Member Info for 2phevs

She must be feeling confident LOTM she posted this article about a AI Mirriad mascot as a bit of fun

But the answers from the mascot are actually important especially the one about "unlike other media plans Mirriads VPP can actually scale

https://www.linkedin.com/posts/mthernandez_meet-dj-vpp-virtual-product-placements-activity-7299945221629374464-dmfw?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

It was great to see "starting with TSR" So lots more to come

New TSR and Proctor and Gamble footage featuring VPP

https://www.linkedin.com/posts/mirriad_blackhistorymonth-bhm-inclusivemedia-activity-7300188964408238080-pc0B?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Sorry Allenby Research Director

That's what's so frustrating laststanding good to see Allenby researcher reacting with that Mirriad post the other day so hopefully some good recent interactions with their Nomad

Simms this is a webinar that 2 MSFT Execs had with the CEO and CTO of Mirriad last April but wasn't published until July due to paternity leave it mentions a self serve plan

https://www.linkedin.com/posts/sjarvis007_mirriad-microsoftisv-media-activity-7216799059888517121-ZP5D?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

This is an example from yesterday of the type of influencer programs that BENlabs do which Mirriad will have dual access to

https://www.linkedin.com/posts/benlabs_influencermarketing-brandpartnerships-hanes-activity-7299865525499650048-r4Y_?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

If you look on Mirriads sizzle reels you will see they have worked with Influential and Jellyfish just look them up

MTH Growthfronts more interactions

https://www.linkedin.com/posts/marianamagadan_growthfronts-feb-2025-rsvpify-activity-7299819061117419520-2jZs?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Canela Media

https://www.linkedin.com/posts/canela-media_anaaimm-mediagrowthfronts-industrytrends-activity-7299889833085218816-ImMK?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Here's the growthfronts confirmation LOTM (like we didn't know)

https://www.linkedin.com/posts/mirriad_aimm-aimmgrowthfronts-mediaimpact-activity-7299910185815351296-fJJf?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

I'll try to communicate with Simms one more time LOTM but their not putting in much research as the answers are already there

Really hope Mirriad and BENlabs have been involved in this starts Monday it involves 2 of Mirriads biggest partners and P&G have 1st refusal on brand integration opportunities

https://variety.com/2025/tv/news/beyond-the-gates-cbs-soap-opera-procter-gamble-return-1236317125/

Yeah noticed that but we have no confirmation yet and I haven't watched it to look for the evidence....what is interesting is LM is off to Singapore next month where a lot of WBD stuff goes on

Sorry LOTM been busy again today here's the Sept 2024 webinar link

https://youtu.be/ajay-XkwC7Q?si=o1AqRYPPe_10a0f1

Here's the stuff on TF1 might be missing one from earlier LOTM

https://www.iscom.fr/actualite-paris/au-coeur-des-locaux-parisiens-de-tf1-avec-liscom

Here's the instragam one showing the students at TF1 and Mirriad later on

https://search.app/uNiZpiRiPFSh9oX19

Not sure I'm reading this right (I'm not on X).... So Mirriad were regularly posting on X for the past few years up until the middle of last year then it slowed down considerably almost corresponding with the share price now for the 1st time in nearly 4 months they've posted about the recent global GPG Brand shattering performance records hopefully the rough spot they went through last year is long gone and the progress they made from the MSFT collaboration in April 2023 through to the US Majors signed up at the end of 23 /beginning of 24 is now bearing fruit with the amazing new measurement capabilities they now have

https://x.com/mirriad/status/1893034435102269886

Ahh yeah I saw that under 71 not as a separate Joyn post

Didn't post about it as couldn't confirm it was VPP but a "buying Tip" of a mystery VPP branded box on a table during a show then the "buying Tip" being shown at the end as a screen frame let's say would work but can't say for sure if it's VPP and there's no Sandra or Petra interaction with the post yet

Don't know whether you noticed but I'm out of action on a most of the day Mondays and Fridays LOTM haven't seen the Joyn post yet any chance of the link

Here's a comment from a recent Mirriad partner Canela Media about Netflix investing $1 billion in cultural diversity (really it demographic targeting but making sure the culture benefits directly from it) much like what Mirriads MTH tenaciously sells along with everything else

https://www.linkedin.com/posts/leo-kh%C3%A9de-b5a5333_netflix-to-invest-1-billion-in-mexico-over-activity-7298432967394095104-kBEo?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Any chance of posting the text in the post LOTM and who reacts with it plus separately any comments thanks LOTM

Very worthwhile for any newbies here to click on 3 links on the Mirriad growthfronts webpage

Mediakit 1st then click on the 2nd listed sizzle reel and then the case studies....this info is probably about 3 months old so there's other stuff like BENlabs influencer and shoppable plus possibly others to add to the state of play

Here's the mirriad specific webpage and have a good search through growthfronts I think last year they had over 1000 meetings over a couple of days

https://aimmgrowthfronts.com/dotm-submissions/mirriad/

It's a very nice recommendation for a job from MTH LOTM no Mirriad connection

Any specifics Takayama let me know

FYI 71 one of the joint largest broadcasters in the DACH region and have utilised Mirriads VPP increasingly for the past couple of years through brandplace.de Mirriads agent for the region....Mirriad have also done multiple VPP integrations via DACH regions RTL network

One of Mirriads high growth regions Takayama

If you do your research Simms and follow Mirriad employees on LinkedIn you'll know that they have done VPP on music videos and influencer content on YouTube also there is an exclusive Netflix show called the queen of flow that Mirriad has done VPP on...BENlabs owns TubeBuddy YouTubes largest creator platform so please take the time to work things out Simms instead of coming on here talking about things you haven't researched