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Yep Flightman if Proctor & Gamble are expanding their partnership with Mirriad then it's working and if it's with the biggest CPG brand on the planet other No1 brands will follow (but Mirriad have lots of these already onboarded and ready to go when proof of concept is confirmed which it seems it is

Mirriad mcap £2 mill cash £4 mill and now expanding partnership with global CPG brand!!!!

"Expands".....got to be Proctor and Gamble if it's expanding an existing partnership.....with £2 mill mcap Mirriad

Here's abc newswire about it

https://www.wdhn.com/business/press-releases/ein-presswire/787018197/global-cpg-giant-expands-mirriad-partnership-driving-virtual-product-placement-success-with-younger-diverse-audiences/

With these type of full funnel results Mirriad should be going down the route of exclusively working with the No1 Global.... CPG Soda Snacks Auto Beauty Alcohol Electronics Fast Food General Retailer Clothes Retailer Delivery Brands using an "Always On" (as Mirriad put it in latest sizzle reel) scanning of content with automated delivery of insert opportunities to these exclusive Global brand partners who pay let's say $10 mill retainer a year and use it up over the year obviously paying more if large campaigns overspend the retainer that would guarantee $110 million revenue just on exclusive Global brands

Mirriad could then programmaticly scan for SMB's through Universal Ads in the US only.... this wouldn't compete with their exclusive agreements with Global Brands

If there's no topping up by ii's tomorrow then they're still under starters orders as registered insiders meaning big news to come BENlabs BENlabs BENlabs

Mckinsey (huge) involved as well

Https://www.einpresswire.com/article/787018197/global-cpg-giant-expands-mirriad-partnership-driving-virtual-product-placement-success-with-younger-diverse-audiences

Full press release LOTM been having trouble posting here

Test

If you look at some of the job descriptions on the New York office LOTM launch of programmatic has been added and one even now quotes GM as a client

Lots going on with Mirriad as a non disruptor while other interruptive Ads suffer like Disney in India LOTM

And just to back that up Flightman the last Webinar in September (you can find it easily on Google) They stated how even the global brands are offering to join conference calls between Mirriad and the global AdTech partners to push through the virtual product placement integrations

Who knows where exactly Erin from BENlabs is going with that post but to state "From on-screen product placement in Hollywood to SCALABLE VIRTUAL INTEGRATIONS in digital first content. We enable brands to thrive across both worlds"

Means BENlabs NEED and WANT Mirriad Flightman

Not surprised M1 after what the GM of Bill Gates's BENlabs publicly stated yesterday about Netflix and how they need SCALABLE VIRTUAL INTEGRATIONS no one else has the global brands Pedigree IP or existing US Majors as partners NO ONE and here we are at 2 mill mcap and 4 mill cash

Here's what Erin stated yesterday again

https://www.linkedin.com/posts/erin-schmidt-product-placement_netflix-considers-a-bold-new-play-in-the-activity-7297725679071047680--nEy?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

He just had no idea how much work Mirriad had put in and when I pointed out that Mirriad publicly stated they were working on something with his very recent employer AMAZON he hasn't replied since!!!

Mirriad mentioned in this recent "evolution of DOOH measurement" Mirriad really do have the Pedigree

https://www.confirm.media/the-evolution-of-dooh-analytics-brief-historical-overview/

That's not small BB

BTW LOTM that Indian Unilever pulling Ads from Disneys Hotstar because of continued 30/15 sec repeat ads during the show is gaining interest from the sector over there and suggesting VPP or influencer marketing instead

https://www.linkedin.com/posts/youngurbanproject_hindustanunilever-hul-jiohotstar-activity-7297848508466831361-c0yP?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

Hope you make a few hundred k Flightman GL

I know you've sold out Bentley I recall a 2 mill sell followed by an 8 mill NT sell last week but stating the BENlabs have gone elsewhere after the GM post 2 weeks ago about the incredible team at Mirriad is a bit harsh GL in what you invested in since

Partnership driven by BENlabs to give them a strategic foothold in the market with as they put it SCALABLE VIRTUAL INTEGRATIONS to out manuvoure Netflix on the basis of this post from the GM of BENlabs that saw Netflix's next move 1st

Are them going to secure this vision by bolting on the market leader in SCALABLE VIRTUAL INTEGRATIONS with plenty of IP and £80 million spent on development you would think so after reading this post

https://www.linkedin.com/posts/erin-schmidt-product-placement_netflix-considers-a-bold-new-play-in-the-activity-7297725679071047680--nEy?utm_source=share&utm_medium=member_android&rcm=ACoAAEG4l0gBO7-otCES7DDpar2cXo5aD5L2eLY

BTW LOTM all those companies I listed from multicultural growthfronts on previous post have all interacted with MTH in the past few months along with many others

I'd keep checking MyCode Colossus GumGum Mirror Digital NGLMitu ReachTV Remzecla Revry SiriusXM VEVO and Entravision

Ohh and guess what's been added since I looked the other day LOTM....shock horror Sonys THE ORCHARD just look at their Mediakit No1 Multicultural music 119 million uniques...so another linkedin scoop a few weeks ago... dedicated video and music video brand integrations

https://aimmgrowthfronts.com/dotm-submissions/the-orchard/

Sorry LOTM been busy today...That Canela show in the Mediakit is their TOP show

Within the offer that the group has in hand for this year, the Secretos franchise stands out, which continues to generate success and will arrive this year with a completely new edition.

“The Secretos franchise has really been a trigger for a lot of satisfaction. We started with the villains, then came the indomables. And this spring we have the secrets of couples, which is going to be wonderful,” she revealed. “Four super well-known couples get together to spend a vacation and reveal their most intimate secrets. The audience is eager to connect and learn more than what the celebrities show in their work.”

The idea is to continue extending this franchise and I think that to do so we hope that the audience will join us. In addition to achieving good alliances with partners,” she added.

Mirriad loves Secretos LOTM

https://todotvnews.com/en/gachi-ciurlini-canela-media-in-a-challenging-year-ideas-become-opportunities/