RE: Moving back to Europe from Growthfronts27 Feb 2025 07:33
Forgot to paste the bit about Mirriad being involved in the last James Bond movie??? Never seen that mentioned anywhere before
Virtual placements are also being used more and more often in the cinema - like Nokia in the James Bond film "No Time to Die". Because the cinema release had dragged on for so long due to the pandemic that the smartphones filmed were long out of date, the old models were quickly replaced with newer ones. This was made possible by the AI-supported solution from the provider Mirriad, which calculated that 85 percent of viewers like virtual placements, 83 percent find them natural and consumers prefer them ten times more than traditional advertising