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And an ex Mirriad employee from 2023 liked my reply as well LOTM

I think he was totally unaware of all the legwork Mirriad has been through over the past years as I was replying to him digging up old information on Mirriad it just reiterated how much research and testing has gone into VPP

I'm going to send him the IP academy stuff today Interestingly I've had 2 employees from Amazon view my profile since

Latest reaction on that 71 Volvo post is Alessandro from BMW product placement LOTM

https://www.linkedin.com/in/alessandro-f-a5601b154?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Just released 474 MILLION impressions on them

Can't believe Mirriad didn't RNS this partnership last month it's got to worth some serious revenue

Read it and weep naysayers

https://www.benlabs.com/resources/the-trends-dominating-the-streaming-landscape/

I have included the sizzle reel in a reply... having a good debate with him currently

Just out Universal Ads

Read the API bit ....stay tuned

https://www.linkedin.com/posts/universal-ads_its-been-a-little-over-a-month-since-we-activity-7295832055471353856-i2AS?utm_source=share&utm_medium=member_android

That's the beauty of Mirriads immediate turn around on net new incremental campaigns LOTM you never know

Mirriad was confirmed independently by an article to of worked with BENlabs on Ghostbusters Frozen with Cheetos and that must of been a few years putting together LOTM

Mirriads newly announced partners BENlabs (that pubilicly stated how INCREDIBLE Mirriad are last week) defo involved in major film of the year Captain America seems the Hummer EV is the main campaign would be amazing if there were a few recently inserted Hummer EV billboards by Mirriad like the Volvo ones couple of weeks ago

https://www.linkedin.com/posts/maralbeylerian_captain-americas-vehicle-of-choice-the-activity-7295829327974223872-3uqA?utm_source=share&utm_medium=member_android

It's the Quakers Oats scene and there's a blue vertical rectangle on the lefthand side with the word food at the bottom

This is the previous sizzle reel

https://www.mirriad.com/

This is the new one around a week ago I think

https://www.mirriad.com/sizzle

More Flightman???

Sent comment LOTM ha

This is why VPP is right for Global Brands

Guaranteed viewing and Brand Safety

https://www.linkedin.com/posts/mohammad-rehan-9a8b6b105_advertising-marketing-productplacement-activity-7295792150225588224-et4m?utm_source=share&utm_medium=member_android

Well don't forget what I think it was James Rooke said from Universal Ads LOTM

Something along the lines that a global brand can just drop $20 mill on a Friday afternoon to a walled garden just because they have to spend it

Hope you can access LinkedIn today LOTM

This guy from Sony Musics The Orchard has been reacting profusely with any and every Mirriad employee posts he leads brand partnerships for The Orchard he posted this comment yesterday on an article about how YouTube is now being watched more on TVS than mobiles

https://www.linkedin.com/feed/update/urn:li:activity:7295176765000335364?commentUrn=urn%3Ali%3Acomment%3A%28activity%3A7295176765000335364%2C7295632485177053184%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287295632485177053184%2Curn%3Ali%3Aactivity%3A7295176765000335364%29

It basically says his artists are making more money than going through DSPs!!

The only reason I came across that podcast LOTM is because I followed that CEO after he reacted with a couple of Mirriad employees over the past few months defo part of the iSpot setup and probably involved in Mirriad's new measurement capabilities

Just to add on your BENlabs pipeline thoughts I know that Mirriad can literally do a campaign in days as 71 has stated last year so BENlabs could go back to their actual PP and pitch them to expand the brand integrations by Mirriad scanning the content to cone up with additional net new incremental placements did you notice on the new sizzle reel the bit where all items in the scene were scanned and it suggested food brand insert on the left hand side of the screen

Mirriad could literally double or triple BENlabs pipeline if they got access to the already agreed PP LOTM

ISpot funded measurement company TVision CEO podcast stating branded shows seeing best results

Watch at 16-20 minutes

https://itvt.com/televisionation/cracking-the-code-of-tv-attention-yan-liu-on-the-new-metrics-that-matter/

In November 2022, TVision received a $16 million investment led by iSpot. The investment was made to help TVision expand its cross-platform TV currency.

BENlabs heavily involved in Captain America with GM That's 5 launches this year so far....Mirriads KM reacting with the announcement

https://www.linkedin.com/posts/erin-schmidt-product-placement_captainamerica-bravenewworld-gmc-activity-7295557473732571136-Z7wM?utm_source=share&utm_medium=member_android

Good luck Bentley

Found the other post LOTM MTH at Black History Month event on 25th February in NYC

I can't see another one only the BENlabs repost LOTM you've got to listen to the last 10 minutes of that podcast