin.com/posts/mthernandez_latinasinmedia-latinasinadvertising-representationmatters-activity-7292181595988320257-JA1u?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Not going to self sooth Nocturnal only started 4 months ago and only in Mirriad a total of 6 posts obviously hasn't ever been on LinkedIn and seen the recent P&G campaigns or the media kit showing PepsiCo products recent campaigns probably doesn't even know PepsiCo owns Quakers...or seen the senior execs at those companies it mentions reacting with Mirriads Head of Brand Partnerships MTH posts...

Anyway sorry for being away had a bereavement sorting out of house situation to deal with and over the next couple of weeks it has freed up so funds for me though so that was my 6 million this morning plus a couple of hundred k more so you can get me back just above 16 mill LOTM

I'll do separate posts for Carat Innovation Summit 212NYC and Growthfronts hopefully all today

Sorry LOTM clearing a house (you'll understand) at the mo and no coverage...I'm going to wait until the end of the week to get all the posts from Carat 212NYC and Growthfronts as some are still being posted last night...won't be posting until then loads to do unfortunately

Great document LOTM you really have picked up a lot and is well balanced just to add if I may....

USA Ad spend on product placement in 2023 was $16.5 billion so for Mirriad to get your $200 million example it would take a measly 1% of that spend

The network from the 7 Nov 2023 was AMC

The Network on the 4th March 2024 was WBD

And here's MTH'S post about Growthfronts she mentions

New content and partnerships

Breakthrough measurement capabilities

Growing ROLE in programmatic making VPP even more scalable and accessible (???how do you read that LOTM)

New category case studies

https://www.linkedin.com/posts/mthernandez_growthfronts-aimm-virtualproductplacement-activity-7302510542001221632-70Rq?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Sorry forgot to mention MTH mentioned in post and in photos

Bit late on but got loads to go through from NYC212 dinner Carat Innovation Summit and Growthfronts all within 3 days (reminds me of 12 meetings in one day I had back in 2006 in NYC with a limo followingme around) for Mirriad's MTH......this is a really important post by a global AdTech SSP and $5 bill mcap Zeta Global

Lots more to come

https://www.linkedin.com/posts/colossus-ssp_aimmgrowthfronts-seeall-programmaticadvertising-activity-7302394705160347648-w0Cc?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Yep Fonz Walmart Bestbuy Carmax the list is getting bigger and bigger just stop this years sizzle reel on the brands

https://www.mirriad.com/sizzle

Thanks Bearded for pointing out however this has been a pattern for the last 6 weeks here

Is there any way to find out on L2 info if a US entity is buying?? anybody