Member Info for 2phevs

No one can say you're not putting your money where your mouth is LOTM

Nielsen have worked with Mirriad recently see AR

With this new meta data from 30mill items of content you can exclude or include content that has certain actors, directors, sports type, mood etc etc programmaticly if Mirriad can access this via Magnite with the new measurement announcement then actor & director sports locations etc etc rights issues will be swerved instantly.

Amazing meta data article featuring lots of Mirriad partners

https://gracenote.com/newsroom/gracenote-teams-with-major-connected-tv-ctv-players-to-optimize-contextual-ad-targeting/

The industry is moving towards a future where video ads are not intrusive interruptions

Discussions revolved around outcomes-based media buying and measurement, optimizing video experiences across streaming environments

The biggest data point from the report discussed throughout the day was that the #1 KPI buyers use to assess success is business outcomes, 20-40 percentage points higher than reach and frequency

The industry should shift its focus to measuring metrics that directly drive outcomes, such as sales, leads, site/store visits, attention, etc. These offer a better indication of success than reach across publishers. WOW this last paragraph is exactly what Mirriad new measurement capabilities released yesterday.

https://www.iab.com/blog/iab-video-leadership-summit-video-advertising-navigates-a-shifting-paradigm/

In summary

SSP's & DSP's needed urgently

Large content providers (Mirriads got to be a very large one now probably the most attractive to a SSP)

Certification of content suppliers (Mirriads IAB and ANA AIMM could help with that)

Worries of fraud (great for Mirriad as it's in-content not MFA banners on websites that caused fraudulent ad figures)

Shouts of a really good Mirriad Triplelift programmatic marketplace needed

https://www.linkedin.com/posts/triplelift_dei-economicinclusion-adtech-activity-7221577333407694848-mDv2?utm_source=share&utm_medium=member_android

Really pleased with the measurement news today LOTM you heard me push at the AGM on it and Stephan mentioned those 2 companys Integral Ad Science (also in the Annual Report page 16 to 18) $1.75bill mcap and Lumen $1.45 bill mcap big measurement players these are

She must be very well respected now

https://www.linkedin.com/posts/mthernandez_imagenawards-representationmatters-latinovoices-activity-7221529813285568512-rYab?utm_source=share&utm_medium=member_android

Like I've said the other day LOTM hope this works out really well for you I'd join in but raided the piggy bank couple of weeks ago to get another 1.3 mill

This post just released by Magnite Springserve is very relevant to today's new measurement capabilities announcement by Mirriad

Since acquiring SpringServe, Magnite has kept the ad server demand-agnostic while pushing what is possible with a more integrated proposition, improving the user experience in CTV. For instance, in June 2024 SpringServe introduced deep linking, designed to streamline the user experience across its platform and Magnite Streaming. This enhancement enables clients who utilize both services to easily navigate from a deal displayed in SpringServe to its corresponding detailed view in Magnite Streaming, ensuring a more integrated and insightful user journey.

This evolving, integrated approach between the Magnite Streaming SSP and Springserve ad server allows us to deliver reach and audience, bring unique value for buyers, support controls for sellers, and power a more relevant advertising experience for consumers.

https://www.magnite.com/blog/the-new-ssp-ad-server-paradigm-in-streaming/

Just look up Eevie Collins Samsung TV Plus on Google you should be able to get an idea from there LOTM

Just had a reply back re IP Professor from Mirriad confirming nothing promoted by them he's a completely public source LOTM great news again today

Let's see who new people come up onthe likes

Ohh 1st one never seen before you'll like this one LOTM especially the end to end bit

SAMSUNG TV PLUS Media Manager

END TO END content management for Samsung TV....never seen her before

https://www.linkedin.com/in/eeviecollins?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

Hopefully this is the beginning of a plethora of news running upto interim results and investor webinar LOTM

This really really is GREAT NEWS to be able to do this on linear and digital there is no excuse now and in time for the Upfronts outcomes

I'm going to send it to him

This really puts Mirriad up there with the DSPs and SSP's in being able to give amazing measurement to the brands yippee

https://www.linkedin.com/in/kerelcooper?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

IAB have approved Mirriads VPP Format with its contextual scanning to correctly come up with suitable inserts as well LOTM

Just done a last 24 hrs search on Mirriad and a post from tigerbytail came up about rights clearance LOTM

Now I agree the post production fight with a major A list actor for example Ryan Reynolds recently sold a spirit beverage brand for 600 mill part of the deal was he would promote the brand for ten years now that would be difficult to get a competing spirit beverage in there but a different product no like a beer Heineken for example like is in the new deadpool film released...but this type of VPP is not Mirriads automated cup of tea.... it's your good old TV shows that are uncomplicatedly full distribution rights and copyright cleared licensing cleared royalty cleared no huge A lister to suck up to or if this is not confirmed to Mirriad they won't touch it as I have personally found out when I tried to introduce a film maker earlier this year...they won't spend 1p on scanning anything until that rights clearance issue is clear

Triplelifts T&Cs deal with permissions simply by just stating the seller of content must have all permissions and lists 8 things that can't be inserted into the sellers content gambling is one

Mirriad is also a member of the governing IAB they where at the most recent event CEO usa GM & SVP USA Karen also Maria was at an ANA AIMM association of national advertisers event last week with a guy from GumGum who scan video for Branding copyright and wording for clearance and governance he liked he post of the event

https://www.linkedin.com/in/kerelcooper?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

The master service agreements would of covered these issues as well

So in summary yes for top top A listers then yes you could have to do some bum licking but Mirriads not interested in this

I'll see what I can do LOTM

This is the reply I got from the Professor

"IMO Mirriad is simply unbeatable at this at the mo"

https://www.linkedin.com/feed/update/urn:li:ugcPost:7221393214069481472?commentUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7221393214069481472%2C7221422404508528642%29&replyUrn=urn%3Ali%3Acomment%3A%28ugcPost%3A7221393214069481472%2C7221423609863430146%29&dashCommentUrn=urn%3Ali%3Afsd_comment%3A%287221422404508528642%2Curn%3Ali%3AugcPost%3A7221393214069481472%29&dashReplyUrn=urn%3Ali%3Afsd_comment%3A%287221423609863430146%2Curn%3Ali%3AugcPost%3A7221393214069481472%29

Could be AMC which was signed last November LOTM releasing a load of content on Netflix now

https://www.linkedin.com/posts/emory-o-mealia_stay-up-all-night-with-louis-lestat-and-activity-7219338455565168640-ONMF?utm_source=share&utm_medium=member_android

Article from today before any green boxes say its old or no date on it seem to be active again today

https://www.linkedin.com/posts/markenartikel-magazin_markenfaeshrung-markenstrategie-markenkommunikation-activity-7221433355450355714-FhAs?utm_source=share&utm_medium=member_android