Member Info for 2phevs

Never seen a Mirriad sizzle reel on the biggest streaming network owned by the biggest German network website only looked a couple of weeks ago LOTM got some new names on the page also noticed MTH'S job description points out Brand Partnerships for NA

Here's the webpage sizzle reel at the bottom definitely the 1st time they've actually mentioned Mirriad let alone their logo next to Prosiebens on the sizzle reel

https://t1p.de/cdtfm

Measurement Measurement Measurement LOTM

And it's unique what brand wouldn't want to know if their product is shown in a show how that results in web visits store visits and actual purchases and we've been shown some of the amazing results already

Great find BTW

Amanda VP Global Media Sales is the most interesting one LOTM especially with Mirriads collaboration with Microsoft and they definitely interacted at Cannes last year

Also LOTM do you ever read the job descriptions of Mirriad employees????

Don't know whether you remember me posting a couple of the NYC employees started mentioning programmatic

Now KM has changed her job description VERY RECENTLY (you know I do this daily wish others did to back up my observations) from SVP of Business Development toooooo SVP of Business Development and Customer Success/PROGRAMMATIC Lead

There is new wording in the job description like......Music Labels.....Senior leadership role in PROGRAMMATIC launch of new ad format.

She seems to of taken over the Canela reins whereas MTH used to react with ther posts now it's KM for the last 3....Hopefully that means the programmatic launch with them is imminent

Here's yesterday's post from Canela that KM reacted to

https://www.linkedin.com/posts/canela-media_groupm-wpp-innovation-ugcPost-7306028871215185922-GvKa?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

We may be getting nearer to unveiling the Shopify question LOTM

This BENlabs post today mentions Bestbuy storefronts for influencers and creators...Mirriad has done VPP for Bestbuy last year....Bestbuy is integrated with SHOPIFY....why BENlabs??? They've got loads of influencers through their subsidiary TubeBuddy and Mirriad has the metadata and product insert ability into catalogues as per one of their patents LOTM

https://www.linkedin.com/posts/benlabs_influencermarketing-ecommerce-bestbuy-activity-7305989165957926913-Q9-y?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

I think it's a few of the Indian office staff starting to actually update their status and there's a few more yet to do it from what I can see...I think the LinkedIn figure is around 15% to high against the real situation

It does reflect the market...there has been mass layoffs in vfx due to recent improvements and efficiencies (noticed a lot of senior Mirriad ineraction with Adobe info) that have really affected that sector unfortunately....I read from one Mirriad employee activities in their job role on LinkedIn recently achieved 60% saving on license costs

Yeah LOTM SB came from Publicis and has some very senior friends there a bit like MTH came from BENlabs and look what happened there recently

Mirriads Director of Technical Operations stated he was going to Singapore this week

https://www.linkedin.com/feed/update/urn:li:activity:7302353787862556674?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7302353787862556674%2C7302359985479376897%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287302359985479376897%2Curn%3Ali%3Aactivity%3A7302353787862556674%29

Very possibly for this brand safety event and WBD have a big operation there

https://www.linkedin.com/posts/robrasko_brandsafetysummit-activity-7305775686382768128-c_GV?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Pretty sure it was Whoopi LOTM

I did suggest to SB that if I knew what I knew now and Mirriad didn't exist I'd start a free fast service with only VPP and no ad breaks or pop up banners

I even sent a outline proposal to the biggest ii for Mirriad to set up a fast service (which they could easily do with their contacts in content and brands) they replied with a thank you and passed it on to the researchers LOTM

And now it starts... the post states from UA (not the article)

https://www.linkedin.com/posts/universal-ads_we-are-thrilled-to-announce-our-new-partnership-activity-7305225993756069890-oRYr?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Personally Simms that's exactly where the dual pathway with BENlabs really meets all concerns ....so the big PP deal is put together by BENlabs 2 years in advance with EXTENDED placements identified by Mirriad nearer the release once fully edited like the Ghostbusters Frozen Cheetos campaign that we now know Mirriad got involved in (probably at a later stage) this along with daul Mirriad/BENlabs known Pernod Ricard and GM integrations from last year have lead to this better together collaborations AT SCALE

Nice mention for Mirriad here among esteemed companies and no mention of any so called competitors of Mirriad

https://www.linkedin.com/posts/marketscopeai_airecognition-contentsecurity-mediaanalytics-activity-7304826607406379009-TfK4?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Right so he's just commented says to me Mirriads top global AdTech partners they mentioned in the TU in January are proper...another good sign hopefully

Oh OK LOTM could you check this post to see if SB has reacted with it please

https://www.linkedin.com/posts/seth-hittman-67017a4_ad-tech-needs-reimagination-not-more-regurgitation-activity-7303829366168272916-92Dv?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Yeah you've probably got the best chance of a swiftish reply...I would imagine you've asked for confirmation that the case study was copy read and sanctioned before release LOTM

LOTM believe others are using "In-painting and diffusion" which after reading lots of studies they can't get guaranteed accurate so not brand or publisher safe....in fact all the examples I've seen are almost like watching Roger Rabbit film I think that's why one has only done individual creator social media and the other some small overseas examples I think film tv in hong Kong but dyor

I just trust the stuff I've read and the IP Academy articles (you know what I mean LOTM might be worth if you haven't already put them IP Academy articles in the business case for people that can't be bothered to dyor)

Yeah saw that the other day as I follow HC LOTM....no wonder the B9D are so confident in their wait and see narrative.....they feel totally in control because they have everyone behind them clapping them on...... there was a Magnite video back in 2022 Cannes that made me feel like grabbing the sunglasses CEO by the throat and telling him not to be so blah say..... but it seems his confidence is backed up by serious supporters

Here's the annoying video that makes my fists clench

https://images.app.goo.gl/CSMgSK5EXAboEd488

Sorry to be a bit p1ssed when such good info came out yesterday everyone

Probably got pointed by all the US content providers who all use AWS....JupiterOne are a partner on their Amazon Marketplace and look after $40 bill Robinhood financial....why Mirriad??

Here's AWS link for JupiterOne

https://partners.amazonaws.com/partners/0010h00001fv94ZAAQ/JupiterOne,%20Inc.

JupiterOne is also available on Microsoft Azure Marketplace and has jointly worked with Microsoft... heres an example...why Mirriad???

Probably because liked the CEO stated in the last webinar the whole market want Mirriad to succeed so they get pointed in the right direction it just takes time to overcome these hurdles

https://itdigest.com/cloud-computing-mobility/cloud-security/sentra-integrates-with-microsoft-purview-jupiterone/

This is the best bit LOTM..... Mirriad has been released as an actual case study late yesterday by $1 Bill valued JupiterOne

The case study is very transparent and revealing it reveals that indeed WBD and Paramount are official Mirriad partners and TPN/MPA accreditation are extremely important to be able to freely have access and utilise these content producers content (so any FUD spreaders out there that say you can just use some download off the Internet to insert brands in secure protected content are on cloud cuckoo land) have to be top notch secure (the JupiterOne solution starts at $1.5 mill)....

So here's the timeline

2017 Dec or basically 2018 Mirriad IPO'S with Chinese thumbs up CEO goes full on China VPP

2020/2021 Mirriad hits 21000 Chinese VPP inserts against 2000 rest of world

2021/2022 China censorship via Tencent (Mirriads main partner) pivots Mirriad BOD to focus on US market ultimately programmatic...Mirriads 1st port was SpringServe/Magnite

2022/2023 after a successful test of programmatic with Magnite approaches where made to smaller content creators Hallmark Scripps etc to try VPP before approaching large US Majors ....after successful small holiday campaigns approached US Majors...unfortunately Mirriad where hit by security hurdles and was probably pointed to the US based JupiterOne to automate Mirriads cybersecurity to an acceptable level to achieve TPN GOLDSHIELD in January 2024 (Paramount must of been given the nod to sign in Nov 2023).....I now believe before any real access to content was possible spring 2024 was the beginning and the expected Upfronts business was to tight a window (Canela are just doing their pre-Upfronts now with OMD here's the post from yesterday that KM from Mirriad liked)

https://www.linkedin.com/posts/rinconandres_canelaroadshow-clientdevelopment-preupfront-ugcPost-7303921667217543168-p4Jy?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Now why would a $1 billion Cybersecurity company do a case study on a distressed £3 mill UK company and be allowed to mention WBD and Paramount in the study

What is a company worth that has qualified access to this content worth to BENlabs who can only actually go on set a year in advance and hope the products get featured properly rather than get the content analysied near release for more brand insertions adjustable for global markets????

Anyway here's the case study and please understand the understaffed IT team at Mirriad have been through to get over this hurdle....no wonder they said they couldn't of done it without their still ongoing Microsoft collaboration

https://www.jupiterone.com/case-study/how-mirriad-strengthened-security-and-compliance-to-support-business-growth

Here's a pdf link

https://cdn.prod.website-files.com/6285b9c0f95b5ea1e88356db/67c73cd4451c680abc559511_Case%20Study%20Mirriad.pdf

After reading the case study check this out

https://www.jupiterone.com/blog/jupiterone-achieves-1b-valuation-with-70m-series-c-the-next-step-in-our-journey

Got some very important info once read up on JupiterOne

Something going on with this guy@GumGum and MTH he's reacting very strongly with her past few weeks

https://www.linkedin.com/posts/kerelcooper_contextual-advertising-is-on-the-rise-here-activity-7303091551520321536-0wvT?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY